Produce and communicate ux design via wireframes, prototypes.

Provide insight to digital marketing best practices as it relates to email marketing, social campaigns, content creation, mini-site development.Implement and advise modern developer standards (HTML5, CSS, Responsive Design) for email and page builds.Design Marketing Automation and Lead Generation within marketing software platform (HubSpot).Analyze marketing activities and provide recommendations for additional efforts and budget.

Point person for all things digital and offline from conception to execution for internal teams and client. Ensure creative integration across multiple channels while maintaining individual best practice. Partner with departments and vendors to provide insight for new marketing opportunities. Contribute in the determination of project scope, resource requirements, skill requirements, project milestones, budgets and risks.

Build landing pages and emails. HTML. Dreamweaver. Click Thru Rates, Open Rates.

Company focus: Laboratory management services for the transplant industry• Designed company logo, letterhead and business cards• Development of MLC website and email platform. Key features included overviews of company services to promote generation of new clients as well as communication and information exchange within a HIPAA compliant environment

Company focus: Marketing and Advertising for the safety industry through print and eCommerce. Company develops and maintains eCommerce sites.• Designed and produced instructional videos for Fortune 500 company• Coordinated e-mail campaigns for company site and for external eCommerce clients including deployment, monitoring and reporting on key metrics and maintaining mailing lists• Coordinated the production of content• Worked in all aspects of project design and execution• Developed marketing and advertising strategies along with related materials• Coordinated the integration of cards-not-present accounts for eCommerce sites• Worked to create new eCommerce sites tailored to client's product line

Company focus: Design and production of technical manuals• Write company press releases to promote competitive advantages to customers• Strategize with technical writers to develop sell sheets and other marketing materials across departments• Layout / Produce an educational company newsletter focused on industry updates and competitive advantages to promote employee and customer awareness

Company focus: Live event marketing firmBrand Ambassador• Promoted AXE product line to college students on the Iowa State campus• Coordinated events with local venues and GMR team in Chicago• Managed event costs within predetermined budget• Recruited, interviewed and hired staff for each promotional event• Designed, coordinated and distributed marketing materials to promote events• Directed the execution of the actual event• Evaluated and assessed the effectiveness of campaign• My program ranked 2nd in increased sales among 30 Division 1 UniversitiesWeb Site Moderator• After graduation, was asked to extend contract employment• Responsible for overseeing a socially interactive web site targeted at promoting AXE product line at college campus venues• Provided feedback to GMR on effectiveness of site as a marketing/promotional strategy