Deb Rolfes Email and Phone Number
Deb Rolfes's Location
Solon, Iowa, United States, United States
Deb Rolfes's Contact Details
Deb Rolfes work email
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Deb Rolfes personal email
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Deb Rolfes phone numbers
About Deb Rolfes
Full-stack marketer with 20+ years of strategic go-to-market experience. Extensive expertise in engaging B2B and B2C audiences technology start-ups, consumer packaged goods and Edtech industries. Proven track record of driving results through goal-oriented project management and fostering collaborative relationships with team members, agencies, influencers and customers. Skilled in leveraging data-driven insights to optimize marketing strategies and deliver measurable outcomes.My Top 5 Strengths from Strengths Finder 2.0 by Tom Rath:1. Command —I have presence. I can take control of a situation and make decisions.2. Positivity — My enthusiasm is contagious. I am upbeat and can get others excited about what they are going to do.3. Activator— I can make things happen by turning thoughts into action.4. Arranger — I can organize, but have a flexibility that complements this skill. I like to figure out how all the pieces and resources can be arranged for maximum productivity.5. Woo—I love the challenge of meeting new people and winning them over. I derive satisfaction from breaking the ice and making a connection with another person.
Deb Rolfes's Current Company Details
Deb Rolfes Work Experience Details
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Product Marketing ManagerHuron | Studer Education Apr 2023 - PresentPensacola, Fl, UsAs the PMM, I own positioning, messaging, customer development and the overall go-to-market strategy for product portfolio. With close collaboration with Product, Sales and the rest of marketing team, I get to develop compelling messaging maps to support our go-to-market teams.
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Marketing DirectorMobiledemand Feb 2022 - Feb 2022Hiawatha, Ia, UsMobileDemand provides a broad line of rugged tablets, cases and technologies to help frontline workers achieve more in the most rugged conditions. As the Marketing Director I lead all the marketing initiatives from marketing strategy to creating demand for electronic efficiency to sales enablement, marketing communications and events. I serve my internal and external customers with marketing expertise, respect and kindness for all of us to be successful. -
Senior Marketing ManagerAscend Learning Oct 2021 - Feb 2022Burlington, Ma, Us -
B2B Marketing ManagerAscend Learning Jan 2021 - Feb 2022Burlington, Ma, UsResponsible for ClickSafety’s B2B Marketing strategy.Build and drive marketing strategy and initiatives to deliver leads, sales and customer retention.Own and track ROI for all marketing initiatives to leverage data insights and drive automation to increase opportunities.Champion integrated marketing campaigns with events and conferences.
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Director, Content MarketingAct Jan 2019 - Jul 2020Remote, Us• Manage the Content Marketing team to preform audience building (Students & Parents, Educators grades 9-12 and PSE) by repurposing ACT’s research and marketing assets into easy-to-comprehend messages.• Led the largest public announcement in ACT history:• Significant leadership role on the highest profile organizational initiative, reporting project status to CEO and executive leadership team• Garnered 450 news articles, with extensive coverage in tier one national media, education press, local media and parent/teen focused outlets, calculated at an ad equivalent value of $4.8 million, and generating 292,000 social media impressions• Persisted through multiple leadership changes during the rollout’s critical phases of market priming and announcement while facing tight deadlines. Stepped up during the leadership void to present updates about the project at the CCO Summit and to the CEO management team• Led the project strategy development with a cross-functional team composed of representatives from the Product Group, Product Management, Market Research, Public Affairs, Policy, Sales (Domestic & International), Public Relations and Social Media• Content Marketing Drives Results: 27.8% of students who interact with Content Marketing register for the ACT test vs 8%• Guided an optimization strategy resulting in 15.73% increase in cart value for users who interacted with an eBook, webinar, infographic, video, and/or customer story. Users who interacted with a content marketing asset during the same website session as their purchase spent 44.18% more at checkout.• Selected and graduated from the Women Lead Change Corridor Women Connect 2019 Elevate Leadership Program. -
Senior Marketing Manager, Content MarketingAct Aug 2016 - Jan 2019Remote, Us• Stood up the first content marketing team in support of new go-to-market strategy. Built B2B and B2C audiences supporting $300M revenue target per year. Drove market demand with 27.8% more conversions after at least one touch with a Content Marketing piece. • Hired, trained and developed new team members to become Content Marketing subject matter experts. Certified the team with Hubspot’s Content Marketing certification.• Directed the launch of monthly newsletters for all audiences. Drove easy-to-consume assets: customer stories, eBooks, infographics, motion graphic videos. Year two results: clicks up 128% led to increased demand and contributed to 25% sales increase.• Championed multi-channel marketing: event attendees plus webinar participation increased newsletter opens rates by 35%, CTO by 18.2%. Annual workshop attendance plus nurturing campaign drove $5M in sales per year, 80% coming from annual renewals.• Piloted webinar as part of product launch campaign. Generated new demand of $449,000 in sales pipeline!
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Senior Product Marketer (Brand Strategist)Act Sep 2015 - Aug 2016Remote, Us•Develop and implement multichannel marketing and communication strategies and programs to increase awareness and sales acquisitions for ACT International products, ACT Engage and ACT QualityCore.• Piloted geotargeting ad strategies to gain 100% sales penetration in South Korea, Vietnam, Hong Kong, plus targeted locations in Canada.
