Debra Sciba Email & Phone Number

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Managed 6 offices in Western Michigan with 22 employees accountable for customer service, lobby sales, payment transactions, equipment, and training. * Consolidated two offices into one and oversaw remodel project to accommodate new staff, which resulted in significant reduction of overhead costs.* Revised and executed new cash handling policy that included additional security measures, which eliminated the possibility for miscalculations or theft. * Facilitated training for customer complaint process, which provided customer service reps with appropriate resources and accountability to manage issues, resulting in reduced issue escalation.* Developed, implemented and tracked sales incentives, which increased sales and motivation.

Accountable for system marketing, direct sales, and retention efforts for 37 cable systems serving over 194,000 customers in the West Michigan market.* Exceeded goals for budgeted revenue and net gain growth for 4 of the 5 years in this capacity.* Established media co-op program with Comcast that reduced media expenses by 60% while maintaining same level of advertising.* Forecasted and developed annual budget in directors absence and presented to management.

Managed all aspects of programming management and strategy to ensure bandwidth was maximized, contractual requirements were met and desired corporate and field goals were achieved, all while meeting or exceeding programming expense budget.* Achieved second highest pay-per-view purchase rates in the company, consistently holding 2 of the top 10 positions.* Conceptualized and implemented best practice for troubleshooting Pay-Per-View and On-Demand services, which recovered approximately 50% ($120K/year) of potential lost revenue due to receiver issues and maintenance. * Led channel launch initiatives for 128 systems in 5 states, resulting in enhanced programming and digital services.