December Lambeth Email & Phone Number

As Senior Designer, I develop and design compelling, multi-channel marketing campaigns that drives results and supports our clients in their Enrollment Marketing, Retention, and Fundraising goals. To meet their needs my day-to-day includes:- Concepting, designing and producing a variety of materials for traditional and digital channels: Paid Social, Display, Websites, Video, Email, Direct Mail, Print Collateral, and more.- Creative leadership on brand, design, and user experience for client marketing efforts.- Working collaboratively with Copywriters, Web Developers, Content Strategists and Team Leads. - Presenting creative work to both internal teams and clients.- Consulting with Client Success teams, Resource Managers and partners to evaluate individual project needs, prioritize tasks and meet project deadlines.- Providing creative feedback and production support for fellow team members. - Maintaining up-to-date knowledge of design and marketing best practices to facilitate continual testing and optimization of creative deliverables.

Cedar Rapids, Iowa Area

As Creative Director, I work alongside a team of marketing leaders to transform outdated creative philosophies into a modern agency structure. No two days are the same, but may include:- Leading a talented, award-winning team of more than 25 designers and writers- Mentoring and coaching designers, setting goals with quarterly benchmarks, advancing professional development and career growth, and providing capacity management through job description development, recruitment and hiring - Managing staff assignments for more than 300 clients- Supporting traffic management for more than 120 campaigns annually, providing timelines and drafting schedules to resource managers- Analyzing response rates and client goals to provide campaign and content strategy- Reviewing creative drafts for brand conformance and alignment with campaign strategy and best practices - Strengthening relationships with high profile campus partners through custom discovery, asset intake and creative development strategies - Elevating our creative strategy and client experience by introducing an agency approach to creative development: from briefs to mood boards through concepts to presentations - Implementing the company’s first-ever design guides to provide direction and efficiency in creative development, copywriting and quality control baselines- Auditing campaign timelines for accuracy and profit margins; coordinating with corporate finance to update the pricing structure, revise times for standard work and define appropriate utilization rates - Utilizing and reviewing KPIs to establish efficiencies and quality benchmarks- Executing quality control reviews throughout all phases of the print production cycle- Coordinating with print vendors, contractors and offshore external teams to support capacity overflows, issue tracking, process updates and quality control - Developing product guides to support the sales cycle through delivery and providing consultation on sales pitches

Austin, Texas Area

As the Director of Creative Services and Content Strategy, I developed highly customized integrated marketing campaigns to drive an increase in brand recognition and enrollment goals. On average, clients experienced an increase of 25% in applications, 32% in deposits, 37% in inquiries and 22% in their incoming classes. My day-to-day consisted of:- Building strategic campaign marketing and strengthening brand recognition within the traditional and non-traditional student demographic, including secondary and tertiary markets- Crafting affordable, attention-grabbing print collateral- Developing personalized websites focused on the student experience- Maximizing social media platforms through campus events, video integration, student influencers, hashtags and tag-worthy collateral - Supporting the rebuild of TWG’s search strategy using a highly personalized, tiered approach that allowed more variables and touch points to parents and students through print, email, text messages and digital marketing

Austin, Texas Area

The role of Director of Operations and Creative Services required an equal combination of right-brain and left-brain strength through tasks and responsibilities such as: - Recruiting an in-house design team to redirect outside creative costs, bringing in more than $500,000 in revenue-generating creative work within the first year - Leading an interdisciplinary team to strengthen operational accountability through clear expectations, goal setting, project analysis and client feedback surveys- Contributing to a 50% growth in new products and services- Establishing pricing and timelines for products and services to assist in lowering costs and expanding margins up to 10%- Directing creative, content and strategy for more than 150 clients, including brand development, demand generating enrollment campaigns, integrated marketing for admissions, website design and social media marketing

Austin, Texas Area

I had the opportunity to contribute to the successful launch of TWG Plus during the acquisition by The Whitley Printing Company in January of 2009. During this time, I was able to: - Develop innovative products including digital viewbooks, responsive email campaigns, custom print collateral and highly personalized direct marketing communication plans- Drive process improvements from ideation to implementation - Collaborate directly with our campus partners to bring ideas to life through lead generating campaign strategies to exceed their marketing and enrollment goals- Lead a team of designers, writers and web developers to create and execute customized enrollment marketing campaigns

Kansas City, Missouri Area

December Designs provided print and digital design solutions to small businesses in Kansas City, including corporate branding, marketing collateral, logo development, advertising and website design. Working as a contract designer, I developed brand and style guidelines, advertising and publication collateral, and organizational logos for small businesses, including The Kansas City Film Critics Circle, Stevie’s Antiques, Chromed Out Magazine and Leavenworth Main Street Association.

Kansas City, Missouri Area

At Townsend, I served as Creative Director and Production Manager for both the local lifestyle and national collegiate publications. In this wide-ranging role I provided: - Creative direction and editorial strategy- Advertising development - Design, copywriting and photography- Creative and production timelines - Vendor relations and negotiations- Pagination, quality control, printer proof approvals and press checks- Staff forecasting, budgeting and scheduling- Staff development, recruitment and hiring - Support of the company’s marketing and new product development needs

Bfa, Graphic Design, Illustration, Photography

Pre-Law Studies