Debra Gutierrez, Iom Email & Phone Number

Gaithersburg, Maryland, United States

Responsible for the development of entegra hospitality segment marketing strategies, communication plans and program development.

Washington, Dc

Senior, Industry Relations 2009 - 2019Led membership sales and retention of hotel real estate investment trust (REITs), ownership, management companies, and suppliers to deliver bottom-line results while continually exceeded goals. Oversaw account management of multiple Fortune 500 companies, managing 130 corporate accounts, establishing trusted partnership with 98% retention rate.• Sold and managed 66% of the corporate accounts, optimizing involvement through development of strategic sales and business plans.• Established, maintained, and enhanced hotel brand / owner / management group relationships from C-level executives to administrative professionals to identify opportunities, adding value and driving business growth.• Sold Business-to-Business (B2B), identifying gaps within company operations, leveraging a deep understanding of how processes worked and functioned, which increased revenue opportunities for clients.

Washington, Dc

Top membership sales team producer. Working across all entities of the lodging industry to ensure success and revenue growth. Traveled extensively to industry events and Partner State Associations representing AHLA. Educating prospective clients on the value of investing in the protection on their bottom line. Trained national staff teams on strategies, ensuring success and continued growth of the client base. Supported independent hotels across the US to address their unique needs. Facilitated changes and built relationships with industry suppliers.

Albany, Ny

Developed and implemented strategic marketing plans to increase membership to the second largest state association in the country. Served as liaison to entire membership, including hoteliers, suppliers, tourism organizations and travelers.• Increased membership to elevate NYSHTA to the second largest state association in the country.• Honored with National Chairman’s Cup Award for largest increase in sales in the United States.• Earned promotion to National Hotel Association, facilitating training of partner state associations on best practices and successful sales strategies. ADDITIONAL PROFESSIONAL EXPERIENCETHE CRUISE PORT, INC., Scotia, NYPresident / Owner-OperatorLaunched and established a successful business from scratch to multimillion-dollar agency. Specialized in incentive groups sales working with airlines, hotels and cruise lines. Served as advisor to Disney and Royal Caribbean Cruise line, on introduction into new markets.AT&T, Albany, NYSales Manager, Business SystemsRanked 2nd highest sales revenue producer in the Nation.