Deborah Renteria Email & Phone Number

Newark, New Jersey, United States

Los Angeles Metropolitan Area

All things social strategy, creative strategy, audience engagement, and a dash of PR

A network for la gente doing the work.As the co-founder of LNL (La Nueva Link), I have established a robust network of over 1000+ Latinx creative professionals across various cultural spheres and industries. Our mission is to connect and mobilize the next generation of Latinx leaders.I am responsible for conceptualizing and producing engaging digital.

Los Angeles Metropolitan Area

I co-led the strategy and set measurable goals to prioritize under-represented identities in creative and lead film roles. As a multicultural and inclusion expert, I supported senior and junior executives on a team overseeing a 50+ title film slate in various stages of development. I created and managed tools like a diverse content review board to assess.

New York, United States

Was promoted to Director, and was responsible for leading HBO and HBO Max brand initiatives and driving audience engagement. Focused on executing strategic marketing campaigns and activations that amplified the brand’s presence and relevance among diverse audiences, including Black, Latinx, Asian, and LGBTQ+ communities. I led cross-functional teams and.

Greater New York City Area

Returning to HBO as a Manager I utilized my project management skills and expertise in multicultural-focused brand campaigns to establish and nurture partnerships with diverse communities, driving audience engagement and fostering broader impact. By developing inclusive brand strategies, executing media campaigns, leading influencer partnerships, and.

Greater Los Angeles Area

At Facebook I leveraged industry and cultural knowledge to establish strong client relationships and provided guidance on creative mobile best practices and consumer trends for digital advertising campaigns. I utilized multicultural audience insights to develop and execute impactful brand experiences on social platforms.I spearheaded research on trailer.

Greater New York City Area

I played a significant role co-leading the strategy of targeted consumer promotional campaigns for HBO. My focus was on driving awareness among multicultural audiences, including Black, Latinx, Asian American, and LGBTQ communities, for key titles. I successfully managed agencies in developing activations to engage and captivate these.

Greater New York City Area

Create marketing campaigns that build awareness within diverse audiences by going beyond reaching them to touching communities in order to create organic and meaningful impressions.

Greater New York City Area

In my first role at HBO, I supported the planning and execution of the international marketing promotion for the global phenom, Game of Thrones: The Exhibition across multiple markets. This involved coordinating with external agencies, ensuring seamless communication through asset delivery and timelines. I reviewed and managed the traffic of production.

• Responsible for managing and executing all sports sponsorships for key clients. Sports franchises included San Francisco 49er's, Raiders, Giants, A's, Warriors, Sacramento Kings and San Jose sharks.
• Recruit, hire and manage all professional Brand Ambassadors to adequately represent our clients at promotional activations in multiple markets.
• Co-producer of festivals like Dia de Los muertos and Carne Asada Festival. Both events have an attendance of 25,000 +
• Manage all clients added value deliverables. Work closely with media partners to insure partnership execution and correct client messaging
• Handling tasks critical to clients experiential marketing efforts such as maintaing promotional inventory valued at $100,000+, arranging conference calls with upper management on both agency and client side.

I assist the account manager in daily tasks as well as provide Administrative and office support.