• Lead the vision and strategy for the US Omnichannel DTC business for Cubavera, one of the portfolio brands owned by Perry Ellis International. • Report directly to Executive Vice President of DTC, ensuring alignment of business strategies with executive goals.• Accountable for omni sales, assortment planning, and pricing strategies, growing revenue over 3x in 3 years.• Develop innovative strategies to enhance customer experience across physical and digital channels, ensuring cohesive and impactful brand representation.• Manage financial objectives and inventory, achieving a 390 basis-point improvement in gross margin through effective pricing and markdown strategies.• Leverage business insights and sales data to optimize performance, enhancing inventory turnover and profitability.• Present actionable reports on KPIs, guiding strategic decisions with clarity and precision.• Manage inventory levels by SKU/store, aligning with sales, marketing, and promotional strategies to maximize revenue.• Collaborate cross-functionally with design and merchandising teams to align product assortments with market needs, driving sales and customer satisfaction. • Hire, develop and mentor a high-performing team, preparing them for expanded roles and responsibilities in a dynamic environment.• As brand manager, successfully realigned the brand and positioned it for future growth, while maintaining its DNA.