Debra Miller Email and Phone Number

Responsible for building/executing the digital marketing plan and strategic development of product positioning, value proposition messaging, and web marketing programs for HID Global's Extended Access Technologies. HID Global powers the trusted identities of the world's people, places and things.

Results:• Multi-channel campaigns generated a 43% Lead to MQL conversion rate and a 14% MQL to SQL conversion rate.• Perfected YoY social media marketing results to improve impressions by 103%, engagement by 110%, and engagement rate by 40%.• Achieved 74% YoY audience/follower growth by creating high-impact content across platforms. • Developed SEO-optimized content to improve web traffic by 43% and conversions by 100%.Experience:• Provide content strategy and writing to reach buyers of B2B SaaS products and tech services at each stage of the marketing funnel via owned, paid, and partner channels.• Ensure consistent messaging and brand tone/voice across case studies, blogs, web content, social media, info sheets, emails, newsletters, and presentations to help the sales team grow the business. • Track, analyze, and apply data-driven insights to optimize campaign results. Perform A/B testing to iterate and improve the results of future campaigns.• Interview in-house SMEs and customers and perform in-depth research on trending topics to develop fresh, original content.• Apply project management and multitasking skills to achieve timely delivery of projects. • Develop editorial calendar for focused content campaigns to achieve the company's objectives and KPIs.

Work with start-ups and enterprises. Develop and implement marketing strategy, marketing automation, compelling content, digital marketing campaigns, B2B demand generation, segmentation, messaging, and strategic positioning to drive revenue growth and maximize customer acquisition, awareness, and engagement.

• Developed and implemented a multi-channel global marketing campaign that delivered 119% of revenue target, 107% of profit target, and 20% YoY revenue growth. • Aligned marketing with sales strategies to enable sellers to grow sales pipelines and exceed win revenue targets by 12%.• Received three corporate Bravo Awards for driving $220M in validated lead revenue and $80 million in win revenue, spearheading a messaging research project, and leading a customer segmentation project.• Led and collaborated with a cross-functional team for a $16M marketing program that delivered a 30 to 1 ROI and drove a 44% improvement in cross-marketing. • Received a corporate Ovation Award for leadership in driving the creation of a new IBM Global Services value proposition.