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Debra Strougo Email & Phone Number
Founder (Row House) | Founder's Co-pilot™ (Growth Services) | Advisor & Investor | Health & Wellness
at
Fitizens
1 work email found
@rowhousenyc.com
1 phone found area 646
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder (Row House) | Founder's Co-pilot™ (Growth Services) | Advisor & Investor | Health & Wellness
Location
Newport Beach, California, United States
Who is Debra Strougo? Overview
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Quick answer
Debra Strougo is listed as Founder (Row House) | Founder's Co-pilot™ (Growth Services) | Advisor & Investor | Health & Wellness at Fitizens, based in Newport Beach, California, United States. AeroLeads shows a work email signal at rowhousenyc.com, phone signal with area code 646, and a matched LinkedIn profile for Debra Strougo.
Debra Strougo previously worked as Founder's Co-pilot™ & Contract Services at Fitizens Holdings and Advisor, Interim Head of U.S. Growth at Your Reformer. Debra Strougo holds Bachelor Of Science, Management from Binghamton University School Of Management.
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Email format at Fitizens
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{first}@rowhousenyc.com
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Profile bio
About Debra Strougo
Debra is an accomplished Founder, now helping other Founders fulfill their dreams. As a Founder’s Co-pilot, she energetically help Founders and their teams with their strategic growth. Debra is very focused on strong brands with exceptional value proposition and differentiation. She often helps optimizes sales and marketing systems to optimize client acquisition and retention. She is highly focused on building strong communities with avid consumers, great product experiences, and a team culture that is efficient and aligned, all leading to strong brands with profitable growth. expand their customer base and product offering, tighten their client journey, overcome hurdles, or re-energize their teams so they can unlock their next stage of growth.Debra is primarily focused in the health & fitness industry, with a background in tourism, franchising, hospitality and digital publishing/aggregation. She brings an extremely rich network to all projects she works on and is considered a SME in the fitness and wellness space. She is the Founder of Row House, which she successfully exited to Xponential fitness and watched IPO in 2021. Debra sits on the National Health & Fitness Advisory Board (IHRSA) to help steer the fitness industry. She speaks frequently at key conferences and summits on various topics including wellness industry trends, client experience, team culture, entrepreneurship, franchising and partnerships. She particularly loves moderating panels - and is always eager to suggest topics and bring great speakers from her network!Outside of her passion for her career, Debra enjoys keeping up with her extremely active kids who especially love ocean adventures! She is a calendar ninja, a connector, and a purveyor of life :) ———More about Debra's Career: In 2014, Debra founded and served as the CEO of Row House. Under her guidance, Row House experienced 390% growth and a 1066 ranking on the INC.com 5000 list. Through a strategic partnership with Xponential Fitness, she scaled from one studio to 300 – all within six years. Hers was one of the first Xponential brands (NYSE: XPOF), paving the road for the other 8 XPO franchise systems - and leading to the 2021 IPO. Previously, she contributed 5 groundbreaking years at NYC’s Official Tourism Arm - one of her most fulfilling career experiences, working for NYC, arguably one of the best brands in the world developing $1M+ in sustainable annual revenue. Prior to that, she worked in digital media for a publishing giant launching their first paid subscription model.
Listed skills include Digital Marketing, Online Marketing, Marketing, Advertising, and 18 others.
Current workplace
Debra Strougo's current company
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27 roles · 27 years
Debra Strougo work experience
A career timeline built from the work history available for this profile.
Founder'S Co-Pilot™ & Contract Services
CurrentWhat is your Value Proposition? How are you differentiated? How is your client conversion and retention? I Help Founders, Investors, and key leadership unlock their business' potential. My team takes a client-centric approach towards business development, focusing on revenue-generating marketing, sales, partnership, and communications initiatives to.
2001 - Present
~25 yrs 5 mos
Advisor, Interim Head Of U.S. Growth
CurrentHelping Australia's #1 Pilates Reformer Brand launch D-to-C and Commercial Business in the United States.
2024 - Present
~2 yrs 5 mos
Founder (Acquired)
Current
Mar 2014 - Present
Multi-Studio Owner (Acquired)
I owned and operated corporate stores that I then flipped into franchises once we franchised the Row House concept with Xponential.
2014 - 2022
~8 yrs
Founding Ceo (Acquired)
From a simple idea on a napkin, to a successful footprint on studios, I created all aspects of this brand and business. I steered Row House from a self-funded start-up into a franchise business in 2018 and worked with the Xponential Corporate team to develop the franchise systems. This brand was created based on a hole in the marketplace.
2014 - 2018
~4 yrs
Advisor
Current
Mar 2023 - Present
Founder’S Co-Pilot
Helped Founder and President create and optimize systems ahead of Jennifer Aniston launch. With this being an omni-channel business, I worked closely with the brick and mortar side of the business on Franchise Systems, Communication efforts, Accountability and Scale. I also worked closely with brand team on value proposition, points of differentiation.
