I work with designers, curators, contractors, architects, and direct end users to find creative solutions and realise their project vision across art and culture, from brand identity and digital campaigns to narrative environments and wayfinding.A strong creative and strategic thinker, I always aim to establish a clear understanding of client values and ambitions by involving them in the design process from the outset, and believe a holistic, coherent approach ensures unique results - successfully helping clients increase the power of their branded environments.Get in touch if I can help you and your company reveal the full impact of your brand.

I led major projects across four national sports venues and half of the Premier League, as well as significant developments for education, residential, and urban mixed use including: Club Wembley: member experience upgrades for several new hospitality offers, entrance and concourse environments, artwork, experiential graphics, and menu designNo.1 Court, Wimbledon: environmental improvements including wayfinding and hospitality Southampton FC: new catering offer creation, environmental graphics, and user experience England Rugby: environmental design and brand application for multiple player facilitiesTwickenham Stadium: brand application across wayfinding and environmental graphics for West Stand and Executive BoxesBrighton & Hove Albion FC: new club crest, brand identity guidelines, merchandise templates, and brand applicationAmerican Express Community Stadium: logo symbols, and external and internal wayfindingLiverpool FC: experiential design and wayfinding for Anfield Main Stand concourses and hospitalityAXA Training Centre: experiential design and campus wayfinding for Liverpool FCChelsea FC: new hospitality environment and signage for Westview at Stamford BridgeLeicester City FC: new commissioned font and artwork, wayfinding, and building signage for new 185-acre Training CentreSouth Essex College: education environment design, signage, and wayfinding at Southend and Thurrock campusesNewlon Group: workplace design, residential brand identity, and wayfinding across multiple sitesVistry Partnership: wayfinding across several mixed use developmentsGuys and St.Thomas’ Hospital Trust: pilot wayfinding scheme for roll out The NEC Food: new brand identity and hospitality designExCeL London: wayfinding strategy for 100-acre campus, indoor venues, and parking facilitiesI also managed all marketing output for the practice from art direction and copywriting to creating printed publications and leading digital email and social media campaigns.

In my current role for the multi discipined design agency KSS I run multiple client projects and manage in-house marketing design. Since joining I have helped the practice grow both in terms of their own brand positioning and their graphic and branding services to clients including brand identity, name creation, environmental graphics and wayfinding.

Lead designer for a variety of client projects from sports to education, workplace and hospitality.

Working within the Brands and Integrated Marketing division I worked on a variety of projects for clients including; Accenture Technology Solutions, Bloomberg, Equitable Life, Sabic, Shell Renewables, Thames Water.

During and after university I worked within the Corporate Identity, 3D and Brand Experience teams.