Deborah Salmi Email & Phone Number

Gainesville, Fl, Us

I specialize in creating engaging educational content that boosts learner engagement and increases asset usage. With experience designing and delivering over 25 monthly presentations aligned with state initiatives, I can help your organization meet its training and communication goals efficiently.I lead the development of library collections and select resources that align with curriculum standards and the specific needs of your audience. I’m skilled at designing job aids, performance support documents, and optimizing workflows to improve productivity.From managing budgets to allocating resources for acquisitions and marketing, I ensure effective use of funds to drive results. I also excel at training and mentoring teams, implementing systems for tracking data, and continuously improving services through the latest instructional technologies and best practices.

Working as a partner in a boutique agency, I am a digital marketer specializing in web and content/social strategy, SEO, and data analysis for various clients. Professional experience leading editorial teams, managing social channels, developing content, and online paid advertising to deliver organic results, evergreen and campaign content to customers in need. - Content Strategist- Web Content Management- SEO, SEM- Digital Marketing Campaigns- Reporting, Analytics, and Testing- Competitor Analysis- Campaign Management- Marketing Automation- Writing, Editing, Optimizing

Flagstaff, Arizona, United States

Acting Senior Content Manager and Digital Marketing Manager. Creates content and social media playbooks, editorial, and promotional calendars for multi-channel marketing. Uses technical and on-page SEO to significantly increase inbound traffic. Continually updating branding and messaging for specific audiences. Develops, executes, and tracks data-driven creative, actionable content marketing strategies, paid promotional campaigns, and analyzes metrics.

Working with a major client within the travel and hospitality industry, I built a marketing, content and social strategy, conducted marketing research, and managed campaigns. Developed and managed online communities and travel blog.

New York, New York, United States

Florida

Responsible for marketing content and media buying for Yellowfin Bi. Supported Yellowfin’s content needs, including multi-channel campaigns, product launch, and analyst relations. Developed an editorial calendar for regular content and thought leadership, and collaborated with content creators, vendors, and sales to distribute on blog, press page, and social channels.

United States

Established Avast’s global blog and social media presence and managed a seven-member professional team with multiple channels, audiences, and languages. Lead development and execution of global content while working closely with PR and both consumer marketing and B2B marketing teams. Drove community member acquisition and increased engagement, reach, and distribution of owned, earned, and paid content.Developed and executed editorial strategy and campaigns across blog and social media channels, including YouTube, Facebook, Twitter, and LinkedIn. Launched digital marketing campaigns, including online games, competitions with user generated content, and virtual events.

Helsinki, Finland

Managed corporate marketing and communications, partnerships, community relations, and a 3-member team for an internet startup company.

Helsinki, Finland

Concept, copy, and content development for clients like Suunto, Finnair, and Nokia.

Shanghai City, China

Cultural training targeted to high level executives and their families relocating from the USA or Europe to China.

Shanghai City, China

Vice president of communications. Promoted organization and events through content on the web and via a printed monthly magazine, "The Spirit." Editor-in-chief.

Helsinki, Finland

Event planning, social networking

Mlis, Information Sciences

Activities and Societies: Beta Phi Mu Honor Society

Ba, Education

Activities and Societies: Garnet Key Honor Society