Deby Bickford Email & Phone Number

Atlanta, GA, US

Greater Atlanta Area

• Responsible for identifying, developing, and evaluating marketing campaign strategies for leading manufacturers in B2B, B2C, and B2B2C markets. Managed market research projects, competitive analysis reports, brand.
• Generated $5M in revenue through successfully re-branding an international pen company, including developing a new website and implementing effective reseller campaign strategies.
• Successfully launched an international brand in the US, generating $2M in sales within one year.
• Boosted client online presence and revenue by establishing e-commerce accounts on Amazon and Walmart. Implemented A+ content and advertising strategies that led to a 40% increase in sales.
• Implemented a successful multichannel marketing strategy, resulting in a 20% increase in overall revenue.
• Streamlined project management process, resulting in a 30% increase in efficiency and meeting all KPIs and measurable goals.

Greater Atlanta Area

• Collaborated with cross-functional teams to develop a modern, user-friendly website for a compact appliance manufacturer, resulting in a 30% increase in website traffic.
• Successful implementation of SEO and content marketing tactics delivered a 25% increase in lead generation and a 50% surge in website traffic.
• Generated a 30% increase in overall revenue by implementing a successful multichannel marketing strategy.
• Managed social media accounts on behalf of the client, leading to a 30% increase in social media referrals to the company website. This resulted in higher conversion rates and revenue growth.

Greater Atlanta Area

• Provided search engine optimization services, Google analytics, reputation management, and social media consultant duties
• Support with sales functions, presentation and training. Implement, maintain and enhance assigned dealer marketing and customer attainment and retention goals
• Review changes to the marketplace and industry and adjust marketing plans. Create, update and maintain marketing plans for individual dealers in order to minimize risk and maximize performance

Greater Atlanta Area

• I created and executed extensive marketing strategies and crafted effective sales messages and promotional materials. My role encompassed managing corporate marketing, brand positioning, PR, and media relations.
• Implemented a new CRM system, resulting in a 30% improvement in data accuracy and a 5% increase in customer satisfaction.
• Collaborated with the sales team and directors to issue RFPs, resulting in a 20% faster process and 95% accuracy, improving sales efficiency.
• Developed interactive sales promotions and marketing strategies, increasing sales pipeline by 50%.
• Boosted sales growth by 20% by implementing Salesforce, streamlining operations, and improving efficiency.
• Generated a 30% increase in the sales pipeline by effectively implementing interactive sales promotion.

• Strategically developed and executed marketing plans aligning with business objectives for specific product lines and oversaw the production of all marketing materials. My role encompassed conducting market research.
• Secured Energy Star certification for new outdoor product line, resulting in a 15% increase in sales and establishing the brand as a leader in sustainability.
• Collaborated with company executives to successfully launch a new product line, increasing revenues by 30% and expanding customer base.
• Analyzed market data and customer feedback to determine product demand and identify areas for brand improvement, leading to a 15% increase in market share.

Greater Atlanta Area

• I enhanced corporate image across media platforms, devising unique marketing plans for new neighborhoods. I conducted market and economic analyses for community development, developed web strategies and SEO, and.
• Successfully organized donations, materials, supplies, equipment, food, shelter, and heat for 500+ contractors and volunteers for Extreme Makeover Home Edition's 2005 project in Atlanta.
• Increased customer engagement by 40% by utilizing critical data analysis of demographics, psychographics, and lifestyle to develop effective marketing strategies.
• Boosted web leads by 20% by successfully implementing a web strategy and analyzing web traffic.

Greater Atlanta Area

• I oversaw global marketing efforts, encompassing advertising, trade shows, product launches, website oversight, and vendor negotiations. Supporting Sales Reps, I provided deep insights into product lines. My.
• Saved the company $300K plus by bringing advertisement placement and negotiations in-house.
• Created visually appealing and effective collateral and advertising material, leading to a 30% increase in brand awareness and customer engagement.
• Achieved a 40% revenue increase and secured new contracts by leading a successful product launch for a new broadcast connector line.
• Increased trade show ROI by 25% through strategic planning, budget management, and effective booth design.

Marietta GA

Developed consumer good campaigns for companies like: Kroger, IGA, Piggly Wiggly, Kmart, and Walmart. Engaged in intensive market research to determine where and how to introduce and advertise Tetley’s green tea to market unfamiliar with the product. Managed the overall channel budget and marketing plans.

Greater Atlanta Area

Mba, Marketing

Bachelor Of Arts (B.A.), Biomedical And Forensic Photography

Aa, Commercial Photography