Debra Lancelot Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Leading Struber’s national team of communications, engagement, digital, marketing and creative delivery consultants to deliver projects and programs with clients from local, state and federal governments, delivery and statutory authorities, advisory firms, financiers, engineering and construction firms, not-for-profit and industry associations.• Leads five direct reports and national team of 40+ billable consultants to ensure delivery excellence, client satisfaction and becoming the continuous ‘go-to’ to support clients with strategy, implementation and work-winning• Primarily focused on strategic projects and clients that grow Struber’s capability with new clients and sectors. In the last five years, Struber has evolved from community and stakeholder engagement specialists to also be renowned for strategy development, positioning, change management, team culture reviews, tendering and facilitation • Leads consistency of Struber delivery team including best practice frameworks and blueprints to streamline implementation while ensuring team’s professional growth• Supports market engagement and business development for ongoing positioning and work-winning including proposal development, client briefings and presentations• Executive team member working with Financial, Talent and Partnerships executive to develop and implement the business strategy.Key projects have included:• Health Infrastructure QLD - develop and implement communications and engagement framework• Port of Brisbane - develop and implement largest stakeholder engagement program to inform the PortBris 2060 Vision• Logan and Gold Coast Faster Rail - submissions manager, writer and facilitator for 8-week request for proposal for the Alliance package• DT Infrastructure - develop and implement change communications approach to support transition of 1,000 employees to new ownership • Defence projects - developing strategic approaches to social, local and Indigenous participation

Brisbane, Australia

Initially leading Struber's Queensland team of communications, engagement, marketing, digital and creative team of consultants, with responsibility to support the establishment and development of a consistent client experience, national team culture and recruitment and training of the newly created Victorian (2019), NSW (2021) and ACT (2022) Struber teams. My responsibilities included:• Growing Struber's capability in new markets and with new clients include the Victorian and NSW state and local governments• Building Struber's blueprint of best practice templates and examples to scale the client experience nationally • Developing learning, professional development and shadowing opportunities including masterclasses, training and lessons learnt • Working closely with Talent Associate Director and Delivery leaders to formalise revised consultant levels, development pathways, salary bandings and professional development review process to achieve career progression with Struber• Supporting national recruitment to grow the national Delivery team from 10 consultants in 2020 to 40+ billable consultantsKey projects / programs included:• Transurban market led proposal - multi-disciplinary engagement to develop innovative communications and digital strategy informed by thorough research to support overall proposal• QScript communication program - strategic review of marketing and communications approach, including extensive stakeholder interviews and analysis of communication channels to inform recommendations• Northern Gold Coast Mobility Study - quantitative and qualitative research and engagement to understand transport and community priorities to inform future investment and planning• Canberra Light Rail - developed recommended business engagement approach and policy that was adopted by all of ACT Government• Gold Coast Light Rail Stage 3 - established project culture charter and culture program, including facilitating 100-person workshop

Brisbane, Australia

Director - Stakeholder Engagement, Cross River Rail Delivery Authority (August 2017 - December 2018)Stakeholder Engagement Manager, Cross River Rail - Department of Local Government, Infrastructure and Planning (March 2017 - July 2017)• Managed team of engagement, marketing and creative professionals • Developed and implemented early engagement with more than 40 stakeholders affected by property acquisition and business relocation in the southern CBD, including achieving more than 800 engagements prior to formal acquisition. This approach was successfully implemented for a further 50 stakeholders at a second CBD location. • Managed the development and implementation of engagement with key stakeholders such as industry, sensitive sites, businesses and project corridor, and engagement associated with early works including investigative works and building demolition. • Managed the development of Request for Proposal documentation for the project’s two major packages, including the development of a Business Support Framework, interactive sessions, more than 50 stakeholder interactions and responses to requests for clarifications (RFCs). • Led the Stakeholder Engagement sub-criteria evaluation panel and was involved with evaluation of four other sub-criteria for one of the project’s major packages. • Developed and implemented engagement for three environmental approvals as requested by Queensland’s Coordinator-General, including subsequent Consultation Reports. • Involved in the development and implementation of key industry events, including the Cross River Rail industry briefing attended by more than 500 industry representatives.

