Debra Mcgrory Email and Phone Number
Debra Mcgrory work email
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Debra Mcgrory personal email
Debra McGrory is founder of Kinetek (an immersive media production company) and a dynamic digital innovator, creative producer, curator, educator, and seasoned entrepreneur with expertise in digital media, XR technologies, immersive art and storytelling. She recognized as an innovative leader by Fast Company, a data sonification expert by Google, and has provided emerging technology consultancy to the United Nations. She has a long-standing reputation for designing, implementing, and leveraging cutting-edge digital technologies including the launch of four data-driven software products (TwoTone, Airfield, Morph, and Geometric). Debra has talent in understanding and managing complex data projects and communicating concepts to technical and non-technical audiences. She is skilled in producing immersive and multisensory experiences using using Generative AI, Data Sonification, Augmented Reality, Virtual Reality, and Mixed Reality. In 2020 she completed a research fellowship with Urban Systems Lab in NYC at The New School where she has served as Assistant Professor since 2013. Speaking Highlights (5 years)• Stanford University – Data Sonification Guest Lecture, Data Journalism Course• Medill-Northwestern University – Beyond Data Visualization Guest Lecture, Data Journalism Course• Google – DATAVIS TALKS – 1st external expert to speak on Data Visualization and Sonification• National security-focused US Government agency/audience – Emerging Technologies/Adapting to Disruption• Fast Company – ‘What’s Next for Virtual Reality’ and 3D data panel at Fast Company Innovation Festival• Massachusetts Institute of Technology – XR Hackathon – ‘Building Immersive Data Visualization Using WebXR”• United Nations – Consultant VR/Data Expert – E-Analytics training to departments OICT, DPA and UNITAR• Harvard WeCode Conference – Guest lecture - ‘The Value of Immersive Visualization’• World Bank Group – Visual Knowledge: Beyond Words – Data Visualization and Knowledge Management• Uniondocs – Storytelling for Immersive Documentary Workshop – ‘Immersive Storytelling Using WebXR’• Digital Hollywood Conference – ‘VR-AR Production on the Edge: Storytelling in Content and Advertising’Awards & Recognition• New York Times / NYC Media Lab Spatial Computing Challenge, Winner, 2020.• Online News Association Journalism 360 Award, Winner, 2019.• The New School, Design For Aging, Research Grant, Winner 2019.• Gannett Foundation Award for Technical Innovation in the Service of Digital Journalism, Finalist, 2019.• Kantar Information Is Beautiful Awards, Finalist, 2019.
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Co-Founder, President, ProducerKinetekNorth Adams, Ma, Us
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Co-Founder & PresidentKinetek May 2019 - PresentKinetek (pronounced kinetic) is an immersive art and entertainment company that specializes in groundbreaking content creation and production for physical and virtual space, with a world-class roster of creators leveraging generative AI and emerging technologies. Kinetek is based on campus at MASS MoCA and in Belfast, Northern Ireland, cementing its global production studio capabilities. Kinetek is based on campus at MASS MoCA and in Belfast, Northern Ireland, cementing its global production studio capabilities. Kinetek is developing it's first original productions scheduled to be released in 2025. For more information visit www.kinetek.ai or follow on Instagram and X at @kinetek_ai.
