Debra (Bruce) Rodriguez Email & Phone Number

San Antonio, Texas Area

• Reporting to the Director of Brand Management, responsible for full-cycle development and implementation of annual marketing plans that align and translate strategic objectives of Business and Enterprise.
• Management of 2021 Bank Go-to-Market media planning inclusive of inbound/outbound marketing
• Development and implementation of go-to-green marketing plans to assist with gaps in Enterprise and Business goals.
• Partner with key external and internal stakeholders including senior executives, product management, marketing, and legal managers across cross-functional teams to ensure integration and alignment of campaigns across.
• In collaboration with product, brand, and operations teams, ideate innovative and creative concepts to maximize customer adoption, increase market awareness and achieve business objectives.
• Lead financial oversight, monitor budget, and optimize marketing capabilities within a $150M+ annual marketing budget

San Antonio, Texas Area

• Reporting to the Director of Marketing, responsible for the full-cycle development, planning, optimization, and execution of integrated omnichannel marketing campaigns across direct mail, e-mail, radio, paid search.
• Monitored, analyzed, and optimized digital and online marketing campaign performance, ensured integration and leveraged data insights, and utilized member and data insights to drive innovation and achieve.
• Identified and executed opportunities to improve campaign performance based on analytics and user behaviors.
• Developed and executed go-to-market plans for USAA credit card ensuring alignment with executive stakeholder objectives and organizational goals while advancing internal processes to optimize performance.
• Drove continuous performance improvements through data analysis, performance measurement, and automation

San Antonio, Texas Area

• Served as a trusted marketing and business development advisor to Managing Partners in the development of strategic marketing plans, programs, and initiatives.
• Implemented specific marketing strategies outlined in the strategic plan.
• Provided direction, coordination, and execution of all events geared toward client education and prospective acquisition.
• Designed, developed, and implemented marketing vehicles company brochures, web design, lead generation programs, newsletters, and educational workshops.

San Antonio, Texas Area

• Owned and operated a company that provided pre-employment screening and selection services.
• Developed and implemented a strategic business development plan to increase profitability.
• Analyzed market research data to guide sales efforts and developed and maintained a network of reliable business development advocates supporting a consistent and positive brand image within the marketplace.
• Researched and implemented new consumer markets to target within the target market.

Clearwater, Florida

• Collaborated with senior executives, clients, and stakeholders to develop objectives and strategies for annual events/sponsorships.
• Managed a team of event planners in the precise planning, leading, executing, and reporting of over 350 annual events and sponsorships in the US and Latin America.

A.A.S., Computer Science

Bachelors, Business / Marketing