Debra Goldie Jones Email & Phone Number

Dallas-Fort Worth Metroplex

Write a monthly column on various subjects ranging from antiques to zoom.

Dallas/Fort Worth Area

Responsible for blog writing, seo content, site assets, social media posts and e-books for various clients from fashion to tech.

Dallas/Fort Worth Area

Research and write monthly newspaper articles of interest to the Dallas/Ft. Worth senior community and their families. Conduct interviews with educators, healthcare facility operators, advocates, event organizers, etc. Profile seniors in all happy walks of life.

Plano, Texas

• Co-created Matters of Style: initiated concepts, copy direction, layouts and type tool kitfor new fashion-driven menswear catalogs• Responsible for establishing, communicating and maintaining a consistent “voice” formenswear copy across print and online media• Provided graphic designers and art directors with monthly themes (24/7 Non-Stop Style,Heritage, Heroes’ Welcome, Road Trip and North Polo)• Presented directional comps for future mailers based on trend forecasts• Produced direct mail and collateral advertising for exclusive Claiborne Menswear launch• Trained, developed, led and promoted team of professional writers

Dallas/Fort Worth Area

• Supervised writing of catalog pages for career, swimwear, lingerie, maternity, bridal, uniforms, specialty sizes and accessories• Developed copy for American Living brand, a JCP/Polo Ralph Lauren collaboration• Renamed product and revamped image advertising for Units plus-sized brand• Introduced stronger checkpoints to ensure copy met customer service and legal requirements• Managed a team of writers from layouts to printer’s proof stages

Dallas/Fort Worth Area

• Left JCPenney to develop shopping-related content for national magazine, guidebooksand Website• Authored humorous Gone Shopping column for Shop magazine, distributed in ten cities• Hired and trained researchers for Houston and Dallas shopping books• Wrote radio vignettes for Underground Shopper Sue Goldstein’s nationally broadcast show

Dallas/Fort Worth Area

• Developed copy for “Shirt & Tie Required,” promoting JCP suits, ties and dress shirts• Oversaw development of Custom Monogram , Workwear and Business Casual catalogs • Won three internal awards for best copy

Dallas/Fort Worth Area

• Wrote and edited product copy for private and national brands, including Worthington, St. John’s Bay, Nicole, Liz Claiborne, Haggar, Levi’s and Lee • Wrote editorials on opening pages• Hired, trained and supervised catalog copywriters

Wrote monthly Grand Finale luxury goods catalog, marketing high-end home furnishing and collectibles from Ming Dynasty porcelains to ceramic margarine minders.

Dallas/Fort Worth Area

• Began as shopping researcher, promoted to managing editor in 1982.• Responsible for research, writing, design and production of best-selling Dallas-Fort Worthguidebooks.• Oversaw expansion from local to national consumer authority in partnership with Warner Books.Produced manuscripts up to 600 pages, writing 40% of copy.• Hired and trained research team across U.S.• Managed four in-house writers. Contracted printing, typesetting and graphics• Met budget goals and deadlines• Represented company at American Booksellers and off-price realtor conventions• Planned and coauthored shopping column distributed by Universal Press Syndicate

Developed listing copy for Weekend Guide, touting sports, concerts, plays and lectures. Wrote anonymous reviews for over 300 restaurants.Edited calendar section and wrote clever headlines.