Mar 2023 - Nov 2023
Founder'S Co-Pilot
Current- Helping Maximize revenue growth with team by strengthening value proposition throughout entire client lifecycle. (Marketing, Sales, Ops, Communications, Product).- Helping strengthen the franchise system through training, systems, and more.
Apr 2024 - Present
Advisor
Current
Mar 2024 - Present
Contract Executive
Helped MealPal Founders enter the fitness market with a 2024 “Healthy Meals” initiative.
Dec 2023 - Feb 2024
Advisor
2022 - 2024
~2 yrs
Founder'S Co-Pilot
Helped Founders market-sense to identify next stage of growth. After much success in the B to C market, worked with them to on B to B Market Entry, Sales Presentations, B to B Introductions, and helped them secure their next round of funding.
Feb 2022 - Oct 2022
Principal
Levitate Group is a consulting, advisory, and investment firm focused on the fitness and wellness sector.
2022 - 2024
~2 yrs
Founder, Row House (Acquired, Nyse: Xpof)
Row House was acquired by Xponential, and went to IPO (NYSE:XPOF). As the 3rd of 10 brands into XPO, we helped set up all the franchise systems, created sales tools, trained the network and helped hire the corporate team while steering the brand’s growth within XPOs infrastructure. Row House has a digital offering as well as a studio offering. There are.
2017 - 2024
~7 yrs
Interim Cmo, Row House
Feb 2020 - Dec 2020
Fractional Executive
Mission-based athleisure line by a founding designer of LuluLemon. Helped with Business Development, Partnerships & Fundraising.
Mar 2023 - Nov 2023
Advisor (Acquired 2024)
Speede Fitness
Market Entry & Speaking Roles
2022 - 2023
~1 yr
2022 - 2023
~1 yr
2022 - 2023
~1 yr
Advisor
2021 - 2023
~2 yrs
Executive – Business Development (Nyc Tourism & Marketing Office)
As the Official Tourism Group and Marketing Arm of NYC, we rebranded NYC under Mayor Michael Bloomberg and had record growth of our tourism numbers. We increased tourism budget by aggregating city assets, and arranging them into sellable programs; creating innovative partnerships with big brands. In addition to selling these programs, I also worked across.
2008 - 2014
~6 yrs
Group Fitness Instructor
2003 - 2011
~8 yrs
Digital Publishing/Advertising Sales, Licensing & Content Aggregation
Responsible for ad sales and marketing on websites (dilbert.com, comics.com, snoopy.com) with a focus on developing ad revenue for key stakeholders as well as protecting the interests of each brand. Increased monthly ad revenue 300%. Analytics focused role, working directly with over 100 artists to help them enhance performance. Reported back internally on.
2001 - 2007
~6 yrs
Fitness Instructor
2002 - 2006
~4 yrs
Associate
Helped the venture capital group of the EW Scripps company source and research deals.
2001 - 2005
~4 yrs
Ecommerce Business Analyst
Presspoint, Inc.
Business development efforts for disruptive online newspaper content aggregator with Series C Funding. Start-up experience with top-notch executive team from NY Times Company.
1999 - 2001
~2 yrs
5 education records
Debra Strougo education
Bachelor Of Science, Management
Binghamton University School Of Management
Certificate Of Entrepreneurship
Goldman Sachs 10Ksb
Integrated Marketing Certificate
New York University
Education record
Bronx High School Of Science
Study Abroad, Study Abroad
University Of Southern Queensland
FAQ
Frequently asked questions about Debra Strougo
Quick answers generated from the profile data available on this page.
What company does Debra Strougo work for?
Debra Strougo works for Fitizens.
What is Debra Strougo's role at Fitizens?
Debra Strougo is listed as Founder (Row House) | Founder's Co-pilot™ (Growth Services) | Advisor & Investor | Health & Wellness at Fitizens.
What is Debra Strougo's email address?
AeroLeads has found 1 work email signal at @rowhousenyc.com for Debra Strougo at Fitizens.
What is Debra Strougo's phone number?
AeroLeads has found 1 phone signal(s) with area code 646 for Debra Strougo at Fitizens.
Where is Debra Strougo based?
Debra Strougo is based in Newport Beach, California, United States while working with Fitizens.
What companies has Debra Strougo worked for?
Debra Strougo has worked for Fitizens, Fitizens Holdings, Your Reformer, Row House, and Pvolve.
How can I contact Debra Strougo?
You can use AeroLeads to view verified contact signals for Debra Strougo at Fitizens, including work email, phone, and LinkedIn data when available.
What schools did Debra Strougo attend?
Debra Strougo holds Bachelor Of Science, Management from Binghamton University School Of Management.
What skills is Debra Strougo known for?
Debra Strougo is listed with skills including Digital Marketing, Online Marketing, Marketing, Advertising, Integrated Marketing, Start Ups, Public Relations, and Brand Development.
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