Debra H. Bernard, Mba

Debra H. Bernard, Mba Email and Phone Number

Visual Design Direction and Strategic Implementation @ SMAG Media
Washington, US
Debra H. Bernard, Mba's Location
Atlanta, Georgia, United States, United States
Debra H. Bernard, Mba's Contact Details

Debra H. Bernard, Mba work email

Debra H. Bernard, Mba personal email

n/a
About Debra H. Bernard, Mba

A Multidisciplinary Hybrid Strategist leading User Experience and Creative Marketing in fast-paced ever-changing Dynamic Business Environments while Maintaining High Levels of Operations.

Debra H. Bernard, Mba's Current Company Details
SMAG Media

Smag Media

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Visual Design Direction and Strategic Implementation
Washington, US
Website:
smagonline.com
Employees:
6
Debra H. Bernard, Mba Work Experience Details
  • Smag Media
    Visual Design Director
    Smag Media Sep 2015 - Present
    •• Digital Strategy: Provide clients with digital insights for mobile apps, social media and website engagement; generating an average of 18% sales increase. Illustrate the user experience to improve consumer relationship management through art direction, prototyping, photo manipulation, search engine optimization and marketing.•• Application Development UX/UI: Define content rules utilizing simple navigation, minimum content and user input for design adaption across mobile, web and database platforms. Created website and mobile voter verification platforms process flow for three countries utilizing big data insights. Reached 4.5M+ potential voters, surpassing benchmarks by 127%.•• Customer Engagement and Retention: Lead all aspects of on-line strategy rebuild and presence, including brand assessment, planning, experience development, implementation and results tracking to oversee brand consistency and quality across marketing channels.•• Research & Development: Present the latest trends in e-commerce, information architecture, usability practices and technology to enhance business objectives and co-create a new strategic vision with client team.•• Client Relationship: Build relationships with NGOs, nonprofits, for-profits and governmental departments to gather robust industry knowledge and user requirements, perform cost analysis, implement best practices and develop new digital user-experience workflow.•• Product Placement Compliance and Management: Art direct and execute all aspects of the project across multi-department (marketing, sales, technology) ideation sessions globally remaining on-time and on-budget.
  • Spanx
    Web/Digital Manager
    Spanx Mar 2012 - Aug 2015
    •• Led creative development of projects and successfully executed all stages on target, on time and on budget.•• Oversaw and completed two responsive re-platforms resulting in 20% organic search revenue increase and 25% mobile conversion lift. •• Enhanced digital experience strategy contributing to $1.7 million in average monthly revenue. •• Generated efficient marketing campaigns for 39+ new product launches.•• Hired and mentored a team developers and designers. •• Effectively communicated with peers, senior management and clients across all topics from business to creative.•• Maintained oversight of projects by proofing and reviewing all production phases•• Established department goals for managing multi-platform programs.•• Steered meetings to finalize 700+ creative distribution, keeping marquis messaging consistent globally and on budget.
  • Tailfin
    Web Designer/Developer
    Tailfin Dec 2011 - Mar 2012
    •• Developed and coded websites using JavaScript, CSS, HTML in cms platforms including WordPress, Joomla! and Drupal.•• Built responsive designs to project trends for advertising agencies that included type, timing, utilization and prioritization.•• Utilized typography, iconography, and data driven graphics for innovative presentations and storytelling as a bonus to the agency due to creative background.
  • Dbstylz
    Senior Graphic Designer/Developer
    Dbstylz Nov 2007 - Jul 2011
    •• Developed corporate brand identities, information graphics, point of purchase displays and collateral. •• Hosted creative briefs that captured the business challenge to manage customer expectations.•• Disseminated and supported interactive visual design best practices through mock-ups and presentations•• Designed database, interfaces, website frameworks and mocks using Adobe Creative Suite, MySQL and other coding languages.
  • Bbdg
    Project Manager/Graphic Designer
    Bbdg Feb 2005 - Jul 2007
    •• Partnered with design staff to pitch creative concepts, mock ups and discuss ideas to clients.•• Worked in-office and on-site with clients from conception to output creating logo identities, customer packets and promotional art.

Debra H. Bernard, Mba Education Details

Frequently Asked Questions about Debra H. Bernard, Mba

What company does Debra H. Bernard, Mba work for?

Debra H. Bernard, Mba works for Smag Media

What is Debra H. Bernard, Mba's role at the current company?

Debra H. Bernard, Mba's current role is Visual Design Direction and Strategic Implementation.

What is Debra H. Bernard, Mba's email address?

Debra H. Bernard, Mba's email address is db****@****anx.com

What schools did Debra H. Bernard, Mba attend?

Debra H. Bernard, Mba attended Hult International Business School, The Art Institutes.

Who are Debra H. Bernard, Mba's colleagues?

Debra H. Bernard, Mba's colleagues are Kathleen Kosnar.

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