Doug Cadmus Email and Phone Number
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I am an ecommerce-focused digital product manager. I lead teams to develop products that move people โemotionally, and to actionโ through impactful storytelling and an obsessive focus on the customer journey. By collaborating closely with Digital Marketing and User Experience teams my work has resulted in annual ecommerce revenue improvements of up to $250M. As a career technologist I've navigated through ambiguity to deliver high-performing ecommerce platforms and shopping carts, product recommendation and merchandising systems, and targeted content delivery solutions.As a product manager I've worked to prioritize and align the organization behind the smallest deliverable product that might yield the greatest value to customers and business, alike, logging thousands of hours of quantitative and qualitative user research along the way.As an organizational leader I've sought to evangelize the customer experience vision, to empower people, to recruit for emotional intelligence, and to build strong and enduring team foundations. As a human being, I've chosen to align with values-led, socially responsible companies that believe we can all do well by doing good in the world.๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐โ Improved Bass Pro Shops & Cabelaโs search / browse capability and cart / checkout conversion to yield 28% lift in revenue per visitor. โ Elevated Orvis 4Q2019 conversion 34% with launch of cloud-based, responsive cart based on human-centered design practices.โ Launched a 2017 mobile commerce product that lifted Orvis mobile sales 33% while boosting peak platform capacity 500%.โ Steered Keurig / Green Mountain Coffee family of D2C ecommerce platforms through CAGR up to 105%, growing annual online revenue from $49M to $600M.โ Led user-experience planning and online content strategy to position the Keurig Brewing System, disrupting the single-cup coffee market and winning 30% share of US households.โ Delivered ten-fold growth in membership, revenue and CLV of specialty coffee subscription product using A/B/N testing.๐๐๐๐๐๐๐๐๐๐๐๐โ ๐๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ: Platform Technology, Digital Product Management, Agile Transformation, P&Lโ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: Journey Mapping, Traffic Generation, Email, SEO, SEM, Social, Performance Marketingโ ๐ช๐ฒ๐ฏ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐: Conversion Rate Optimization (CRO), A/B/N Testing, Engagement, Benchmarkingโ ๐จ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: User Research, Business Strategy, Experience Planning, Content Strategy, Leadership
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Senior Manager Of E-CommerceBass Pro Shops Aug 2021 - PresentSpringfield, Mo, UsI directly manage the Digital Product Management, User Experience, Quality and Testing teams responsible for the customer experience of Bass Pro Shops and Cabela's flagship websites. Together we're working to leverage insight that leads to customer and business value, and to deliver experiences that invoke the same sense of wonder and inspiration as our destination retail stores. Without the aquariums, mostly.
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Digital Product ManagerBass Pro Shops Oct 2020 - Aug 2021Springfield, Mo, UsFocused on the Cart and Checkout experiences of Bass Pro Shops and Cabela's flagship websites, digging deep into the core sales funnel, fallout vectors and CRO. This perspective is not unlike zooming in on a drop of water with a microscope: it reveals an ecosystem teeming with unexpected things engaged in a grand dance, swimming gracefully or colliding with each other. Excellent fun!
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Digital Strategy AdvisorEqual Origins (The Partnership For Gender Equity) Feb 2020 - PresentWashington , Dc, UsPro bono Digital Strategy and Marketing Communications / Media advisor to Equal Origins, an NGO doing singular work advocating for gender and generational equity in the global Specialty Coffee sector and beyond. -
Director Of Ecommerce TechnologyOrvis Dec 2015 - Jan 2020Sunderland, Vt, UsI directly managed a team of 8 agile web developer / managers, and product managed a 50-strong cross-functional team (research and usability, visual and interaction design, software development and operations) through a 3 year plan to converge Orvis global web properties into a single, seamless customer experience. (For the technically inclined, we built a responsive, headless, single page app (SPA) ecommerce experience supported by a hybrid public / private cloud microservice mesh architecture.)โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: Developed ecommerce products that led to best top- and bottom-line YOY growth in Orvis's 160-year history.Two themes guided the roadmap I owned at Orvis: activating audiences through brand narrative rather than costly promotion tactics, and leveraging data integrations between online and retail in order to deliver more qualified traffic, deeper engagement, and lower costs. We made a strategic shift from a patchwork of point solutions to integrated services offered by Adobe Marketing Cloud, redeployed our core services, replacing monolithic commerce integrations with microservice APIs to power a next-generation mobile platform as a test of the new framework. โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: A fivefold increase in mobile capacity and resilience, and a single page app (SPA) web experience that provided a 33% lift in revenue. Technology alone will never deliver the goods. Some of my most meaningful contributions at Orvis were elevating the role of usability testing to realize actionable qualitative results, and to do so rapidly, and at the most advantageous moment in the development cycle. Ecom Technology | Product Management | Digital, CX Strategy | Usability | Web Analytics | CRO -
