Todd Decker Email & Phone Number

Birmingham, Alabama, US

• Financial Services startup in growth stage with 23 employees and $1B in AUM. Created in 2020, the firm provides wealth management and investment solutions through financial advisors to clients across the Southeast with.
• Provide direct leadership to financial advisors and teammates responsible for client experience, organization development, marketing, finance, and ministry.
• Spearheaded comprehensive long-term strategy with defined milestones and key performance indicators (KPIs) that are consistently monitored, tracked, and reported on to ensure progress and alignment with organizational.
• Revamped client service model which increased the percent of Tier 1 clients receiving “comprehensive advice” from 9% to 74%, as measured by clients having documented goals, financial plans, and trust/estate docs.
• Foster positive and purpose-driven culture of highly engaged teammates, supported by an Enterprise Operating System (EOS) to promote clarity and accountability. Firm recently honored with the "Best Places to Work".

Birmingham, AL, US

• Full-service CPA firm with $3B Wealth Management RIA. Firm ranks among the top 30 largest accounting firms in the US, employing over 850 individuals across 15 offices. Recruited as firm’s first CMO with charter to.
• Led team of 25 with direct reports that included leaders of Corporate Marketing, Branding, Digital Marketing, Segment Marketing, Content Marketing, Data Analysis, Business Development, and Proposal Management.
• Leveraged extensive market research and analysis to develop and roll out a new go-to-market organizational structure, centered around the client, called “Warren Averett 360”. o Identified and led Industry Group, and.
• Oversaw overall firm pipeline process including Large Opportunity Process (LOP) pursuits. Generated over 400 proposals and 82 large pursuits, a 52% increase from years past.
• Modernized digital marketing capabilities to drive marketing qualified leads and more effectively manage pipeline across all stakeholders. Introduced new tech stack with new CRM, marketing automation platform, inbound.

Birmingham, AL, US

• Sterne Agee, now owned by Stifel Financial, was a privately held financial services firm with $26B in assets, 2,000 teammates, and 60 offices. The firm had a diverse range of business units including Wealth Management.
• Recruited to join Firm’s new management team as first CMO.
• Championed the corporate strategy effort with the Firm's top 40 executives, culminating in a transformative redefinition of the overall Firm mission, vision, and brand strategy.
• Led comprehensive brand strategy, marketing, and communications efforts, overseeing digital marketing, PR, event planning, and an outbound contact center recruiting advisors. Achieved exceptional results, including.
• Trusted advisor tasked with helping to reposition Firm for strategic buyer, resulting in Firm being acquired by Stifel Financial.AREAS OF EXPERTISE AND TECHNOLOGY PROFILEB2B Marketing | Integrated Marketing | Product.

Birmingham, Alabama, US

• Financial institution with approximately 19,000 employees serving clients in 15 states. Bank provides full retail and commercial banking services and wealth management solutions through its online platform, mobile.
• Created vision and strategic roadmap for plan to attract and to deepen Mass Affluent relationships across banking and wealth management, gaining sponsorship from the Heads of Consumer and Wealth.
• Key impacts: enhanced online user experience, additional digital tools, services, 50% increase in branch associates addressing long-term financial needs, and heightened lead generation for Financial Consultants.
• Championed and rolled out Mystery Shop research program in branch channel to measure and coach to key behaviors. Effort led to 40K new savings relationships in first 6 months of program.
• Re-launched consumer checking product set with new pricing and online solution, resulting in highest new household growth rate for bank in 4 years.

Bilbao, Vizcaya, ES

• BBVA Compass, at the time a subsidiary of Banco Bilbao Vizcaya Argentaria, now owned by PNC, is a financial institution with over 10,000 employees that generates $3.5 billion in annual revenues. The bank provides full.
• Owned end-to-end P&L accountability for Checking and Debit businesses, effectively overseeing a customer base of 1.2M, generating $700M in revenue, managing $6B in deposits, and strategically directing $20M in marketing.
• Achieved a remarkable +10.5% increase in checking sales production in 2010, surpassing the bank peer group's decline of -2.3%. This accomplishment marked the first positive growth in the past seven years.

Charlotte, NC, US

• Enterprise Offer Management Executive, SVP
• Drove the strategy, measurement, and business process for Interaction Management, BAC's groundbreaking initiative aimed at maximizing the impact of 9 billion customer/employee interactions across digital and offline.
• Secured a substantial $30MM technology funding to successfully develop a centralized offer engine seamlessly integrated with multiple channels.
• Generated notable outcomes by delivering an incremental 1.2 million in product sales and generating $450MM in three-year shareholder value added (SVA).Head of Debit Card Product Management
• Effectively managed the $2B debit P&L, leading team of 10 senior-level Product Managers.
• Surpassed financial goals by delivering revenue of $1.9B, up +$355M, or +23% in part due to launch of new “Keep the Change” feature. Savings Product Executive, SVP

New Brunswick, NJ, US

• Held the following positions:
• Product Director, Women’s Health
• Assistant Product Director, HEALTHY WOMAN Brand
• Assistant Product Director, Johnson & Johnson Oral Care

Bachelor'S Degree, Qb On Football Team

Mba

Education record