Content Marketing & Social Media Manager
San Francisco, California, Us
Results:• Multi-channel campaigns generated a 43% Lead to MQL conversion rate and a 14% MQL to SQL conversion rate.• Perfected YoY social media marketing results to improve impressions by 103%, engagement by 110%, and engagement rate by 40%.• Achieved 74% YoY audience/follower growth by creating high-impact content across platforms. • Developed SEO-optimized content to improve web traffic by 43% and conversions by 100%.Experience:• Provide content strategy and writing to reach buyers of B2B SaaS products and tech services at each stage of the marketing funnel via owned, paid, and partner channels.• Ensure consistent messaging and brand tone/voice across case studies, blogs, web content, social media, info sheets, emails, newsletters, and presentations to help the sales team grow the business. • Track, analyze, and apply data-driven insights to optimize campaign results. Perform A/B testing to iterate and improve the results of future campaigns.• Interview in-house SMEs and customers and perform in-depth research on trending topics to develop fresh, original content.• Apply project management and multitasking skills to achieve timely delivery of projects. • Develop editorial calendar for focused content campaigns to achieve the company's objectives and KPIs.