Debra Pfundstein Email & Phone Number

Saratoga Springs, NY, US

King Of Prussia, PA, US

Responsible for Vertex's global partnership with Microsoft. Vertex is the global leader in Indirect Tax solutions - Sales Tax, VAT, eCommerce, Compliance, and other related solutions and services.

• CDCS provides business transformation for the IT Channel.
• Deliver Alliance Channel B2B modeling, driving more profound relationships with partners to monetizing relationships
• Provided direction, ensuring structures, systems, competencies, and plans were developed to exceed partnership goals
• Utilize Practice Maturity Marketing Assessment to baseline experience and capabilities, delivering development recommendations
• Collaborate with clients to develop customer personas and client buying journeys for personalized messaging for ABM/ABE
• Utilizing client journey firmographics to acquire buyer intent data for identifying MQLs targets for GTM campaigns

South River, New Jersey, US

• Responsible for maturing and monetizing internal practices and delivering strategic client engagement.
• Consulted with IT Vendor and its Global Partners to capture successful regional solutions offerings and best practices, elevating them to global offerings.
• Supported Solution Partners by enhancing their GTM strategy with demand generation and ABM/ABE campaigns to further monetize solution offerings
• Collaborated on internal process models to build efficiencies, including intent data offering, workflow documentation, and ROI impact for clients' co-marketing initiatives
• Project Managed Distributor, Vendor, and Partner relationships delivering co-marketing creation & campaign execution

San Francisco, California, US

• Global Vice President, Partner Success at Sitecore, the global leader in digital experience platforms, empowering brands with unmatched end-to-end content management.Responsible for all partner education, enablement.
• Architected "Practice Specialization Framework." A three-phase methodology designed to guide partners in maturing and monetizing their Sitecore Product Solutions Practice. The Program and Team delivered well beyond the.
• Delivered deeper alignment with Sitecore sellers' and Partner marketing activities to create a more robust co-selling model
• Expanded Sitecore's technical enablement resources, providing knowledge transfer and co-delivery models for Partners
• Helped decrease challenges and increase customer satisfaction by defining Sitecore Services 'with Partner' offerings strategy. We provided documentation, knowledge transfer, mentoring & guided development experience to.
• Revived Sitecore's Partner Advisory Council, utilized to ensure bi-directional feedback from across the ecosystem

London, GB

• Responsible for brand awareness and marketing GTM strategy for the Microsoft Azure Practice.
• Delivered content and process, helping drive pipeline growth in Microsoft Azure practice
• Developed GTM co-marketing plan delivering content messaging and collateral, demand generation activities, sales enablement programs, co-selling models, vendor funding utilization, and company marketing investment.
• Foster C-level and Executive leadership LOB relationships with regional & international organizations within Microsoft

Miramar, Florida, US

• Responsible for Marketing and Partnerships for Cloud Solutions Team
• Exceeded goals to deliver pipeline growth by creating repeatable, scalable co-marketing solution messaging & campaign strategies with top cloud providers. o Vendor funding investment results - FY16: 19X ROI, FY17: 22X.
• Owned vendor renewals, ensuring the highest level of access to marketing funds, sales incentives programs, and rebates2015 Employee of the Year - ConQuest*UDT acquired ConQuest in Jan 2017*

Stans, CH

• I was recruited from Microsoft to take on responsibility as 1st Channel Management Lead for the US business. Responsible for building a standardized practice model to normalize our partner relationships across the US.
• Exceeded all pipeline and growth goals within six months, promoted to US Program Lead in under two years
• Created Partner Skills Search Tool, an online search engine providing visibility into partner technical solution offerings, capabilities based on market, publisher, platform, solution, skill level, and scalability.
• Established a national partner engagement model for identifying top system integration partners for prospecting, joint demand generation, and co-selling activities.
• Delivered a "Partner Playbook" to better train, support & co-sell, increasing Partner lead generation by over 85% YOY.
• Built standardized SoftwareONE VARassist 'To Partner' content for partner onboarding to provide a consistent engagement model, communications structure & display partner earnings potential.

Redmond, Washington, US

• Senior Partner Account Manager, July 2006 – April 2011 Managed Partners to build financially successful Microsoft Solutions Practices, exceeding sales goals for 15 consecutive years.
• Generated $35M+ in 2010/2011 annual revenue in collaboration with channel partners and resellers. 104% of fiscal year goal.
• Partnered, developed, and executed a nationally recognized Demand Generation Best Practice delivering an additional $14M in Pipeline and $8M in Licensing Revenue to the market in H2FY10. Delivered 126% of plan goals
• Consistently delivered the highest satisfaction scores (Top 5 US) relating to "Understands my business," "Proactively helps my business organization," "Delivers the right resources," and "Quickly resolves my problems".
• Received Presidents Club Award honors FY08 & FY10, the two years it was available during my tenure.
• Additional Positions at Microsoft: o SMS&P Growth & Demand Strategist + Partner Account Manager, NYNJ District (July 2003 - June 2006) o Medium Business Channel Account Representative, NJ&UNY District (January 2001.