Deb Symons Email & Phone Number

At Castle I Group, our mission is to empower individuals on their journey of personal and professional development.

Trezzano Sul Naviglio, Milan, It

Jamaica Plain, Ma, Us

Atlanta Metropolitan Area, Us

Milford, Ma, Us

San Francisco, California, Us

New York, Us

London, Gb

R3 is the blockchain leader in the digitization of financial servicesResponsible for developing and implementing R3’s global ABM strategy leveraging 6sense focusing on enterprise financial services and GSI target accounts. Ongoing review of targeted personas, buying groups, marketing attribution models, and MQA criteria. Currently delivering > 5x pipeline and influencing > $20mil ARR. Key contributor to weekly global pipeline and forecasting meetings. Lead sales enablement for global internal adoption and quarterly training of 6sense.Align with senior sales and revenue leadership to identify GTM strategies, key target accounts, quarterly and annual revenue targets, and enterprise lead management processes, as well as deliver account insights and create account plans for white-glove accounts.Drive strategy, design, and execution of global multi-channel digital transformation campaigns (digital assets, digital currencies, tokenization) to drive demand for R3’s Corda platform via email, paid and organic social, 6sense display ads, webinars, roundtables, podcasts, and events.Oversee the MDR/SDR function for inbound lead qualification and outbound prospecting achieving a 3:1 meeting scheduled conversion rate.Oversee all event strategies, management, and timely follow-up. Deliver qualified leads to global sales teams and actively monitor all engagement.Recognized as 2022 Top Ten Field MarketerRecipient of R3 Marketing and Sales 2022 Peer Leadership AwardR3 Corda Business Certification

Boston, Massachusetts, Us

The global leader in network security policy automation. Spearheaded America's multi-channel, multi-touch demand generation activities. Managed budget, strategy, and execution of all demand generation programs including ABM, digital, social, email, event, customer, channel, and business development marketing.Aligned with channel and business development teams to provide marketing support for all partnership opportunities. Formulated and executed marketing plans and activities for all product launches.Worked with marketing ops team to drive efficiency in SFDC reporting, intent data, lead process, and enhance HubSpot implementation.Consistent collaboration with sales management to develop regional plans and revenue goals to drive pipeline contribution. Drove 85% YTD converted marketing opportunities to sales committed pipeline.Recruited and mentored a team of marketers to deliver successful programs and achieve individual goals.

Berlin, Berlin, De

Leading SaaS and Cloud AI Content Marketing Platform.#1 responsibility - driving revenue, customer retention, and brand awareness.Managed a team of global marketers, web, and communication teams located in NA, EMEA, and APAC.Worked in partnership with sales management on the alignment of target accounts, personas, funnel stages, and expected KPIs. Accelerated 65% YTD global marketing pipeline conversion to post-discovery sales opportunities. Pioneered Acrolinx's Account Based Marketing (ABM) strategy. Managed budget and execution for all digital, social, video, print, and field and channel programs and events. Key contributor to go-to-market strategies, messaging, and product launches.Rebuilt the SFDC workflow process and successfully implemented Pardot. Created lead process and sales qualification playbook resulting in a 5x increase in monthly qualification meetings. Remastered SEO strategy achieving 40%+ improvement in inbound marketing and search placement. The voice behind the Acrolinx social channels achieving 250%+ organic growth QoQ. A key contributor to Acrolinx rebrand. Responsible for all external communications including web content, press releases, newsletters, videos, speaking abstracts, blogs, and, whitepapers.Worked extensively with media and leading analysts resulting in award recognition, media placement, and analyst coverage. Spearheaded the semi-annual Acrolinx Customer and Partner Advisory Board.Co-created and managed Content Connections Annual User Conference, executive advisory boards, roundtables, and customer appreciation events.

New York, Ny, Us

SaaS Translation Management Platform Led a team of 15 Business Development Representatives and Field Marketers.Responsible for the development and execution of marketing campaigns and events.Provided ongoing coaching, sales training, messaging, and enablement materials to BDR teams.Achieved the highest ranking lead to meeting conversion of 120% QoQ.

Nashua, Nh, Us

SaaS Customer Experience Digital Platform.Responsible for the hiring and management of global demand generation, field and channel, marketing operations, and business development teams.An integral part of the sales leadership team engaged in KPI reporting, pipeline, and forecasting reviews.Managed the successful migration from HubSpot to Pardot. Developed lead process handbook and Provided ongoing coaching, sales training, messaging, and enablement to BDR teams.Created and launched global programs including digital, email, social, print, video, webinars, and events.Drove MQL to SQL conversion rate by 5x, and improved sales lead follow-up efficiency by 1200%. Developed and managed all OEM, technology, and implementation partner marketing relationships and activities. Facilitated annual Customer and Partner Advisory councils Managed the venue selections, speaker selection, and execution of the Ektron Annual User Conference. Appointed member of Ektron transition exit team working directly with private equity firm.

Mississauga, Ontario, Ca

Intelligent Data Security Solutions for Everything Encryption.Visionary position in Gartner MQ for Data Encryption. Spearheaded and successfully launched multi-channel demand generation programs including digital, print, video, email, events, webinars, and roundtable seminars.Collaborated with senior sales leadership time to expand market share by 3% with 130% annual growth. Partnered with product marketing, product, and sales teams to analyze market opportunities and identify ideal customer profiles.Achieved Visionary position in Gartner MQ for Data Encryption. Responsible for customer acquisition, reference, and retention programs.Formulated WinMagic's customer advisory board.Managed strategic partner relationships for OEMs, technology partners, resellers, and distributors.Delivered partner training, and sales enablement materials, as well as managed MDF spend. Developed successful integrated co-marketing programs with channel partners.

Aachen, Nrw, De

Gartner Recognized Data Encryption Leader.Established the North American corporate and field marketing organization Managed global field marketing, channel marketing, product marketing, design, PR, inside sales, and business development teams. Chaired website rebranding project amplifying organic growth and market awarenessSpearheaded the creation of a partner and alliance marketing ecosystem Implemented an award-winning customer marketing program consisting of customer reference, enablement, brand advocates, and customer advisory board Cultivated a team of Inside Sales and BDRs to meet or exceed quota consistently Responsible for all vendor management, PR and analyst relations, press tours, marketing communications, and contract assignments. Collaborated with the senior leadership team to achieve successful revenue growth exceeding 50% YoY 300% increase in inbound leads with an average of 60% conversion rate Awarded Gartner MQ Leadership position for Data Encryption

Tel Aviv, Tel Aviv, Il

A leading provider of cyber security and application delivery solutions.Orchestrated and executed America’s demand generation programs to drive revenue through multi-channel campaigns.Responsible for all field and channel marketing strategies and execution.