Debrah Pascoe Email & Phone Number

Coomera

Gold Coast, Queensland, Australia

Bangkok

Responsible for the functionality of commercial departments including brand, marketing communications, sales and distribution, digital marketing and CRM, revenue and distribution systems, for the group’s 51 propertiesBuilding strong collaborative relationships with head office, regional and property teamsLiaising with staff in international sales offices including China, Singapore, Korea, Australia, India, Germany and UKLeading, coaching and mentoring a team of seven direct reports, part of an overall department of 56Providing support and guidance to the property sales, revenue and marketing communications teamsDriving growth and portfolio revenue through strategic planning and direction Improving processes at both corporate and property level to respond to changing business environmentsSupporting teams through change and overseeing major organisational restructuresDeveloping and implementing brand and commercial strategies Project managing two new brands – Shama Hub and Saffron Collection, including the development of brand positioning, hallmarks and signatures, VID and on and off-line brand guidelines. First Saffron Collection opening in Vietnam in October 2020 and Shama Hub opened in China January 2021Undertaking full brand refresh for Amari, OZO and SHAMA Developing and rolling out the first Amari Brand Awareness Campaign, specifically for the Chinese market Overseeing all digital functions, including web development, marketing and advertising, creative development, copywriting and social media Coordinating the migration to a new web platform (Sitecore 2019), new CRS (SABRE 2017) company wide CRM (Cendyn 2019) and roll out of new loyalty program (Onyx Rewards 2016) Redesigning and rolling out new brand sites for five key brandsLeading the sales and distribution departments responsible for B2B partnerships and global key accounts Diversifying the business and geographic mix with a stronger focus on rate growth to improve overall bottom line

Bangkok

Bangkok

Bangkok

Singapore / Thailand / Oman / Malaysia / Fiji / Indonesia

Responsible for on site brand communications, business development, strategic direction and revenue optimisation for all hotel operations including rooms, events, food and beverage outlets and spaJan 2011 – Feb 2012 Shangri-La Hotel, Singapore - 3 Wings along with serviced apartments and residencesDec 2009 – Jan 2011 Shangri-La Hotels and Resorts, Bangkok and Chiang Mai, Thailand Dec 2007 - Nov 2009 Shangri-La's Barr Al Jissah Resort & Spa, Muscat - integrated resort with 3 distinct hotels Jan 2005 – Dec 2007 Shangri-La Hotel, Kuala Lumpur - city hotelJan 2003 – Jan 2005 Shangri-La’s Fijian Resort and Fiji Mocambo - resort and airport hotelJul 2001 – Jan 2003 Shangri-La Hotel, Surabaya - city hotel

Gold Coast, Queensland, Australia

Responsible for all sales and marketing functions through the opening of the first Versace Hotel on the Gold CoastEnsuring optimisation of positioning, strategy, public relations and revenue in the local and international markets