Debra Mackey Email & Phone Number

Philadelphia, Pennsylvania, United States

Managed multiple, concurrent digital initiatives for pharmaceutical clients in a dynamic environment. • Served as main point of contact between Project Management and Development teams to initiate, implement, and resolve any technical issues on the project.• Collaborated with development teams and Quality Assurance analysts to maintain project workflows.• Collaborated with the appropriate teams to ensure the initial technical build kit was complete and accurate according to client’s requirements.• Initiated, assigned, and managed workflow tickets based on the development skillset best suited for the tasks. Managed prioritization of tasks. • Engaged directly with development team to ensure tasks are clear and concise.• Provided technical assistance when necessary to ensure successful results.• Reviewed and validated resolved tasks to ensure accuracy and compliance based on initial requirements.• Monitored timelines and review cycles to ensure the project stays on track and within budget.

Duluth, Ga

Managed the delivery of digital campaign initiatives for high-profile pharmaceutical client.• As part of an eclectic interdisciplinary team, demonstrated excellence in time management and communication to achieve project milestones and stay within budget.• Collaborated with development team to plan and manage tickets and sprints within JIRA.• Served as main point of contact between clients, digital agency partners, and internal working groups. • Maintained a strong partnership with the Strategic Engagement team to ensure client goals are met.• Managed multiple concurrent projects in a dynamic environment using JIRA, Microsoft Project and Workfront.• Ran daily development standup meetings as well as daily status and priority check-ins.

Atlanta, Ga

Played a key role in the implementation of new project management tool, enhancing companywide productivity. Managed the delivery of advertising campaigns for high-profile clients. Developed detailed project plans and manages progress and milestones to ensure timely achievement of revenue deliverables. Identified and managed project dependencies and critical paths. Negotiated timelines based on available resources. Coordinated with appropriate teams to determine scope and skill set required for project implementation. • Coordinated with product owners to acquire business requirements document in order to determine design and technical requirements for new products. Assisted in writing operational requirements for new product deliverables. • Created strategies and processes to enhance productivity and increase workflow efficiency between teams. • Managed resource assignments, negotiates priorities, and ensures smooth workflow transition between cross-functional teams.• Developed technical and design defect action logs and ensured resolution of all defects prior to launch and delivery.• Scheduled quality assurance and user acceptance testing product reviews.

Atlanta, Ga

Interfaced with business units to determine scope for enterprise site redesign project. Generated business requirements documentation in line with company standards and processes. • Determined and documented system and functional requirements to assist the development team in the implementation of the new content management system. • Interfaced with third-party vendors to determine design, template generation, and content creation for the new website. • Participated in user focus groups to determine usability effectiveness of the new designs. • Collaborated with the quality assurance team and provided functional documentation to assist them in their test plan implementation.

Led effort to combine 14 separate Home Improvement websites into one umbrella website to enhance productivity and efficiency. Designed training materials to educate publication teams.• Managed day-to-day workflow and direct management of online editorial web services team. Determined resource allocation for shared production responsibilities. Identified requirements and established standards and procedures to ensure successful and timely content deployment across all markets each month. • Coordinated with Home Improvement markets and independent distributors to gather requirements, determine scope, and assign internal and external resources to build and maintain site. • Facilitated monthly meetings with both Home Design and Home Improvement markets to discuss ideas for improving number of visits to sites, promoting special events, and providing advertisers with new concepts to promote services online. • Provided monthly website traffic dashboards to management and markets by utilizing Google Analytics, Web Trends, and Omniture. Worked with markets to evaluate strategies, encouraging user retention based on metrics. • Developed strategies and processes to enhance productivity among online teams, external vendors, and key client players for all markets.

Hired and structured new team of project managers overseeing information technology projects for CBS Sports, CBS News, and CBS Entertainment. Served as negotiator and decision maker to encourage best-practice decisions for quality assurance and project management teams under the core information technology umbrella. Developed project schedules, allocated resources, and provided status reports to upper management and stakeholders.

Hired, coached, and managed front-end web development team. Acquired the web design team and integrated the developers and designers, encouraging them to work collaboratively, thus creating a cohesive team. Acquired and restructured the quality assurance team to reenergize and position the team as valuable corporate asset. Led high-profile web projects, such as March Madness, World Series, Super Bowl, Olympics, NBA Playoffs, PGATour.com, and World Cup. Managed effort to research and implement company-wide project management solution for all projects in CBS’s suite of sites.

Pompano, Florida

Managed websites for sports stars Shaquille O’Neal, Pete Sampras, Monica Seles, Michael Jordan, Joe Namath, Keyshawn Johnson, Wayne Gretzky, and Tiger Woods. Liaised with sales to create processes for deployment of advertisements and sponsorships in entire suite of sites. Implemented techniques to manage increased demand for ads and marketing creative. Served as creative director for online advertisements, marketing initiatives, ecommerce, and site layout and design.