Debra Jayson Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Free-lance marketing services for small businesses without marketing departments. We help small businesses gain new customers through email, direct mail, web, inbound, and event marketing.

Direct and execute brand management, product launches, advertising, sales collateral, marketing communications, web design, eCommerce, email, and tradeshow marketing. Selected Accomplishments:-Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with multi-functional teams to create campaigns generating $2.6 million in annual sales.-Transformed previously static website into a dynamic sales and communication tool with eCommerce and Search Engine Optimization. Self taught HTML programming skills.-Wrote catalogs, product brochures and electronic communication that enhanced market understanding of complex product features and benefits accentuating the competitive value proposition.-Developed Lunch and Learn program and trained sales personnel on presentation skills resulting in more effective sales calls and a 79% increase in revenue at these target accounts.-Leveraged strengths in cost-effective marketing management and vendor negotiations (RFPs) to outperform key performance indicator (KPI) goals while maintaining budget objectives. Increased marketing activity by 139% in 2012 with a 5% budget increase over prior year.-Expert with multiple Email Service Provider (ESP) platforms: Yesmail, Benchmark, Constant Contact. Developed internal and external database design, management, and follow up to eliminate duplication and reduce email marketing costs.

Itasca, Il, Us

Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases; formulate new offers and promotions for $100 million HVAC, hearth, and Indoor Air Quality industries. Identify marketing initiatives through customer research at OEM, builder, distributor, retail, contractor locations; develop targeting and segmentation plans.Selected Accomplishments:Lead team of 40 representing 5 organizational functions and 3 channels across North America to launch 8 new products in 12 months resulting in $8.5 million revenue.Defined product and communication strategy in addition to leading Line Review presentation to achieve successful channel expansion into retail channel with Lowe’s and Menard’s. Researched, developed, and executed marketing plans to introduce new products and upgrade current products resulting in sales revenue growth 15% over budget. Strategic thinker who adopted naval submarine technology for the HVAC industry and secured US Patent 7182805 for corona-discharge air mover and purifier for packaged terminal and room air conditioners.Selected to serve as Corporate Facilitator to train associates on new corporate strategic and process improvement tools.

Product Management, 1997 to 1999National Account Marketing, 1995 to 1997Pricing Manager, 1994 to 1995Customer Service, 1992 to 1994Advanced through a series of promotions, culminating in oversight of rebranding initiative for market leading brand, Robertshaw Thermostats. Created concept and copy for journal ads, packaging, logo design, and sales collateral.Selected Accomplishments:Implemented a brand name change for seventeen items in four months, which resulted in 27% revenue growth. Increased national account sales $3 million over prior year. Planned, produced, and executed 17 promotions during two years resulting in an average sales increase of 15%. Managed two price increases, which resulted in a $1 million increase in revenue while developing a standardized quotation procedure resulting in a 70% decrease in charge-backs.

Ba, Communications

Education record