Marketing Specialist
Spacelabs Medical
•Managed planning and marketing strategies for Spacelab’s Vita-Stat, Medical Supplies, and Medical Data business units•Work closely with product development to understand products capability and prepare marketing collateral for new-product launches•Wrote and produced marketing collateral and field sales training materials•Conducted training sessions, transforming sales team from features-based to benefits-based marketing approach•Conducted market research and analysis to gain insight into how to improve market position•Developed effective tracking system to manage trade show activities for three business units•Successfully met challenge of producing 12 annual trade shows on bare-bones total marketing budget of $150K•Managed trade show graphic strategy and sales objectives converting marketing collateral from features-based to benefits based•Developed and maintained competitive matrices to provide accurate picture of effectiveness our pricing strategy