Debra Gray Email & Phone Number

Vélizy-Villacoublay, FR

Drive efforts to execute B2B technology marketing plans and lead generation communication programs that promote the Dassault Systèmes DELMIA story. Related activities include event planning and execution, vendor management, Community management, website updates, ROI reporting & sales tools development.

• Strategic marketing and business development consultancy helping e-commerce and high-tech companies tactically extend market share through high-yield/low-cost partner programs including performance-based commerce.
• Executed customer and prospect marketing campaigns and activities for Apriso Corporation as well as managing new marketing and branding messaging when acquired by Dassault Systèmes in July 2013.
• Researched Affiliate program options and delivered recommendations for Medical Scribes. Provided marketing and publicity plans for initial rollout.
• Defined sponsorship program parameters for Cruz Industries.
• Define and design website updates for non-profit BARK (Beach Animals Reading with Kids). Develop and implement publicity and special events, manage volunteers and contribute to fundraising efforts.
• Board Member of Bluff Heights Neighborhood Association, creating innovative strategies for recruitment and retention of members, producing special events and participating in fundraising efforts (www.bluffheights.org).

Alphen Aan Den Rijn, NL

Lead product management and marketing activities for CompleteTax, an online consumer tax product. This included product enhancement definition and specifications, pricing, product launch and P&L.Oversaw marketing and promotional initiatives, including social media, SEO/SEM, PR, email, lead acquisition and Commission Junction affiliate programs.Championed.

Oversaw marketing and sales plan for VoIP hardware and software solutions.

Strategic marketing and business development consultancy helping e-commerce and high-tech companies tactically extend market share through high-yield/low-cost partner programs including performance-based commerce relationships, affiliate marketing, targeted advertising and cross-promotional initiatives. Key clients included DVD EXPRESS, ESIN Technologies.

Netanya, IL

Managed operations of 10-person sales force, supporting top-rated VoIP solutions. Further developed and implemented account-based marketing and sales programs with new and existing OEM and ISP accounts to best market and sell award-winning VoIP consumer software products.

Daily operations and administrative support for 15-person department. Planned and coordinated annual sales and training programs for leading smokeless tobacco brands (Skoal and Copenhagen).