Debra Phillips Email & Phone Number

Chattanooga, Tn, Us

Chattanooga, Tennessee, United States

In my role in the Department of Technology Services for the City of Chattanooga, I am responsible for being the marketing technology ambassador across all city departments for education on what standardized products are available to use as well as best practices on how to use them. I work with marketing technology vendors on implementing new features and functionality and product roadmap items. I also work to help prioritize the demands of a department's marketing and communication needs. I assist the City's department training efforts on marketing focused technologies.

Chattanooga, Tn

Chattanooga, Tennessee, United States

As Marketing Manager for Emerge, a leading Freight Procurement Platform, my responsibilities include creating and executing content strategies through a variety of channels to enhance brand reputation and drive business growth. I am also focused on sales enablement and partner marketing. Emerge is an exciting company with a great vision and great product, and I am delighted to join this awesome team.

This customer-focused role is an integral part of the Syncron Marketing Team and will be responsible for developing and executing a global customer advocacy program as well as showcasing the strengths of Syncron products and services. The Customer Marketing Manager, reporting to the Director of Corporate Marketing, will develop content across multiple media formats, collaborate with other functional areas and execute customer-focused campaigns. Syncron is a global market leader focused on delivering innovative cloud-based software solutions that empower the world’s leading manufacturers to deliver exceptional after-sales service experiences and maximize product uptime.

Responsible for creating compelling, engaging and relevant content across multiple channels to drive lead generation and sales. In this role, I also handle public relations, media relations, advertising and industry and association relations. As part of a talented team, I am delighted to promote an outstanding company that is the largest women-owned 3PL in the United States.

I was responsible for all social and media communications, brand, and analyst relations. I have held several different roles at MercuryGate including product marketing and integrated campaigns. I have visibility into lead generation and technology tools as well.

Jacksonville, Fl

A major regional railroad system with strategic alliances with South Florida ports.I joined the railroad as the company was engaging in several strategic initiatives with significant industry, customer and general public impacts. I reported to the company's General Counsel and managed a staff of one.I positioned our CEO as an industry thought leader progressive voice, securing high profile speaking engagements.I increased earned media coverage and promotion through both long-term relationships with trade press and newly formed relationships with general press in Florida; established and ensured clear and consistent messaging.I developed and implemented an integrated and comprehensive strategic public affairs, marketing and sales strategy.

Memphis, Tn

A $4.5B transportation services provider with 350 locations and approximately 35,000 employees; a key operating unit of FedEx Corporation created in 2002.I was recruited to join FedEx Freight as this new subsidiary was being formed, following two acquisitions and their integration by FedEx. I played a key role in aggressively positioning FedEx Freight to become the leading provider in its market, less than ten years after being founded. Matrix reporting alignment to FedEx's Corporate Vice President of Communications and Investor Relations.I served as a key member of the CEO’s Executive Leadership Team, responsible for strategic planning, development and leadership of the communications function, including a team of writers, graphic designers, digital content managers, and event planners.I authored the Unit's strategic communications plan and orchestrated a successful effort to establish FedEx Freight as a leader in its market segment, and as a key component of the total FedEx portfolio of companies.I strategically expanded earned editorial coverage of FedEx Freight, with penetration in top tier media and national recognition for our leadership team and other line executives.

Washington, D.C.

The National Shippers Strategic Transportation Council is a major industry association established in 1952 with members including major companies such as Best Buy, CVS Health, J&J. Lowe's and Target. I was the second Executive Director in the organization’s 50-year history, with a mission to help revitalize the association, enhance its visibility and relevance within the industry, and increase membership and influence nationally. As a turn-around and change agent, actively led all membership development, marketing and media relations, educational forums, national conferences/trade shows and regulatory advocacy efforts. I established new, integrated multi-media strategy, nurtured media relationships, managed press briefings and wrote/produced newsletters. I developed an advocacy platform, serving on task forces, creating position statements, and speaking on behalf of the organization in regulatory and legislative forums.

Reading, Pa

Penske Truck Leasing is a major national transportation services provider owned by Penske Corp., Penske Auto Group and GE Capital, that provides nationwide leasing, rental, and customized logistics solutions.I was recruited to develop the new corporate communications function for Penske Truck Leasing and to serve as primary liaison with our parent GE Capital; I developed and implemented a comprehensive media strategy, managed all media relations and created effective internal communications channels. I served as an active Champion on Penske's Six Sigma Review Team that was successful in obtaining the prestigious IS 9000 certification.

Bachelor Of Arts Degree, Double Major: English And Mass Communications

Master Of Arts Degree, Major: English