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SENIOR CROSS-PLATFORM SALES EXECUTIVE I am a top producing ad sales executive with a proven track record of consistently exceeding revenue goals. I have a reputation for cultivating deep and lasting client relationships that have led to the generation of new and continued business across a variety of platforms including magazines, out of home, custom publishing and television.My professional experience has included working for some of the most recognized media brands including Rodale, Meredith and Children’s Television Workshop. Additionally I have successfully launched several new media start-ups, where I closed all new business and far exceeded first year goals.I have strong client relationships especially in the Travel, Parenting & Juvenile, Shelter, Hispanic, and CPG & Pharma categories. Having a wealth of experience in numerous categories has allowed me to transition seamlessly into a variety of top media organizations. My expertise in the travel category, for example, aided in my success at driving revenue by 80% at Better Homes & Gardens as well as in breaking new travel accounts at National Geographic Traveler and Sesame Street Parents Magazine.I pride myself on a rich rolodex of contacts within the media advertising industry. My ability to connect with clients has led to deep partnerships and continued trust with accounts including retail giant, Walmart. In fact, most recently, I was responsible for generating $2.5M in new business by launching Rodale’s Walmart World, a custom publication targeting Walmart’s 1.4M sales associates. Career Accomplishments Include:LAUNCH: Rolled out Rodale’s Walmart World Magazine and exceeded first year goal by nearly 50%.DRIVING REVENUE: Exceeded sales quota while at Meredith Corporation by nearly 900% in one year.CLIENT RELATIONSHIPS: Broke key accounts with blue chip advertisers including P&G, Pfizer, Gillette, Kodak, Walmart, Campbell’s, Unilever, J&J, and AT&T.Specialties: Ad Sales and Marketing,
D.L. Sanders Consultants
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Business Leader, Strategic Thinker, EntrpreneurD.L. Sanders Consultants Aug 2016 - PresentCharleston, South Carolina, United StatesI'm a Driven Sales and Marketing Executive who is working with New Businesses helping them with their media and marketing opportunities. I'm also an Entrepreneur working on a new Health and Wellness online business that is growing and would love to speak to anyone looking to work from home.
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CeoD.L.Sanders Consultants Aug 2016 - PresentGreater New York City AreaMedia Sales Executive, with 20 plus years of success representing major brands. Currently representing Pace Communications, Four Seasons Magazine. Four Seasons Magazine is the exclusive in-room magazine for the guests of Four Seasons Hotels and Resorts. Girl Starter, is a for profit revolutionary multi-media entertainment and technology company that activates -amplifies, mentors and funds the next generation of female business leaders. Produced by Al Roker Entertainment and aired on TLC April 28th for 6 episodes, and includes corporate Sponsors such as: Staples, Microsoft, Visa, Vera Bradley, US Air Force, and others, the winning team of female entrepreneurs, was awarded $100,000 in seed money to start their own business. Besides the show, there was also, Girl Starter Live, in ten college campuses on the East Coast and Girl Starter.com. November 2018, Southern Style Now/Traditional Home Magazine 18. Sold sponsorships for Showhome in downtown Charleston.
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Business Development ManagerLodging Source Llc Jul 2019 - Apr 2020Charleston, South Carolina AreaConnecting businesses to corporate hotel discounts. Lodging Source a cost free hotel booking service offering you national discounts with personalized service as you work directly with your booking agent. Specialize in extended stay hotel lodging -
Media Sales ConsultantValpak Of Greater Charleston Jul 2018 - Mar 2019Charleston, South Carolina Area
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Community Marketing AgentWyndham Worldwide Oct 2017 - May 2018Greater New York City Area
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Advertising DirectorGuest Services Worldwide Ltd. Dec 2015 - Jul 2016Greater New York City AreaResponsible for developing and managing the Advertising for Tour-Save, the most Recognizable, "Hop-Off, Hop On", Sightseeing Bus Tour company reaching 700,000 annual tourist.Managing Advertising to high end retailers and upscale restaurants to promote their businesses or services in high quality publications available in nearly twenty of New York City's finest hotels, including The Carlyle, The Ritz Carlton, The St. Regis, The Gaansvort and the Lowell. Also, sell mobile apps for these hotels and Tour Save -
Senior Account ManagerIn New York And Where Magazine Morris Communications Oct 2014 - Oct 2015Greater New York City AreaSell advertising for IN New York and Where Magazine, plus Annual Where Guestbook and quarterly maps. Sell Digital programs on Where traveler.com. Majority of clients are high end retailers and upscale restaurants and museums. Work with Concierge's and clients for Concierge outreach programs to increase traffic and drive sales.