PrincipalHuman Industries Jan 2015 - Dec 2015In 2015 I started a consulting practice, leveraging my experience in eCom and Specialty Coffee to elevate coffee brands' online products and retail customer conversion and engagement through usability testing, applied user experience research and content, search and promotion strategies. I immensely enjoyed the work at the intersection of my two obsessions, and the opportunity to travel and meet roaster / retailers across the country. I also learned that I'm far more interested in selling my ideas than in selling myself. Digital Strategy | Usability Research | IA | Web Analytics | CRO | SEO | SEM -
Digital Strategist / Solutions ArchitectKeurig Green Mountain, Inc. Apr 2013 - Apr 2015Burlington, Massachusetts, UsI elected to step out of my management role to allow a move back home โ my mother had recently been diagnosed with Alzheimer's disease, and time was of the essence. With my leadership's endorsement I recruited the best replacement for me I could find, moved back to the midwest, and turned my full attention to Digital Strategy. Keurig Green Mountain had become a billion-dollar brand by being a market disruptor, and so I worked to identify additional risks and opportunities created by disruptive innovation. โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: Delivered actionable research related to Mobile Wallets and Online Payments, Smartphones and the Post-PC Web, Gamification and Customer Loyalty, The User Experience of the Internet of Things, and Content Strategy. -
Web Applications Development ManagerGreen Mountain Coffee Roasters Feb 2009 - Mar 2013Waterbury, Vermont, UsBuilt and directly managed a team of 10 web developers, UX and IA analysts and product managed a cross-functional team of nearly 100 marketers, business analysts, project managers and subject matter experts. Together we delivered high performing digital commerce features to grow annual online revenue from $49M to $600M. โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: My overall body of work steered the GMCR family of ecommerce properties through a rocket-hot CAGR of up to 105%, yielded visitor conversion rates between 12% and 18%, and maintained a 99.95% availability rate for more than nine consecutive years.โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: Keurig Green Mountain named to Fortune's 100 Fastest Growing Companies in the World in 2009, 2010, 2011, 2012, 2013. -
Web ArchitectGreen Mountain Coffee Roasters Feb 2004 - Feb 2009Waterbury, Vermont, UsI rebooted the GMCR customer experience to deliver best-in-category, 1000%+ growth. Developed the vision and led the execution of all aspects of the ecommerce product. Conducted primary user research, wrote product copy, built landing pages, implemented analytics and finessed the checkout funnel.โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: Led user-experience planning and content strategy effort to position the Keurig Brewing System, which in turn disrupted the single-cup coffee market.โธ ๐๐ฒ๐ ๐ฅ๐ฒ๐๐๐น๐: Led A/B/N testing and functional improvements to replenishment subscription program that delivered ten-fold growth of membership, revenue and customer lifetime value.
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Manager, Web ContentH&R Block 2002 - 2004Kansas City, Mo, UsManaged site development, content strategy and the content delivery framework for H&R Block web sites, including www.hrblock.com. -
Internet StrategistCiber Jun 2000 - Jul 2001Consulted on issues of Internet technologies and best practices, with a specialty in web site usability and the customer experience.
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Internet ArchitectYrc Freight (Formerly Yellow Corporation) Oct 1996 - Jun 2000Overland Park, Ks, UsEstablished Web applications architecture, content management systems and content development framework for customer-facing Internet/Extranet and Intranet environments. -
Consulting EngineerWordlink 1994 - 1996Developed and deployed enterprise networked applications, among them groundbreaking commercial Web applications for clients in Utility and Public Service sectors.
Doug Cadmus Skills
Doug Cadmus Education Details
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Champlain CollegeManagement Information Systems -
Truman State UniversitySociology And Anthropology
Frequently Asked Questions about Doug Cadmus
What company does Doug Cadmus work for?
Doug Cadmus works for Bass Pro Shops
What is Doug Cadmus's role at the current company?
Doug Cadmus's current role is Senior Manager of E-Commerce at Bass Pro Shops.
What is Doug Cadmus's email address?
Doug Cadmus's email address is de****@****gle.com
What is Doug Cadmus's direct phone number?
Doug Cadmus's direct phone number is +180236*****
What schools did Doug Cadmus attend?
Doug Cadmus attended Champlain College, Truman State University.
What are some of Doug Cadmus's interests?
Doug Cadmus has interest in Coffee, Usability, Economic Empowerment, Web Analytics, Human Rights, Animal Welfare, User Experience.
What skills is Doug Cadmus known for?
Doug Cadmus has skills like E Commerce, Web Analytics, User Experience, Cms, Web Development, Digital Marketing, Management, Mobile Devices, Seo, Social Media, Usability, Content Strategy.
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