Responsible for managing marketing campaigns and projects with a focus on digital, I work closely with the web and creative teams to integrate the digital function into results-driven, multi-channel campaigns.Day-to-day, my activities include:- Manage all aspects of digital campaigns, including eDM, PPC, SEO, affiliate and online display campaigns.- Provide in-depth post campaign reports, analytics and recommendations.- Supply internal reports based on campaign findings to improve campaign effectiveness and internal systems.- Administer and manage client marketing automation campaigns.- Communicate with clients and account managers to coordinate the digital marketing plan, and provide updates as necessary (campaign milestones reached, etc).- Provide clients with market leading digital recommendations and execution.

Letterbox Deals (Letterbox Media) is the largest reach metro media in Australia, distributed by AusPost to nearly 4 million metro homes, old fashioned reach of catalogues is smartly combined with online lead generation and mobile app to deliver fantastic response for advertisers.As the Campaign Manager, my role was to set up, monitor and optimise campaign performance of the digital assets. My responsibilities included:- Manage agency and advertiser campaigns to ensure smooth implementation, delivery, optimisation and reporting of all campaigns.- Troubleshoot to ensure campaigns work effectively and as successfully as possible.- Implementation and execution of campaigns to ensure the highest quality of internal and external customer satisfaction.- Provide detailed campaign analysis and reporting, including performance summary and optimization recommendations for clients and sales personnel.- Help audit all trafficked creatives for technical and content integrity.- Modify HTML creative and third party redirects for successful delivery and tracking of media campaigns.- Brand development, web site traffic growth, web site UX/UI and monetisation of digital assets.

2020 Exchange challenges traditional offerings and takes a bold approach to inspiring insightful and fresh perspectives to leadership development and success.As an integral part of the Membership Development team, I worked with the Membership Development and Marketing Directors to ensure best practice execution of 1:1 campaigns across the business, with a specific focus on email and mobile marketing to turn prospects & customers into marketing qualified leads. On any given day I was managing campaign integration with digital channels - email, display search, web, video and mobile.My responsibilities included:- Manage customer life-cycle strategies.- Produce engaging and creative customer focused campaigns.- Work closely with key stakeholders and teams within the business to support campaigns.- Monitor and evaluate campaigns to ensure effectiveness and continuous improvement of direct marketing activity.- Provide CRM training and expertise to the business.- Maintaining accurate customers details on the CRM system.Through a de-merger, the team of which I was part of at AltusQ became 2020 Exchange.

AltusQ is an expert leadership and business coaching firm. Helping clients from large corporations and small to medium businesses (SMEs) drive transformational change, grow businesses and improve leadership skills.My responsibilities included:- Maintaining CRM data integrity ensuring it is kept up to date;- Co-ordinating and enhancing CRM for marketing and communication purposes; - CRM troubleshooting for the office business; Researching vertical sectors for organizations and contacts - Aiding in the preparation of marketing campaigns and CRM importation.

Macquarie Univeristy Student Publication produces two publications: 'Grapeshot Magazine' monthly and 'Grapeshot Newspaper' fortnightly. Responsible for selling advertising space, obtaining sponsorship deals for Grapeshot and managing relationships with existing clients and agencies in order to achieve revenue targets. As well as working closely with the Campus Life Marketing Team to find and develop and maintain positive relationships with paying clients the Advertising Accounts Manager is also in charge of the financial administration for Grapeshot including budget monitoring in conjunction with the Editor-in-Chief, invoicing advertisers and ensuring all payments are received.

The CEO Institute is an exclusive peer-to-peer membership organisation for senior executives who want to be better informed and more effective business leaders. It helps business leaders connect with their peers and learn from them through experiential learning and mutual group mentoring. Responsible for:- Membership database maintenance- Research and investigation for prospects- Planning and conducting direct marketing campaigns

My role as a Customer Service Officer, was to coordinate with other staff members and the NRRSL management team to form the direct link between our club members and external visitors.My role was to inform and assist management, respond and adapt to customers needs, and liaise with the General Manager and Floor Managers on a day to day period.

Responsible for:- Merchandise sales- Ticketing- Customer assistance