Deborah Scott Email & Phone Number

Cheltenham, Gb

Bristol, England, United Kingdom

*Main Responsibilities*- Innovation and product development I was responsible for turning an MVP concept into a fully-fledged ResTec product. I innovated a basic tracking survey into an automated service that featured differing levels of cost and depth, so clients of all budgets could access the right insight solution. I created a large benchmarking database to contextualise results at the sector level. I upskilled the team to provide dashboards and real-time tracking. I introduced data storytelling concepts to ensure insights provided to clients were engaging and novel, as well as accurate and useful. -Leadership I was responsible for the recruitment and training of the team, as well as setting the vision and strategy for the business area. I was a member of SLT and created business cases for my department. - Commercial supportI supported the sales team with business insight and market trends. I set up channels for customer-facing teams to self-serve with information or contact the insight team to get the answers they needed for pitches and prospecting. I set up email campaigns and marketing automation through Hubspot. I produced content in blogs and reports. - Data Governance & QualityI led on data privacy and governance as a DPO working with the main Whistl DPO to protect the personal identity and security of survey participants whilst also enabling business growth. I greatly improved survey response data quality by introducing standardisation, auditing questions and reducing bias.*Major Highlights*- Developing the team and the quality of our research output to the point it won an award!- Coaching junior graduates to become MRS-qualified researchers and senior analysts- Achieving high survey participation from engaged recipients - survey quality at +90% - better than most commercial panels- Getting repeat business from major FMCG brands- Becoming MRS certified and receiving glowing feedback from research fellows at my peer-review

Cheltenham

Improving client marketing and donation performance through campaign analysis, marketing mix and econometric modelling. Developing Cello Signal solution portfolio to ensure we're an agency where data & digital transform marketing strategy. Main Highlights: - Delivered a huge data transformation blue-print project for a major national charity which outlined the build of their Single Customer View and move towards greater insight maturity- Ran analysis and delivered findings that increased LTV by 17% for a regional charity through identifying high churn segments and areas that might accept nudge donation increases- Hitting project deadlines despite conflicting priorities, high workload and client delays- Nominated for the Rising Star programme by management and received bespoke training with other rising stars across the agency network.

Independent freelance marketing and research services. Specialist in youth market, recruitment, social media and digital marketing. Main highlights:-Winning the bid to deliver a huge annual survey for the Student Room - the biggest participation and database they had received. -Invited to speak at Crunch Digital and Youth Marketing Summits-Delivering insight into maturity and consolidation project for ABRSM

Aylesbury

Marketing and Insight Manager for an IT and Business consultancy offering independent advice & services for CRM implementation, digital transformation and marketing automation. SeeLogic implement all leading CRM systems and are developing specific solutions for verticals such as education. They are also a growing SME with plenty of heart. The enthusiasm for AI and digital transformation at SeeLogic is infectious. Me? Well I am getting plenty of hands on experience with new aspects of marketing delivery in different verticals for a huge range of apps and software. Can now add WordPress, SEO and Power BI to my arsenal as well as Sage, Salesforce, Infor and Microsoft Dynamics. I am also feeding into an education-specific solution at a great time to be in the tech world. Naturally flying the flag at SeeLogic for the power of insight in unlocking more value for customers and the business alike. Main highlights:- Won new business for product selection tool for Enterprise brands- Developed next level problem-solving skills - learnt PHP to fix a hacked website! - Became a competent user of CRM & marketing automation technology

Cheltenham, England, United Kingdom

I recruited and developed a brand new team responsible for audience insight, management information and sector analysis for UCAS Media teams across commercial, education and residential clients. Main Highlights: - Enhancing the annual Student Life Survey and findings- Implementing Tableau and data storytelling techniques to bring data to life- Presenting to a 250+ audience at Marketing week Live- Developing Snappshot - student MR tool

Cheltenham

Responsible for heading up a team of account managers who specialise in providing marketing services for universities, colleges and other education providers.

Cheltenham

Managing a team of product sales specialists

Cheltenham

Responsible for selling print advertising and the pagination of artwork

Cheltenham

Responsible for coordinating client campaigns from print to digital.

Bsc, Pyschology

Activities and Societies: para-psychological society member

Education record