Debra Walters Email & Phone Number

Edmonton, Alberta, Ca

Passion for both creative content development and researching performance analytics to align executive goals and consistently communicate messaging across all channels in promoting marketing opportunities to expand branded market share positioning.– Website: Increase traffic via optimizing text and graphics with Google Ad keywords. Implement plan to regularly update content using WordPress and E-commerce plugins. Manage programmers to redesign/relaunch sites to regain market share.– Social Media: Create highly-targeted lookalike ad campaigns to build audience and drive website traffic. For a local business, within the first month of kickoff, Facebook and Instagram posts re-energized revenue by 68%. – Email: Develop Constant Contact/MailChimp content for mobile and desktop; testing delivery methods to achieve a 62% open and 36% click through rate.– Direct Mail: Collaborate with creative resources to provide direction for content/design to test and roll out winning-product marketing campaigns that drive email and social media. – Media: Write and distribute news releases and articles, working closely with local and national reporters to assure relevant published coverage.– Collaborate with clients including visionary entrepreneurs in architectural/engineering/construction, lifestyle, legal, restaurant, and software industries.

San Diego, Ca, Us

Aligned Company Values by Identifying Firm's Sustainable Practices– Strategized with executives to write and develop copy for firm’s sustainable design and energy-efficient methodology. – Interviewed subject matter experts to optimize consistent messaging and design of content to gain competitive advantage (www.rntarchitects.com, email, print advertising, business outreach, proposals).– Led team discussions about lessons learned and ideas to improve next effort performance.

Us

Strategic Marketing Planning Efforts – Directly held accountable for annual marketing planning and budgeting activities to generate $46M in annual revenue, presenting monthly status and statistical campaign analysis (including customer lifetime value) of assigned business unit performance to executives. – Fueled revenue for Good Sam Club (private label Lloyd’s of London) product more than 30% by focusing on maximizing consistent messaging of brand identity across multiple channels (website, email, direct mail, print advertising, telemarketing, trade shows/events, Camping World retail stores).– Kept inside and retail sales teams informed and involved in marketing campaign and performance results.– Launched www.goodsamroadside.com and conducted focus groups and consumer surveys to analyze feedback and direction for new promotions.

Redlands, Ca, Us

Launch and Rollout of Messaging for New Products– Prepared marketing plan to integrate multi-channel announcements (online/print/trade shows) for brochures, news articles, media releases, www.esri.com/arcgisserver, direct mail, white papers, videos, email, and advertising campaigns.– Represented firm at industry events, trade shows, and meetings with key clients, contacts and partners. – Authored and worked with national media to assure coverage of relevant news releases as well as a regular contributing writer for industry publications.

Master Of Arts (Studied), English

Bachelor Of Science, Journalism

Master Of Arts (Studied), Mass Communications