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A business leader and consultant who solves complex business issues from strategy to execution and creates innovative business solutions utilizing data, trends, ideation and financial modeling. Moves easily between big picture thinking and managing relevant detail. Project management expertise in developing work scope, resources, budgets, timelines, issue resolution and deliverables. Known for identifying new products, sales channels and go-to-market strategies. Skills and capabilities include:• Project Management • Management Consulting• Product Development • Change Agent• Strategic Planning & Execution• Creative Problem Solving • Financial Planning• Revenue Generation• Creating Strategic Partnerships• Marketing & Sales• Coaching & Mentoring
Consumer Goods
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Product Development | Consultant | Project ManagementConsumer Goods 1996 - PresentCleveland, Ohio, United StatesI am a strategic business leader who drives business transformation by leading change, developing product and service innovations, and elevating performance by linking 'big picture' thinking to tangible results.I am currently seeking new opportunities in Northeast Ohio and can be contacted via LinkedIn.
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Director, Ecommerce Product | 2019 To 2020American Greetings 2019 - 2020Cleveland/Akron, Ohio AreaActed as an internal management consultant to partner with the business on strategic planning, financial analysis, process design, ideation facilitation, collaboration forums and product management tools based on benchmarking internal and external best practices.• Developed future state product strategy and process design to optimize conversion rates, increase profitability and drive efficiency in the e-commerce channel.o Developed 3-year product roadmaps for Amazon, Target and Walmart to improve revenue and manage expense.o Reviewed opportunity cost and operational expense for existing product portfolios by analyzing sales data, marketing spend, and sales conversion rates to identify and anticipate trending products.o Developed a multi-year product development plan, with timelines, project costs, consumer insight research and projected revenues in collaboration with Sales, Product Managers, Creative and Marketing.o Identified and outlined both incremental and disruptive market growth options, providing risk assessment and mitigation tactics for senior executives to broaden options for strategic decision making. -
Director, New Product IntroductionAmerican Greetings 2007 - 2019Cleveland, Ohio, United StatesLed business strategy, internal/external strategic partnerships, testing and analytics, financial planning, sales and distribution, and logistics to bring product innovations to market.• Launched 170 new products with 200+ patents to generate over $550M in incremental revenue. Led innovation strategy, product development and go-to-market strategies for corporate business units to drive sales and revenue. Worked with business leaders to:o Conceptualize: synthesize and align business requirements, perform market/consumer/product research, and lead ideation sessions to generate new product concepts or rebrand/revitalize existing products.o Create: collaborate with Creative, Product Developers, Sales and Operations on design and (or) content development. Managed development budgets, schedules, quality and strategic priorities. o Commercialize: develop the financials, pricing, sales channel, forecasting, supply chain, merchandising, marketing, and all implementation logistics to bring a new product to market. Post implementation, monitored replenishment, scrap, and profitability. • Developed corporate growth opportunities by expanding and refining American Greetings’ value beyond ‘social expressions’ retail goods to generate new revenue streams via innovative, breakthrough products and partnerships. Created new business models, revenue sharing frameworks, identified new customers and sales channels, generated production/financial projections and oversaw strategic partner negotiations from early discussions through signed contracts.• Created a new department, New Product Concepts, in partnership with the Vice President of Innovation -
Product ManagerAmerican Greetings 1996 - 2006Cleveland/Akron, Ohio AreaManaged product categories (Gift Wrap and Ornaments) including business strategy, product line management and profit and loss (P&L).• Grew the Ornament business from $35 to $70M within two years through reimagining archived assets into new products and opening up distribution in mass markets including new product lines for Walmart and Walgreens.• Led prospecting sales efforts, domestically and internationally, for assigned categories. -
Sales AnalystLife Fitness 1993 - 1996Greater Chicago AreaLed Sales & Forecasting Analytics
Debra Patterson Skills
Debra Patterson Education Details
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Marketing -
Chemistry
Frequently Asked Questions about Debra Patterson
What company does Debra Patterson work for?
Debra Patterson works for Consumer Goods
What is Debra Patterson's role at the current company?
Debra Patterson's current role is PRODUCT DEVELOPMENT | CONSULTANT | PROJECT MANAGEMENT.
What is Debra Patterson's email address?
Debra Patterson's email address is ro****@****ail.com
What is Debra Patterson's direct phone number?
Debra Patterson's direct phone number is +135240*****
What schools did Debra Patterson attend?
Debra Patterson attended Cleveland State University, Depauw University.
What are some of Debra Patterson's interests?
Debra Patterson has interest in Exercise, Home Improvement, Reading, Sports, Fishing, Home Decoration, Health, Cooking, Electronics, Outdoors.
What skills is Debra Patterson known for?
Debra Patterson has skills like Product Development.
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Debra Patterson
Financial Strategies | Capital Acccumulation | Investments | Life Insurance | Inspired By Life StoriesGreensboro--Winston-Salem--High Point Area5netzero.com, summitadvisorygrp.com, nlgroupmail.com, nlvmail.com, sumadv.com -
3aol.com, ustrust.com, ustrust.com
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Debra Patterson
Indianapolis, In
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