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Assistant ProfessorParsons School Of Design - The New School Jan 2016 - PresentNew York, Ny, UsA private non-profit design and social research focused university centered in Manhattan, New York City.• Conceived, developed and instructs Digital Development: Data Viz Stories, an introduction to data visualization tools and moving beyond visuals to include audio techniques such as sonification and narration to create compelling audiovisual data-driven stories. The course focuses on design strategies to extend the impact, reach and engagement of critical information with non-technical audiences and covers accessible design and augmented analytics.• Conceived, developed and instructed the first Digital Development: WebVR undergraduate course at Parsons School of Design, part of the Immersive Storytelling minor, focused on teaching students the fundamentals of building virtual reality on any WebGL-enabled browser using the WebXR API, A-Frame an open-source HTML framework, 3D visualization tools and immersive virtual platform environments.• Conceived, developed and instructed the first Currents: Mirrorworld Design course at Parsons School of Design for undergraduate and graduate students, focused on designing prototypes for function and utility in augmented spaces, experiential environments and human-computer interfaces. XR Technologies explored include XR, virtual reality, augmented reality and mixed reality, artificial intelligence, Internet of Things, 3D models, animation, data visualization and sonification. • Archive: https://courses.newschool.edu/courses/PSAM5600/7675/, https://courses.newschool.edu/courses/PSAM3274 -
Assistant ProfessorThe New School Jan 2013 - PresentNew York, Ny, UsA private non-profit design and social research focused university centered in Manhattan, New York City. • Conceived, developed and instructed the first Big: Data Consumer Research undergraduate course at The New School for Public Engagement focused on data science, data literacy, data collection, analysis, data visualization, data-driven research practices, digital storytelling, ethics, privacy and civic impact. Data Visualization tools include Tableau, PowerBI, Google Data Studio, Flourish and Datawrapper. • Guest speakers have included guest experts from UN Global Pulse, Bloomberg Ventures, Electronic Frontier Foundation, DataKind, Socrata, NYEDC, Microsoft, The New York Times and Columbia School of Journalism. • Archive: https://courses.newschool.edu/courses/NMGT2112 -
Co-Founder, Chief Strategy OfficerDatavized Technologies, Inc. Nov 2016 - May 2019Brooklyn, New York, UsDatavized Technologies, Inc. is a software company based in NYC specialized in data-driven products and services, custom tools and 3D experiences for the mobile web. • Project Manager on Airfield aspatial audio editor, Journalism 360 Grant Award, Online News Association• Project Manager on three shipped open-source Progressive Web Apps for generative data visualization and data sonification in partnership with Google News Initiative• Managed and launched Geometric Web XR geospatial data visualization SAAS platform, including engineer integration of Google Cloud Storage, Stripe, and Sendgrid APIs• Designed and Produced Data Science projects including 2D and 3D data visualizations for internal and external stakeholders• Produced custom Web VR experiences for clients, including Mozilla, EY, UN and RTIC• Responsible for company strategic business development, partnerships, product development, software production management, beta user testing/feedback, web and marketing communications• Designed, developed and managed company brand properties including website and five product sites, social media channels, marketing materials, PR, branded content, sales and capabilities decks• Managed company operations including payroll, accounting, sales and legal agreements• Company spokesperson, speaker, workshop lead and panelist at major XR conferences and events including Google, Fast Company, MIT, Malofiej Infographic Summit and FoST Summit• Spoke on an emerging technologies/adapting to technological disruption panel for a "national security-focused US Government agency/audience"• Secured Datavized as VR and Data partner in the United Nations Global Partnership for Sustainable Development, led first Immersive Communications workshop at Data for Development Festival, presented talk/demos on WebXR: VR/AR • Consultant Expert VR/Data for UN E-Analytics training 2018-2019 • First Cohort Massachusetts Institute of Technology (MIT) PlayLabs accelerator for VR/AR/AI startups -
Co-FounderDatavized, Inc. Oct 2015 - May 2019Datavized, Inc. is a New York City based immersive design and production studio focused on the intersection of virtual reality and data visualization. • Designed and Produced custom Web XR data visualization, 3D and immersive storytelling projects for Mozilla, EY, RTIC, NFB, Yale School of Medicine and NYU Medical, featuring heavily optimized stereoscopic 3D audiovisual content for all web browsers, mobile and fully tracked headsets and controllers• Managed internal and external teams of designers, engineers, 3D artists, animation and motion graphics studios• Designed and developed client-focused rapid prototyping Web VR and data visualization R&D process and methodology • Directed 360-degree stereoscopic video documentary "In/Formation" demonstrating potential of virtual reality and immersive storytelling• Creative and consulting producer of award-winning 360 VR/AR documentary immersive storytelling projects including "The Enemy" and "A Ritual of Exile"• Selected by Sundance Institute for the 2017 Sundance Institute New Frontier Story Lab for Innovative VR and Emerging Media Storytelling Project• Led Virtual Reality Master Classes in business, production and distribution• Managed company operations including payroll, accounting, sales and legal agreements -
