Deccee Acevedo Email & Phone Number

Santa Monica, California, United States

Greater Los Angeles Area

• Implement and monitor direct and programmatic campaigns
• Perform full QA of creatives and integration to ensure functionality and troubleshoot any technical issues
• QA ad functionality for site redesigns, new products and CCPA/GDPR compliance
• Assist sales team in preparing RFPs and insertion orders
• Manage digital inventory and provide avails
• Provide screenshots, tech support, and delivery reporting for campaigns to clients

West Hollywood

IconicReach is an exclusive platform that streamlines the previously inefficient process of sourcing and communicating with influencers, as well as executing, measuring, and transacting on campaigns.

West Hollywood

• Traffic display/video campaigns and implement them across multiple ad servers and programmatic platforms
• Analyze campaigns and provide recommendations to increase revenue and performance
• Perform full QA of creatives to guarantee functionality and troubleshoot any technical issues
• Responsible for creating daily, weekly, and monthly revenue reports of all video campaigns
• Compile weekly fraud reports to analyze/block flagged domains to ensure clean traffic quality for our clients
• Work closely with sales team to build media plan and strategy for all RFPs received

West Hollywood

• Create strategic digital media plans and recommendations for all RFPs.
• Research innovations and technologies that affect media /site planning and buying
• Provide creative analysis and recommendations to improve media performance.
• Streamlining procedures and process between Publisher Development team, Ad Operations and sales department

West Hollywood

• Purchased display, video and mobile inventory from publishers and networks
• Establish and manage relationships with publishers and ad networks in North and South America, Europe and Asia continents.
• Implement ROI driven campaigns with ideas such as display, video, native ad and mobile advertising
• Negotiate prices and media placements for advertisers as well as negotiate/resolve media discrepancies if exist between both parties.
• Consult with publishers on new opportunities to increase revenue on their properties outside of their current monetization strategies, such as Outstream Video Units, OpenRTB integrations.
• Source new opportunities for the company.

Troy, New York

Working in the mailroom department in one of the local newspaper companies in the Upstate New York area. My responsibilities were making certain that inserts were well placed in the newspaper on the correct days and newspapers were accurately distributed to the right place and depots.

Kuala Lumpur, Malaysia

• Developed, maintained, and oversaw media plans and media strategies
• Prepared various reports – e.g. monthly advertising expenditures, competitive reviews
• Involved in company’s business pitches by working on RFPs, negotiations, media researches, planning & buying
• Key person to handle day to day relationships with clients
• Supervised and lead media planning and research team in the company (applicable in Trapper Havas)
• Clientele - Coca-Cola, Sprite, Johnson & Cathay Pacific, Ferrero Roche, Kinder Bueno, Al-Rajhi Bank, Johnnie Walker, Qatar Airways, Audi Automotive, Subaru, Ricoh, Universal Music, Ogawa Singapore and more

Kuala Lumpur, Malaysia

• Developed, maintained, and oversaw media plans and media strategies
• Prepared various reports – e.g. monthly advertising expenditures, competitive reviews
• Involved in company’s business pitches by working on RFPs, negotiations, media researches, planning & buying
• Key person to handle day to day relationships with clients
• Supervised and lead media planning and research team in the company (applicable in Trapper Havas)
• Clientele - Coca-Cola, Sprite, Johnson & Cathay Pacific, Ferrero Roche, Kinder Bueno, Al-Rajhi Bank, Johnnie Walker, Qatar Airways, Audi Automotive, Subaru, Ricoh, Universal Music, Ogawa Singapore and more

Selangor, Malaysia

• Established key relationship with media owners and publishers outside Malaysia particularly SEA countries, Europe, and North America.
• Involved in rates & contract negotiations with media owners and publishers.
• Quality check on all creatives’ material that was submitted by the advertisers.
• Sourced and worked on developing new opportunities between the company and potential publishers in Asia, Europe and EMEA region
• Clientele – Malaysia Tourism, Malaysia Airlines, Malaysia External Trade Development Corp.

Bachelor Of Arts (B.A), Communication And Media Studies, Minor - English Literature

Associate Degree, Business Studies And Economics

High School, Economics, Accounts And Arts