Debbie Soon

Debbie Soon Email and Phone Number

Head of Marketing @ Privy
United States
Debbie Soon's Location
United States, United States
About Debbie Soon

I proudly call Singapore home, but now live in the US after a Covid-inspired move to start my life's next chapter.I am passionate about investing in and building consumer businesses that leverage emerging technologies like blockchain and generative AI to allow us to collaborate, connect, and engage in new ways. As the author of Digital Mavericks: A Guide to Web3, NFTs, and Becoming the Main Character of the Next Internet Revolution (Wiley, Feb 2025), I also take great interest in how the new Internet is empowering creators while reshaping traditional industries.Today, I’m co-founder and Chief Growth Officer of HUG, a social marketplace where next-generation creators showcase and sell their work both onchain and offchain. With 30,000+ users across 170+ countries, our mission is to help creators become successful entrepreneurs through innovative technology and accessible education. I oversee company strategy with a focus on marketing, growth, and business development, and have secured partnerships with major brands like the NFL’s Los Angeles Chargers, DIOR, the United Nations, and more.--Prior achievements include:• Launching three multimillion-dollar businesses in media, esports, and ecommerce for ONE Championship, one of Asia's most successful unicorns• Growing ONE’s online DTC business from 0 to $2M ARR in just 8 months, earning a feature on Shopify alongside brands like Allbirds and Heinz• Managing over $1B in global consumer sector investments for GIC, Singapore’s sovereign wealth fund• Founding Southeast Asia’s first boutique indoor cycling studio, growing it to a successful exitAlso a proud University of Cambridge and Columbia University alum, CrossFit Level 1 trainer, and Certified Strength and Conditioning Specialist.

Debbie Soon's Current Company Details
Privy

Privy

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Head of Marketing
United States
Debbie Soon Work Experience Details
  • Privy
    Head Of Marketing
    Privy
    United States
  • Hug (Acq. Dotart)
    Co-Founder And Chief Growth Officer
    Hug (Acq. Dotart) Feb 2022 - Present
    New York City, Us
    * Co-founded a creator marketplace that integrates the sales of physical items and onchain collectibles (NFTs), scaling the platform from idea to 35,000+ users. * Directing corporate strategy for a remote team of 14, with a focus on expanding our DTC model and driving new revenue streams through emerging technologies like blockchain and generative AI.* Responsible for innovative marketing strategies, including content, influencer partnerships, events, and community-driven growth initiatives, to grow global social reach from 0 to 120,000+. Developedaccessible educational programming on blockchain and generative AI, driving user acquisition and retention.* Secured partnerships with global brands, including the NFL’s Los Angeles Chargers, DIOR, and the United Nations to enhance brand visibility and revenue growth.* Raised $5M in seed funding from strategic investors such as L'Oréal and OKX.--Founded by Facebook Live Creator and Tony Award-winning Broadway producer Randi Zuckerberg, HUG is a global creative community of 30,000+ users who use the platform to showcase and sell their work onchain and offchain. HUG also connects creators with one-of-a-kind opportunities, and has distributed over $250,000 of artist grants and scholarships, and placed over a thousand artists in events and exhibitions worldwide. HUG also conducts educational programming on emerging technologies like blockchain and generative AI.
  • M13 
    Founder-In-Residence
    M13  Mar 2021 - Jan 2022
    Santa Monica, California, Us
    Conceptualized new business ideas to democratize access to wellness in partnership with M13 and PepsiCo.
  • One
    Vp, Head Of Consumer Products
    One Nov 2019 - Aug 2021
    Singapore, Singapore, Sg
    P&L responsibility for global merchandise and consumer goods sales for ONE Championship and ONE Esports across multiple sales channels, including our direct-to-consumer ecommerce channel located at ONE.SHOP, wholesale, live events, and licensing.* Founded and operationalized ONE.SHOP, an apparel and lifestyle brand inspired by martial arts and its values* Grew monthly average ecommerce sales by 20x, achieving a seven-digit annual run rate within ONE.SHOP's first year of business* Led and managed a cross-functional and cross-cultural team handling product design and development, merchandising, customer service, operations, logistics, and marketing.
  • One
    Chief Of Staff To Ceo
    One Jan 2019 - Nov 2019
    Singapore, Singapore, Sg
    Spearheaded and executed several key strategic projects for Asia's largest and fastest-growing sports media property, including:ONE Esports* Raised a multi-million dollar investment from Dentsu, Inc. in the incorporation of ONE Esports* Developed the strategy for and launched ONE Esports from start up to owning the fifth (now third) largest esports website globally, located at https://oneesports.gg* Originated and negotiated partnerships with AAA game developers, including Capcom, Moonton, and Valve (through PGL)ONE Championship Japan* Set up ONE Championship's Japan presence from scratch, including hiring the Country President and building a cross-functional team of 10* Led and oversaw ONE Championship's first two events in Tokyo, which delivered record-breaking ticket sales and viewership for the company
  • One
    Senior Manager Corporate Development
    One Jun 2018 - Dec 2018
    Singapore, Singapore, Sg
  • Gic
    Vice President, Portfolio Manager
    Gic Apr 2018 - Jun 2018
    Singapore, Sg
    Lead equity analyst in the consumer discretionary sector within the Total Return Group, a multi-billion dollar long-only quality-focused fund. Primary coverage focused on large cap developed market stocks in a variety of consumer and technology sub-sectors.
  • Gic
    Assistant Vice President, Portfolio Manager
    Gic Apr 2014 - Mar 2018
    Singapore, Sg
  • Gic
    Associate
    Gic Aug 2011 - Mar 2014
    Singapore, Sg
  • 7Cycle Pte Ltd
    Founder And Ceo
    7Cycle Pte Ltd Nov 2013 - Jun 2015
    Developed, built and operated Singapore and Southeast Asia's first boutique indoor cycling studio from start up to scale. The business was eventually sold and exited in mid-2015.

Debbie Soon Education Details

  • Columbia University
    Columbia University
    Financial Engineering
  • University Of Cambridge
    University Of Cambridge
    Economics

Frequently Asked Questions about Debbie Soon

What company does Debbie Soon work for?

Debbie Soon works for Privy

What is Debbie Soon's role at the current company?

Debbie Soon's current role is Head of Marketing.

What schools did Debbie Soon attend?

Debbie Soon attended Columbia University, University Of Cambridge.

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