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Business Development Manager Parents Custom SolutionsMeredith Corporation Apr 2014 - Sep 2014New YorkSales Consultant for the Parents Custom Solutions Network. Sells sampling programs and custom content to reach new and expectant moms through direct mail, maternity wards, OB/GYN's, and Pediatricians. Closed five figure deal within the first ten working days. Lead generator to set up high level meetings with clients. -
Director, Integrated Media SalesLife Time Fitness Media May 2013 - Dec 2013New York, NyLife Time Fitness, the healthy way of life Company, has 105 locations with 1.6 million affluent, educated health conscious members. Life Time Fitness offers marketers more than 160 events ranging from triathlons and ultra marathons to 5K runs and in club programs. Experience Life Magazine, a 630,000 circulation magazine, extensive in-club media including video, digital signage, custom banners, and on site product activation.
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Director / ConsultantExecutive Director 2010 - Sep 2012Sales manager/consultant at the following three organizations:- Starlite Media (4/2012 - 9/2012)- USA WEEKEND (6/2011 - 3/2012)- HealthGuru.com (2010 - 2011)
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Advertising DirectorRodale- Walmart World Aug 2006 - Apr 2010• Successfully launched Walmart World, a custom publication targeting Walmart’s 1.4M sales associates.• Generated $2.5MM in new sales revenue, exceeding first year goal by nearly 50% with all new business.• Fortune 500 clients included P&G, Campbell’s, J&J, Unilever, and AT&T.
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Sales Development ManagerMeredith Corporation- American Baby Group Oct 2003 - Jul 2006• Developed custom publishing opportunities for 16 multi-media properties.• Exceeded 2005 sales quota by nearly 900%• Launched Baby and You, a customer-centric magazine, and developed in-store shopper marketing initiatives.• Sold large cross-platform programs to Wal-Mart (nearly $5M) and custom bilingual program to J&J ($600K)• Responsible for selling across multiple platforms including magazines, events, catalogs, and gift registries. -
East Coast Account DirectorPrimedia- Cover Concepts Jan 1999 - Oct 2003• Increased ad revenue by 70%.• Broke new business with major CPG clients including Colgate, Pfizer, Gillette, Hasbro, Coty, and Unilever. -
Senior Sales Representative/ Travel ManagerSesame Street Parents Magazine- Children'S Television Workshop Jan 1996 - Jan 1999• Grew family travel business and increased ad revenue by 20%.• Worked across Hispanic and parenting markets.
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Account ManagerNational Geographic Traveler Jan 1995 - Jan 1996• Sold across multiple categories: domestic travel, cameras and film, insurance, and finance.
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Associate Travel Manager, Account ExecutiveMeredith Corporation Jul 1984 - Apr 1995• Assigned to numerous Meredith magazines including Better Homes and Gardens, Country Living, and responsible for launching Midwest Living Magazine.• Responsible for increasing BH&G revenue by 80% working in the travel category.• Started out by selling direct response ads, increasing revenue for multiple special interest publications beginning my career as a solutions oriented and custom marketer.
Debra Sanders Skills
Debra Sanders Education Details
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Sociology And Business -
Laredo GroupDigital Ad Sales Training
Frequently Asked Questions about Debra Sanders
What company does Debra Sanders work for?
Debra Sanders works for D.l. Sanders Consultants
What is Debra Sanders's role at the current company?
Debra Sanders's current role is Business Leader, Strategic Thinker, Entrpreneur at D.L. Sanders Consultants.
What is Debra Sanders's email address?
Debra Sanders's email address is de****@****msn.com
What is Debra Sanders's direct phone number?
Debra Sanders's direct phone number is +191794*****
What schools did Debra Sanders attend?
Debra Sanders attended Rider University, Laredo Group.
What are some of Debra Sanders's interests?
Debra Sanders has interest in Social Services, Children, Avid Sports Fan, Animal Rights Activist And Volunteer, Human Rights, Animal Welfare, Travel, Arts And Culture, Swimming, Health.
What skills is Debra Sanders known for?
Debra Sanders has skills like Advertising, Online Advertising, Advertising Sales, Sales, Digital Media, Strategy, Marketing, Crm, Integrated Marketing, Content Strategy, New Media, Digital Strategy.
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