SENIOR CROSS-PLATFORM SALES EXECUTIVE I am a top producing ad sales executive with a proven track record of consistently exceeding revenue goals. I have a reputation for cultivating deep and lasting client relationships that have led to the generation of new and continued business across a variety of platforms including magazines, out of home, custom publishing and television.My professional experience has included working for some of the most recognized media brands including Rodale, Meredith and Children’s Television Workshop. Additionally I have successfully launched several new media start-ups, where I closed all new business and far exceeded first year goals.I have strong client relationships especially in the Travel, Parenting & Juvenile, Shelter, Hispanic, and CPG & Pharma categories. Having a wealth of experience in numerous categories has allowed me to transition seamlessly into a variety of top media organizations. My expertise in the travel category, for example, aided in my success at driving revenue by 80% at Better Homes & Gardens as well as in breaking new travel accounts at National Geographic Traveler and Sesame Street Parents Magazine.I pride myself on a rich rolodex of contacts within the media advertising industry. My ability to connect with clients has led to deep partnerships and continued trust with accounts including retail giant, Walmart. In fact, most recently, I was responsible for generating $2.5M in new business by launching Rodale’s Walmart World, a custom publication targeting Walmart’s 1.4M sales associates. Career Accomplishments Include:LAUNCH: Rolled out Rodale’s Walmart World Magazine and exceeded first year goal by nearly 50%.DRIVING REVENUE: Exceeded sales quota while at Meredith Corporation by nearly 900% in one year.CLIENT RELATIONSHIPS: Broke key accounts with blue chip advertisers including P&G, Pfizer, Gillette, Kodak, Walmart, Campbell’s, Unilever, J&J, and AT&T.Specialties: Ad Sales and Marketing,
Listed skills include Advertising, Online Advertising, Advertising Sales, Sales, and 36 others.