Adjunct FacultyInternational Center Of Photography Jan 2016 - Jan 2019New York, New York, UsICP's One-Year Certificate programs provide advanced students with an intensive yearlong course of study to strengthen personal vision, refine skills and technique, and explore the many disciplines informing media and art today. The New Media Narratives program encourages photographers and artists to explore new strategies of imagemaking and visual storytelling made possible by technological change and informed by contemporary media, art, theory, criticism and the broader culture.• Designed and instructed 'Stepping into VR' a two-part weekend workshop investigates the medium of virtual reality and creative use of the technology to build new forms of storytelling, immersive non-fiction narratives and interactive explorations. Topics covered through demonstrations and prototype applications include WebVR (technology that enables VR to be viewed through web-browsers), computer generative immersive applications, data visualization and Cinematic VR in 360 degree video platform environments. Students will gain an understanding of the fundamentals, motivations and technical components of storytelling in VR. As the VR ecosystem exponentially expands with the integration of the immersive 3D Web, the time is ripe to interrogate the medium and the possible paths it could take. • Designed and instructed 'Production Seminar II: VR, Augmented and Mixed Reality: Students use this class to polish their final VR/AR projects. Topics explored include Unity3D gaming engine, 3D modeling, and 3D scanning. Identifying a story that can be “told” better through an experience, conceptualizing and building a 3D story. Creating interactive game elements that pull a user through a story and the ins and outs of depth cameras. Testing for the Web and HTC VIVE Publishing content for high-definition body responsive gesture walls. -
Founder & CeoCulture Shock Llc Aug 2007 - Nov 2016Brooklyn, Ny, UsCulture Shock - Strategy, Innovation and Marketing Consultancy specialized in brand positioning and marketing communications.• Oversaw brand, product marketing strategy, content and communications campaigns in global, digital and local markets for high-level Fortune 100 companies to startups, clients included Vimeo, LLC (a subsidiary of IAC (NASDAQ: IACI), Tribeca Enterprises, and Ogilvy & Mather• Exclusive Agency of Record for Vimeo from 2010-2011 launching ten new product offerings including Vimeo’s mobile iPhone app, Vimeo Plus and Pro, Vimeo Music Store, driving brand growth to unprecedented levels (membership increased 82% and Unique Monthly Visitors increased 48% 4,189,214 new users in one year, player viewership increased 2.5 times, mobile traffic increased 4.5 times, and the company team increased by 94%)• Designed and delivered high visibility campaigns and digital strategy consultancy for The National Film Board of Canada as exclusive US Agency (2012-2014) positioning award-winning interactive digital projects at Sundance New Frontier and Tribeca Interactive Festival.• Developed market research and go-to-market strategy for new products, product features, and high-profile brand initiatives.• Represented leading galleries and artists primarily based in New York City and Los Angeles.• Featured in The New York Times, The Atlantic Wire, and CNET, with campaigns garnering coverage in thousands of outlets.• Led by Hugh McGrory, Culture Shock brought partners together for the Andy Warhol Film Digitization Project, featuring over 500 previously unseen films by Warhol.Curatorial ProjectsThe Spectrum Of Ultra Violet, Volta Art Fair, NY (2014)BOOM! Boomboxes, iPads and Audiovisual Interfaces, Volta Art Fair, NY (2012)Frame, Art Basel Miami Beach (2011)Projection, Volta Art Fair, NY (2011)The App As Art, Volta Art Fair, Basel Switzerland (2010) -
Co-FounderDatacolab Oct 2012 - Jan 2014• Co-Founded a Big Data research lab and online community connecting leading institutions, non-profits, research groups, data scientists and media centers to ignite dialogue, and create sustainable programming to increase data literacy. • Archive: http://datacolab.tumblr.com/
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Marketing And Communications ConsultantFreelance Aug 2005 - Aug 2007• Marketing strategist, publicist, and artist agent serving emerging and established New York-based fine art galleries, artists, cultural institutions, public relations agencies, and emerging new media ventures.
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Public Affairs CoordinatorThe Rosen Group Jan 2004 - Aug 2005Baltimore, Maryland, Us• Coordinated company brand identity building and developed marketing resources through company magazine properties and trade shows. -
Development InternCreativetime Mar 2003 - Sep 2003• Grant proposal writing, prospect research, and membership development for New York's preeminent nonprofit public arts organization. Project focus included The Dreamland Artist Club 2005 in Coney Island, Brooklyn, featuring artist Steve Powers.
Debra Mcgrory Skills
Debra Mcgrory Education Details
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Nyu Stern School Of BusinessStrategic Steps For Growth Media And Entertainment -
Loyola University MarylandStudio Art
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Syracuse UniversityStudio Art
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Loyola University Maryland
Frequently Asked Questions about Debra Mcgrory
What company does Debra Mcgrory work for?
Debra Mcgrory works for Kinetek
What is Debra Mcgrory's role at the current company?
Debra Mcgrory's current role is Co-Founder, President, Producer.
What is Debra Mcgrory's email address?
Debra Mcgrory's email address is de****@****nify.io
What schools did Debra Mcgrory attend?
Debra Mcgrory attended Nyu Stern School Of Business, Loyola University Maryland, Syracuse University, Loyola University Maryland.
What skills is Debra Mcgrory known for?
Debra Mcgrory has skills like 3d Visualization, Social Media, Consulting, Strategic Partnerships, Public Speaking, Art, Data Science, User Experience Testing, Interactive Media, Digital Strategy, Start Ups, Immersive Web And Vr Strategy.
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