Debra Policarpo Email & Phone Number

I am a strategic and business-minded marketing and advertising, intellectual property, contracts and privacy attorney in the retail, e-commerce, hospitality, travel and tourism, technology, and financial services industries. I have significant experience handling multiple projects for various clients under strict deadlines in both in-house and freelance counsel functions. I have managed projects in such business functions as: i) reviewing, approving and drafting disclaimers and terms and conditions for consumer-facing advertising and marketing collateral for use across various media, specifically in the areas of consumer protection, claims substantiation, deceptive trade and unfair advertising laws and other federal rules and regulations, ii) drafting, editing, reviewing and negotiating various types of commercial agreements, including marketing, sales, licensing, vendor, supplier, influencer, sponsorships, MSAs, SOWs, and NDAs; iii) advising on permitted uses and risks regarding various intellectual property, including trademarks and copyrights, and privacy and data security issues; and iv) performing legal and compliance reviews and audits related to privacy rules and regulations, including GDPR and CCPA, and general advertising rules and regulations. Some of the agreements I have drafted, managed and negotiated include MSAs, SOWs, NDAs, licensing agreements, vendor and supplier agreements, consulting agreements, licensing agreements, confidentiality agreements, influencer agreements, employment agreements and policies, letters of intent, manufacturing agreements, terms and conditions, disclaimers, privacy policies, privacy notices, and website terms of use. Specialties:Legal review, clearance and claims substantiation of advertising and marketing collateral, including TV, print, digital, electronic, social media, mobile, e-commerce, broadcast, sweepstakes, telemarketing, promotional and sponsorship; compliance with FTC rules and regulations and other federal consumer protection laws; trademark, brand and copyright protection; and contract drafting, editing and negotiation of commercial agreements, advise and perform compliance reviews related to privacy rules and regulations, including GDPR and CCPA.

Listed skills include Legal Research, Trademarks, Licensing, Intellectual Property, and 27 others.