Leading and managing an awarding-winning creative team at The University of New Mexico. Here, we provide professional video, photo, multimedia and graphic design support to University units/departments/programs/initiatives needing new or refreshed marketing materials. Additionally we provide these services as an institutional-level service center—providing the University with services in production and management of production of all types of media. At an institutional level, I develop, coordinate and implement marketing and branding initiatives. This includes designing, producing, writing and editing promotional and commercial materials. I also assist in implementing this branding across campus by working closely with various marketers and communicators to present the University in a consistent and cohesive manner. For University-wide marketing objectives, I implement and manage advertising accounts, media purchases and tracking advertising efforts and outcomes. I research marketing trends and tactics that can be applied to University-wide marketing efforts, along with advising management on marketing initiatives through the use of digital and social media.

Commercial production and media purchasing, aimed at small businesses looking to expand their customer base using local media advertising. I produce, place and purchase ads for local businesses owners, with emphasis on placement with locally owned/produced media outlets in the Albuquerque/Rio Rancho market. Additionally, we assist with contract and sales negotiations. We develop sales materials and plans for businesses who find themselves in need of sales management. We align connections through the community to help organically reach potential customers and partners through strategic communications.

Commercial Voice and Production for large, highly rated cluster of iHeartMedia radio stations in Albuquerque, NM. Designing and executing in-house production including voicing, writing, dubbing and archiving of commercials and promotional announcements. Assigning and directing production staff and on-air staff in the production and writing (where applicable) of commercials for clients. I provide creative support to the Creative Director and Sales Department for clients with regard to commercials and promotional announcements on air. Reading and editing material from clients to ensure conformance with company policy and FCC regulations. I coordinate with the Traffic Department and Sales staff to expedite radio commercials and rotation of commercials according to the specifications requested by the client. I design and complete block length programming for client use. I have comprehensive experience with Nexgen Automation and Adobe Audition series audio editing.

I worked as the lead designer of client ads and campaigns from concept to print for a news-based publication. Produced daily layout of newspaper using Adobe InDesign while following design guidelines and output. Met editorial deadlines for daily production, proofing and final output. Prepare and save custom, stock graphics, photos and text for client continuity. Collaborated with Account Executives and Account Coordinators to produce effective advertisements that meet the needs of clients, both local and national. Presented necessary ad proofs to sales team on time, ensuring that client has adequate time for review and approval. Created web ads and save client logos in web format as needed. Produced quality work in a fast-paced environment, meeting deadlines. Designed and produced all in-house display advertisements and campaigns. Designed and implemented successful production process and production orders.

Served as personality (DJ) for radio station, earning exemplary sales streams as preferred client personality for remotes and live commercials. I designed radio commercials, produced print and online advertising for cluster. Managed team of employees and allocated work, training as well as maintaining FCC records. Recorded and produced all on-air audio promotions for station assigned. Provided professional commercial voiceover and production services to various clients along with requested endorsements. Assisted maintenance of website, website design, design of station logos. I produced live broadcasts daily for multiple high-rated time slots. AM Weather/traffic reporting / news anchoring for radio group (AM and PM drive). Coordinated and trained incoming employees into technical production roles. Managed the production schedules of live tech employees. Loading commercial audio and monitoring on-air verification of client commercials. Created strategic music clock, schedule logs for highest-rated quarter of station history. Used Adobe Audition as primary audio editing software, Scott System Automation for radio broadcasting.