• Worked closely with clients/brands’ respective marketing department to review market trends and targeted demographic data for business planning• Successfully linked product placements to sales (sell-outs) • Increased measurable client/brand exposure with strategic global communication plans• Developed crisis communication plans; worked with C-Suite executives, legal and HR teams to follow through tactics• Developed and executed marketing/public relations plans with objectives,… Show more • Worked closely with clients/brands’ respective marketing department to review market trends and targeted demographic data for business planning• Successfully linked product placements to sales (sell-outs) • Increased measurable client/brand exposure with strategic global communication plans• Developed crisis communication plans; worked with C-Suite executives, legal and HR teams to follow through tactics• Developed and executed marketing/public relations plans with objectives, tactics and timelines• Developed brand voice, copy• Worked closely with regional sales teams and directors to produce supporting materials (e.g. brochures, videos, presentations, etc.)• Negotiated with clients and worked closely with the agency’s managing director to secure contracts• Oversaw and administered clients’ campaign budgets• Managed the agency’s client workload and internal team• Drafted, finalized and pitched press releases • Produced and distributed e-newsletters and internal memos • Created and compiled comprehensive reports that demonstrated clients’ ROI Show less

• Developed marketing briefs for executive meetings• Compiled PR coverage reports • Drafted and proofed product copy, media alerts and press releases• Conducted audience and media research pertaining to campaign launches• Worked with the marketing team to update the go-to-market calendar (GTM) with workback deadlines • Curated, reviewed and administered media kits