Business & Marketing Strategy Consultant Nordlys inspires businesses to find their ‘True North’ by providing measurable marketing content and strategies that forge connections between the brand and its consumers.

- Executed growth strategy resulting in +350% in gross sales- Completed market research then created and implemented full company rebrand- Implemented hiring strategy going from 10-40 FT employees in 6 months

Created a business plan and developed a startup company for women’s clothing.Designed, and maintained the company website through Shopify.Implemented SEO / Google Analytics strategy plan and maintained communication with clients through email and social media.Developed a product strategy and budget for new assortments, traveled to trade shows, and hand-selected merchandise for upcoming seasons.

Developed new job-specific onboarding and training for each field role and updated frequently with a rapidly changing environment. Currently utilized by over 700+ field employees.Ensured new hires throughout the midwest field were supported with the education and tools needed to excel in their unique positions.Worked directly with individuals to develop improvement and progression plans.Created an innovative scheduling tool that streamlined appointments and schedules for all team members. Worked with the ops team to build and launch a new scheduling app for the company.Analyzed business KPI’s, P&L, and budget to implement a strategy for profitability that resulted in a 10% profit increase year after year and recognized by CFO as one of the most profitable locations in the company.

Part of a high-performance leadership group that developed, tested and implemented new store operational procedures.Implemented a program for the development of assistant managers to reach store manager promotion.Traveled throughout the west region to oversee operations of new store openings including hiring and training of new employees.Spoke at leadership conferences about improving various business processes.