• Reporting to the Director of Brand Management, responsible for full-cycle development and implementation of annual marketing plans that align and translate strategic objectives of Business and Enterprise.• Management of 2021 Bank Go-to-Market media planning inclusive of inbound/outbound marketing• Development and implementation of go-to-green marketing plans to assist with gaps in Enterprise and Business goals.• Partner with key external and internal stakeholders including senior executives, product management, marketing, and legal managers across cross-functional teams to ensure integration and alignment of campaigns across channels. • In collaboration with product, brand, and operations teams, ideate innovative and creative concepts to maximize customer adoption, increase market awareness and achieve business objectives. • Lead financial oversight, monitor budget, and optimize marketing capabilities within a $150M+ annual marketing budget • Successfully managed marketing for four new product launches.• Meet in-market deadlines with 100% accuracy and zero errors in all inbound and outbound channels.

• Reporting to the Director of Marketing, responsible for the full-cycle development, planning, optimization, and execution of integrated omnichannel marketing campaigns across direct mail, e-mail, radio, paid search, and social channels via emerging platforms.• Monitored, analyzed, and optimized digital and online marketing campaign performance, ensured integration and leveraged data insights, and utilized member and data insights to drive innovation and achieve organizational success.• Identified and executed opportunities to improve campaign performance based on analytics and user behaviors. • Developed and executed go-to-market plans for USAA credit card ensuring alignment with executive stakeholder objectives and organizational goals while advancing internal processes to optimize performance.• Drove continuous performance improvements through data analysis, performance measurement, and automation

• Served as a trusted marketing and business development advisor to Managing Partners in the development of strategic marketing plans, programs, and initiatives.• Implemented specific marketing strategies outlined in the strategic plan.• Provided direction, coordination, and execution of all events geared toward client education and prospective acquisition.• Designed, developed, and implemented marketing vehicles company brochures, web design, lead generation programs, newsletters, and educational workshops.

• Owned and operated a company that provided pre-employment screening and selection services. • Developed and implemented a strategic business development plan to increase profitability.• Analyzed market research data to guide sales efforts and developed and maintained a network of reliable business development advocates supporting a consistent and positive brand image within the marketplace.• Researched and implemented new consumer markets to target within the target market.

• Collaborated with senior executives, clients, and stakeholders to develop objectives and strategies for annual events/sponsorships. • Managed a team of event planners in the precise planning, leading, executing, and reporting of over 350 annual events and sponsorships in the US and Latin America.