St Lucia

Part of the two-person team that developed and implemented all aspects of UQ’s highly successful Women in Engineering Program. University-led and industry-funded, the program aims to achieve 30% female enrolment in engineering courses by 2023.Key achievements • Updated the program’s presence on key media and communications platforms. This included a new website layout and copy and driving more traffic to the Facebook page. The number of people following the Facebook page increased by 40% in 2016 and posts were seen in News Feeds more than 107,000 times.• Introduced Vision 6 email communication to promote events and activities to prospective students, teachers and parents. In 2016, the open rate of emails averaged 48.75% and the click-through rate averaged 17%, compared to 21.95% and 2.75% respectively for the education sector.• On-campus events to promote engineering to female high school students were near capacity with 190 students attending an all-day event and 215 students and parents attending an evening event.• Secured an additional Program Partner to enable the program to reach regional students. Developed a two-day engineering event for regional students with 75 students attending in its first year. • Secured additional funding to coordinate and host a two-day workshop that aimed to encourage collaboration between 18 universities to promote engineering to females. • Regular engagement with teachers, students and parents to promote engineering and UQ, including direct engagement with 1,700 high school students during 2016.

Brisbane

As the RPO Communications Manager in Wide Bay Burnett, developed and managed the communication and engagement for the Queensland Transport Network Reconstruction Program in the Wide Bay/Burnett Region, on behalf of the Department of Transport and Main Roads (TMR). Key achievements • Successfully developed, implemented and managed the three-year communication and engagement program for reconstruction works in Wide Bay/Burnett, including overseeing the communication programs of the seven contractors completing the works.• Wrote, reviewed and provided advice on communication strategies, plans, communication material (such as letters, flyers, advertisements, web copy) and stakeholder engagement for more than 50 roads. • Engaged directly with highly impacted stakeholders such as schools, school bus operators, businesses and transport operators to identify strategies to minimise impacts.• Prepared timely and quality responses for requests for information from Federal and State Ministers, ministerials, media and stakeholder enquiries. This involved input from various team members across the region and approvals within tight timeframes.• Developed exceptional relationships with a range of internal and external stakeholders.• Timely and effective communication was achieved for works on more than 50 roads, the average complaint rate was 0.95 per month and media coverage was predominately positive or neutral.

Brisbane, Australia

Involved with numerous clients and projects across multiple sectors. Started as a Consultant and was promoted to Senior Consultant in 2009. Experience included:• Wynnum Road Widening (Stanton Road to Thornlake Court), Brisbane City Council (June 2009 - June 2010)Developed and implemented the communication strategy for the Wynnum Road Widening Project. This involved developing communication collateral, community responses and liaising with highly impacted stakeholders including landowners affected by partial land resumptions and reinstatement works. • Redlands 2030, Redland City Council (January 2009 - September 2009)Member of the project team that developed and implemented a community engagement program for the 2030 Community Plan, which utilised the Appreciative Inquiry process through community visioning workshops and speak-outs. • Aurukun Bauxite Project, CHALCO Australia (June 2008 - July 2009)Involved in the development of the stakeholder and media engagement plan and reputation management strategy for CHALCO’s feasibility study to construct an alumina refinery at Abbot Point. The strategy aimed to reduce the existing information gap, establish relationships with key stakeholders and the community in Bowen and improve media coverage. • Tugun Bypass Project, PacificLink Alliance comprising Department of Main Roads, Abigroup and SMEC (September 2006 - June 2008)based on-site to implement the communication program, which was the highest achieving Key Result Area (KRA) with an average rating of 84%. Engaged with the community through project presentations to schools and local groups, site tours, shopping centre displays and door-knocking. Developed a range of communication materials including newsletters (external and internal), fact sheets, advertisements, web copy, letters, promotional materials, media releases, briefing notes and magazine articles. Assisted to organise the project’s Community Open Day, which was attended by more than 10,000 people.

Brisbane, Australia

Implemented a range of marketing strategies and materials to promote YHA membership and Queensland hostels and activities.Key achievements • Implemented a change communication program to prepare hostels across Queensland for real-time hostel bookings via yha.com.au, a significant change to business at this time. This included developing communication material, training packs and presentations and providing support as real-time bookings were rolled out to each hostel.• Coordinated a variety of events to promote YHA Travel and YHA membership including traveller information nights and travel expo stands. This included developing supporting presentations and marketing materials.• Planned, researched and wrote Queensland contributions to the Backpacker Essentials member magazine, the eZine and online articles. This included managing the Queensland members’ database and utilising the CMS to prepare, distribute, monitor and report on regular eZines. • Developed internal communication materials including newsletters and annual reports.• Prepared a range of high quality marketing materials including annual updates of hostel brochures, accommodation guides and point-of-sale materials. This involved liaising with the national YHA office, 18 hostel owners/managers and external suppliers to meet design, print and distribution deadlines.

Bachelor, Mass Communication (Public Relations And Professional Writing)

Education record