With a BA in Industrial Design and Technology from Brunel University London, I have a passion for creating great customer experiences through design thinking and innovation. I apply my skills in problem-solving, user research, and analytical thinking to optimize the operations and processes of Sainsbury's Product Development Centre (PDC).As the Lead PDC Coordinator, I oversee the intake and management of non-food product samples across the PDC, working closely with commercial buying teams, design teams, and in-house creative. I also lead a team of coordinators, providing them with guidance, support, and feedback. My goal is to ensure an end-to-end management of all samples received, adhering to all SLA’s and running a department that meet the needs and expectations of our customers and is future fit.