Led team of 15 with accountability for delivery of all Consumer campaign launches including Lifecycle activity.Led GTM team with accountability for launch calendar including planning, execution and coordination of €155m worth of Go To Market launch activities (channels, marketing, propositions).Launched new omni channel customer lifecycle – driving €43m of revenue in first year.Owned Marketing Automation system replacement from Unica platform onto Aia Engage launching 3 new channels in Nov-20.

Led team of 25 and reported to Chief Customer officer with ownership of Churn and Upgrade KPIs.Through multi channel customer Lifecycle delivered 5 consecutive years of record churn performance for Three.Led a number of strategic cross functional programmes : - Inactivity & Save which led to 30k extra customers per years. - Customer Permissions which removed and mitigated regulatory risk.Achieved employee engagement scores versus company score +8% in 2018, +2% in 2019.Led CX and Data Science teams from 2015 to 2017.

- Reported into Managing Director and managed a team with responsibility for product marketing (pricing & promotions) and customer lifecycle. - Performance marketing (PPC & SEO).- Successfully launched brand into Belgium - quickly gaining 5% market share.

• Leading a team of 5 with the mission of retaining customers, utilising all available marketing channels.• Focus on analytical side of campaign measurement with ROI always a priority.• Developing and continually enhancing segmentation models.• Team building and career development.• Development of loyalty platform to sit alongside lifecycle model – tailored to increase customer lifetime value.

• Commercial responsibilities for UK and Italian poker vertical – including business development and overall P&L.• Oversaw successful launch of the Virgin Games brand in Italy.• Acquisition Strategy with particular emphasis on affiliates.• Oversaw a top line growth of almost 100% in just 18 months.

Managed large projects including : - Replaced software and customer migration. - Switched from regional to centralised marketing functions. - Created customer loyalty scheme. Responsible for marketing mix and development of email campaigns (conversion, up-sell and retention)Working with agencies for website design, direct mail and below the line marketing.

Created department intranet with all training materials.Developed new process for collecting and actioning customer feedback across all European territories.Devised and implemented department staff training scheme.