Debra Shaffer, Mba Email & Phone Number

Remote

I like to make a difference. A life opportunity came to co-write and record a personal tribute “Blue Rose” song, which led to an online charity project for social awareness. This led to an annual charity “Blue Carpet Fashion Show” event to create funding for the NICU babies through Arnold Palmer Medical Center Foundation, and partnership of the Mrs. Maryland America organization. Today I continue this not-for-profit work from the side as a passion project – as the unique “Blue Rose Project” grows in stature and influence. • Increased revenue raised by 275% in 2014 for new partnership with Mercy Hospital, Baltimore, and Winnie Palmer Hospital for Women & Babies, Orlando NICUs. Established new collaboration with Porsche Club of America - Chesapeake Region to raise 15K revenue.• Gained publicity partnering with mainstream media writing article content, represented Blue Rose Project as media spokesperson, reaching 37M unique visitors per month with Examiner.com news, 46K weekly reach through Baltimore Sun Media Group, and 350K local audience through WAMD Radio. Project featured in 2014 national Porsche Club of America monthly "Panorama," magazine, and Mercy Hospital bi-annual "Spirit" magazine.• Engineered Blue Rose Ambassador program to partner with volunteers to raise awareness and generate funds for the charity through annual fashion show.• Secured sponsorships with fashion, photography, retail business, and volunteer organizations.

Mesa, Az

Engaged customers to enroll in higher education business and IT programs. I used a relationship-driven approach to meet customer needs which met annual 600K+ business development goals. • Exceeded national lift retention rate average by 15%, establishing strategies to promote conversions with a consistent 90% record. • Chosen to present New Student Orientations, and recognized by a key academic team for best student preparedness.Strategically mapped and partnered with each student on their college readiness. Positioned programs, coached through academic advising and admissions procedures, facilitated all communications during the enrollment process.

Gilbert, Arizona

Small businesses were in need of cash flow. Through engagement with the American Cash Flow Association, developed factoring and venture capital services, public relations, customer relationships, brand development and marketing strategy. Enriched brand through networking and strategic marketing initiatives.• Brokered $234 M venture capital loan for a start-up aerospace firm, and accounts receivable purchases for businesses in mining industry, resulting in increased capital for client business expansion.

Phoenix, Az

Upon arriving in Arizona, I assisted in group investment management for health and life insurance and 401Ks. Developed marketing strategy, quotes, product promotion and distribution to small and medium-sized companies with 250+ accounts. • Drove 15% increase in sales through custom marketing & communications collateral targeting each client’s specific needs and requirements. Penetrated growth for group insurance designing for interactive presentations to prospective and renewal clients. I successfully converted to an independent agent, and explored possibilities in the world of independent work for a period of time.

Daytona Beach, Florida Area

When I moved to a small Florida beach town, I delivered secondary level education and was charged by management to initiate elective curriculum development and instructional design. Successfully built a solid reputation for innovation, excellence and commitment to quality education. • Partnered with local businesses and media to provide hands-on learning labs via photography contests, mock press conferences, and local radio public service announcements to enhance public relations for the school. • Honored with the district” Blue Ribbon Award” for curriculum development.In addition, upon arriving in Arizona, worked under part-time contracts for a period of time in Mesa Public Schools, while launching start-up business venture.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Arts (B.A.), Communication, Journalism, Public Relations

Activities and Societies: Public Relations Society of America (PRSA), president of student chapter