Deb Webb Email & Phone Number

Following a successful tender in 2020, QMS Media were awarded the exclusive sales and marketing rights for 7-Eleven’s national digital advertising assets through a national footprint of 480 locations. The General Manager is tasked with shaping and developing this lucrative revenue channel to deliver against fiscal, operational, and service targets.● Led a team of 30+ sales professionals for this multi-million dollar channel● Rebuilt the 7-Eleven business plan and customer value proposition ● Identified a number of quick wins, returning a 10% PY growth for Q1 2022● Set clear KPIs, goals, and objectives to ensure each segment achieves targets● Managed product retail goals for i.e. NSW, VIC, QLD, and WA ● Chaired meetings with all key stakeholders ● Rebuilt the sales collateral and marketing kits with more compelling messages● Aanalysed state-by-state business risk and opportunity.● Rolled out a new category deck insights platform to better leverage data analytics● Reworked the sales process and set a new remuneration incentive plan

Melbourne, Australia

Part of the Core Management team with reporting lines to the Group and National Sales Manager and takes on responsibility for driving the commercial activity of the Victorian Agency team. Key accountability includes business planning, risk and opportunity management, deal leadership, sales operations management, data analysis, and staff leadership.● Took ownership of QMS Media’s largest group● Led a team of 20 salespeople and an annual revenue target of $55M● Returned a growth trajectory of 105% over budget despite market challenges● Protected and grew strategic relations with 21 major media agencies● Led over $72M worth of agency trading agreements● Built a revenue pipeline that has been both sustainable and profitable,● Project managed the introduction of a new CRM platform (Salesforce)● Identified trends in partner markets/competitor activity● Worked with the Ops team on campaign delivery● Partnered with the product development on product vision and insight● Built a dynamic workforce, with a focus on nurturing and developing future talent

Sydney, Australia

Sydney

The role of Group Sales Manager was primarily responsible for leading and managing a sales team to ensure all sales performance targets were being achieved. The role reported to the State Sales Manager and to the General Manager of Sales, and would also contribute to strategy and innovation to support the growth of the brand.● Led and steered the Agency Sales Team (7 FTEs) ● Significantly increase the profile of APN Outdoor as the market leader● Generated over $25M and outperformed budgets by up to 146%● Drove and reshaped sales operations to deliver a lean model ● Built the capability of the team to improve sales conversion rates ● Negotiated major contractual agreements with large Tier 1● Oversaw Tier-1 contracts with Lion Nathan, Coca-Cola, Diageo, Ikea, Sony Pics, etc● Shaped the commercial narrative of proposals to improve tender responses● Audited proposals prior to submission.● Implemented key account management plans to protect and grow revenues

Sydney

Melbourne

Melbourne, Australia

Bachelor Of Arts (Ba), Double Major - Behavioural Studies And Sociology

Victorian Certificate Of Education (Vce)