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Assistant Brand ManagerLil' Drug Store Products May 2010 - Jun 2015Cedar Rapids, Iowa, UsA great experience making a difference in the lives of many women who suffered from feminine health issues.• Created and executed strategic marketing plans and budgets based on Nielsen POS, Consumer Panel Data and Brand A&U data to accurately predict sales volume. Identified most effective go-to-market strategies with the key times to execute campaigns to gain optimal customer acquisition and retention of all customer targets. • Website visits up 92% and organic visits up 21% after new website launch. Led the agency program from creative brief, design, content creation to launch. • Piloted new social media strategies with digital engagement agency. Facebook ad performed 80% better than similar ones. Launched a content marketing campaign, F.A.B. Newsletter/Blog. First email newsletter drove a 75% increase in traffic to website over prior year. • Led the Customer Reviews program. Integrated customer reviews from major retailers to each brand website. • Developed advanced dashboards for monthly report outs on each brand’s performance combining the latest Nielsen POS data, marketing campaigns and KPIs for easy analysis and recommendations for program changes.• Collaborated with cross-functional teams (marketing, operations, regulatory) to generate key marketing claims from concept testing to approval. Managed six feminine hygiene/probiotic supplement brands with 10+ years history. Expanded category leader position at major drug and discount stores.• Sales and Marketing Analysis• Recommend and implement Brand Strategies• Budgets Planning• In-store, online Promotions and Materials• Medical outreach strategies -
Product Marketing Manager – Saas (Market Strategy Manager)Geonetric Jan 2009 - Jan 2010Cedar Rapids, Iowa, Us• Honed Market Problem Analysis–Analyze evidence to assess if problem was urgent, pervasive, strategic and if the market was willing to pay to solve the problem.• Instituted competitive analysis process to highlight competitive advantages and identify opportunity gaps for product development plans. Established first Win/Loss program to impact go-to-market strategy.• Facilitated SWOT analysis with cross-functional executive, marketing, sales and product teams. Led to new product development for new online portal for personal health records.• Developed decision-maker and influencer buyer personas for strategic customer acquisition. • • Collaborated with marketing to hone content and campaigns to reduce the sales timeline by 19.6%. -
Product Marketing Manager (Market Development Strategist) – SaasGeonetric Jun 2007 - Jan 2009Cedar Rapids, Iowa, Us• Increased brand awareness through partnerships with influential agencies, generated new sales qualified leads. • Reduced product development costs by partnering with third-party software (email and e-commerce platforms). • Defined annual events plan. Set benchmarks to evaluate events, managed budget to costs to identify ROI.• Grant research and writing: Applied and secured grant funding totally nearly $100,000
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Managing DirectorElectronic Systems Professional Alliance Nov 2006 - Jun 2007Us• Launched new trade association to certify entry-level electronic systems technicians. Set the strategic direction, budget, marketing plan and led the creative efforts of all the brand assets (logo, value proposition, collateral, exhibit booth, web site). • Planned and implemented policies and objectives of new alliance in accordance with charter• Performed strategic go-to-market planning: developed the marketing and product plans• Prepared million dollar budget to allocate funds, control costs and maintain operations• Created business models and license agreements• Developed an affiliate program within first two months to establish market credibility• Established ESPA product suite: pre-test assessment, education classes and certification exam• Evaluated and negotiated contracts with all third party vendor relationships -
Business Development ManagerDecisionmark 1996 - 2006• Drove strategic market launch of new electronic program guide product line. Achieved 98% market penetration.• Developed go-to-market program for a new business model offering an XML data service.• Established strategic agreements with Samsung, LG, Mitsubishi, Philips, Panasonic and Thomson for greater visibility and relevance in the CE industry.• Partnered with industry trade associations: Consumer Electronics Association, Advanced Television Systems Committee, National Association of Broadcasters, Intel’s PC DTV Promoter’s Group. • Developed cross-promotional opportunities at events: CES and NAB with Intel, Microsoft, Hewlett Packard, Triveni Digital, Texas Instruments, Hauppauge Computer Works. • Launched and established new business stream: TitanTV Partner Program, 98% market penetration• Employee of the Year, 2001
Deb Rolfes Skills
Strategy
Marketing Strategy
Competitive Analysis
Leadership
Marketing
Management
Market Research
Strategic Planning
Strategic Partnerships
Business Development
New Business Development
Product Management
Budgets
Business Strategy
Analysis
Cross Functional Team Leadership
Product Development
Organization
Budgeting
Social Media
Project Management
Deb Rolfes Education Details
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Iowa State University - Ivy College Of BusinessGeneral
Frequently Asked Questions about Deb Rolfes
What company does Deb Rolfes work for?
Deb Rolfes works for Huron | Studer Education
What is Deb Rolfes's role at the current company?
Deb Rolfes's current role is Marketing champion for the customer..
What is Deb Rolfes's email address?
Deb Rolfes's email address is de****@****fes.com
What is Deb Rolfes's direct phone number?
Deb Rolfes's direct phone number is +131939*****
What schools did Deb Rolfes attend?
Deb Rolfes attended Iowa State University - Ivy College Of Business.
What skills is Deb Rolfes known for?
Deb Rolfes has skills like Strategy, Marketing Strategy, Competitive Analysis, Leadership, Marketing, Management, Market Research, Strategic Planning, Strategic Partnerships, Business Development, New Business Development, Product Management.
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