Declan O'Sullivan Email & Phone Number

Niagara Falls, On, Ca

Niagara Falls, Ontario, Canada

I’m absolutely thrilled to be at the helm of an amazing marketing team at Niagara Falls Tourism, where we've been rolling out an exciting new strategic marketing plan. 🚀Niagara Falls? Well, it's the crown jewel of international tourism in Canada, drawing in over 20 million visitors annually! 🇨🇦Why do they flock here? To escape into the embrace of nature, to unplug and reconnect with loved ones, all while soaking in those breathtaking views, diving into immersive experiences, and enjoying world-class entertainment. 🌿🌊In addition to end consumers, we host Fam trips for media & travel trade partners and business events clients. Trade shows, industry events and trade marketing partnerships are all important drivers of growth for our destination. Our immediate impact can be measured by metrics such as visitation, spend, room nights, revpar & market share vs competition. However, it is in the long term relationships with our members, the media, key tour operators and regional & international partners (e.g. Destination Canada) that we build for long term success.I am responsible for large scale multinational advertising campaigns across multiple channels (Broadcast, Digital, Radio, connected TV & integrated packages) across Canada, USA and internationally. We create the campaign concepts, oversee the production and then launch 🚀 Now that’s an exciting job - I love it! Buckle up, folks, because we've got some thrilling adventures ahead! 🎉

Niagara Falls, Ontario, Canada

I have the privilege of leading a local non-profit organization driven by a simple yet powerful vision - spreading happiness through the universal language of music. Our community continues to grow, with weekly meetings bringing music enthusiasts together.In collaboration with local, provincial, and federal authorities, we secured vital grant funding to bring the inaugural Niagara Irish Festival to life in August 2023 at Firemen’s Park, Niagara Falls.My role extends to overseeing all marketing and PR efforts for the organization and the festival. This includes managing key relationships with regional and international partners that will make the festival an outstanding success on the global stage in years to come.Leveraging a network of local and international media contacts and connections within various associations, I've worked to amplify our message through both paid and earned media. (Particularly in Canada and USA)Notably, the inaugural Niagara Irish Festival welcomed 3,000 attendees, a testament to the meticulous planning, marketing efforts, and execution that went into making it a success. This year we will more than double that largely due to $20k from OCAF in support of our marketing efforts.In this role, I've learned that when a community comes together through music, remarkable things can happen.

Dubai, United Arab Emirates

I've had the privilege of crafting some unforgettable moments and experiences during my time in Dubai.First up, I had the honor of producing four original sell-out shows for the iconic QE2 Dubai in collaboration with Dubai Tourism & Commerce Marketing and the trusted ticket sales platform, Platinum List. 🎭As a marketing consultant and event producer for Danu Dubai, the city's premier non-profit drama group, I brought to life original productions like 'RISE UP,' with support from the Irish government. 🌟But the excitement didn't stop there. I collaborated directly with Dubai Tourism & Commerce Marketing to orchestrate Dubai's inaugural Happiness Parade. This massive undertaking involved coordinating with the police, orchestrating road closures, managing performers, engaging community groups, and hosting VIPs. 🎉I also founded and served as the President of Irish Music Dubai, a beloved non-profit community of local musicians in Dubai. I proudly nurtured this community for over a decade, ensuring its smooth transition to new leadership.🎶🇮🇪

Dubai, United Arab Emirates

I've collaborated with some major players in the tourism and hospitality world, including Dubai Tourism and Commerce Marketing (DTCM), renowned 5-star hotels like Atlantis the Palm, Burj Al Arab, and Hilton, as well as esteemed business groups such as the Canadian Business Council and the Irish Business Network.Together, we've spearheaded a range of exciting initiatives that have propelled Dubai into its well-deserved status as one of the world's top travel destinations. From energizing Dubai Summer Surprises to setting the stage for captivating music festivals, Dubai Expo, and the electrifying Dubai Rugby 7s – we've been part of it all.In addition, I teamed up with XO enterprises Dubai, collaborating closely with property owners to craft effective marketing strategies for their Dubai-based gems, including Fibber Magee’s, Catering, and Dubai Rugby 7’s. We've amplified their social media presence, masterminded eye-catching web development, and launched compelling online and local media advertising campaigns. The result? Steady growth in annual revenues and recognition with prestigious awards from Time Out Dubai.Not to forget the vibrant Barasti Dubai at Le Meridien Hotel, Mina Seyahi. In my role, I led high-impact marketing endeavors, including the creation of a viral sensation called 'Irish Paddy Style.' We also delved into producing captivating radio adverts, captivating print media, orchestrating strategic PR, and crafting engaging social media content. Thanks to these efforts, Barasti Dubai earned the title of the best beach bar in Dubai on multiple occasions.🏖🎶

Dubai, United Arab Emirates

I had the distinct privilege of serving as the Partner and Managing Director of a highly successful international company specializing in the supply of beverages to Embassies and Military establishments across the Gulf and MENA region.In this role, I took the helm in establishing the company from the ground up. My strategic direction and dedicated efforts contributed to the rapid and impressive growth of the business, achieving a remarkable revenue increase of over 33% within just two years, all while working from a substantial foundation.My commitment extended to traversing the region extensively, where I diligently secured valuable contracts with Embassies, Military institutions, and VIP clientele. I helped to build, develop and maintain a robust pipeline of key prospects.As the overseer of the business's overall performance, my responsibilities encompassed a wide spectrum, including warehousing and logistics, sales and marketing, human resource management, and the regular submission of comprehensive monthly reports to the Board of Directors.I oversaw strategic partnerships and joint marketing initiatives with global brands with whom we collaborated regularly for mutual benefit.Furthermore, I took on the pivotal role of nurturing the growth and development of key team members across sales/marketing, operations, and finance, ensuring that our team was equipped for success.🌍📈👥

Dubai, United Arab Emirates

*Responsible for managing all the activities of the MMI Export Sales office and leading the export sales team, resulting in the introduction of a new customer service model, an order tracking system, improved marketing materials, a loyalty system and a re-designed web site.*Travelled throughout Middle East North Africa building the business by doing sales presentations and fostering strong relationships with ambassadors & VIPs. *Worked closely with leading brands in travel & tourism (Dubai Duty Free & Emirates Airlines) to ensure product forecasting and delivery schedules matched growing business needs.

Toronto, Ontario, Canada

Started as Sales representative & marketing lead for Murphy's & Heineken brands.
****Helped launch Murphy's Irish stout in Canada in my initial role of Brand Ambassador.
***Hired, trained and managed a mobile sales team for Heineken as part of a regional sales and marketing push.

Advanced quickly to role of Marketing Manager for Molson's key brands - Molson Export and Molson Canadian Light. Subsequently promoted to Marketing Manager for Molson Canadian, their flagship brand.
***Managed $1 Million budget for 30 new programs at retail and on premise across Canada.
***Worked with multiple large and boutique agencies to create marketing materials in line with the brand positioning and strategic marketing objectives.
***Worked with other team members to support traditional and social media planning and activities.
***Worked closely with multiple agencies on large scale international multi channel advertising campaigns.

Mba, International Marketing

Activities and Societies: Started this MBA on part time basis while I was marketing manager of one of Canada's Largest Brands (Molson.

Bachelor'S Degree, Audio Production

Attended classes in audio production at SAE Dubai as part of the Bachelor of Audio production course. Mixing, mastering, music production.

Bbs, Marketing, French

Activities and Societies: Business Society

Diploma, Business, Italian And French

Activities and Societies: The Language Society!