Regional responsibility (Latin America) for the Personal Wash category. That includes all products related to the shower moment (Toilet Soaps, Shower Gels, Bath Oils and additives and also Liquid Hand Soaps). Active participation in every regional project regarding this category. Leadership in Global Projects where the focus is LatAm.Development of action plans, creative rational and project management for the category. Responsible for the knowledge of the most important Toilet Soap brands in LatAm: Market Positioning, price strategy, brand variants, target consumers, place of sales, advertisements, etc.Responsible for the concept creation and brand/market analysis for the most important regional, and many times, global products. Lead the presentation of those concepts and analysis to the client.Some of the important brands under my brand scope as a Regional Marketing Manager: Lux, Axe, Rexona (Unilever), Palmolive, Protex (Colgate Palmolive), Zest, Camay (Procter & Gamble).Development of the category strategy for the region, including cluster definition, brand positioning studies along with the Category Businees Manager.Support sales growth, focused in marketing, at key regional customers, either local, regional or global brands. Support Country Managers and Personal Wash Category Leaders in identifying new business opportunity and developing strategic initiatives to capture new business.

Responsible for the Sales Forecast and Sales Plan, product price formation, costs controls, plan and forecast, seller’s contacts, price negotiation on direct sales, approval of inquiries from Clients and sellers, negotiation with transport companies, Packaging and product creation, Market researches and consumer understanding projects. Development of daily sales control for the sale forecast, sellers sales control based in volume and value, development of sales and costumer service rules and controls. Product costs control plan. Marketing Strategies Leader. Promotion coordinator. Project leader.

Organize and Coordinate the Factory. Develop solutions for cost reduction in the Factory and industrial process. Company buyer everything but the raw material. Created an Endomarketing Program to bring the staff closer to the Company's Objective and Mission. I developed many cost reduction programs which worked well and brought many advantages to the company: Fuel consumption control, packaging loss control, uniform usage control, tool usage control, New rules for staff behavior, among other.

Brand and market understanding. Regional projects coordination. Consumer Understanding responsibilities with internal database and Market Research.Anti-Perspirant Deodorants and Oral Care Categories Coordination for Latin America.

Support for Regional Category Manager. Local Projects Coordination. Coordination over the Oral Care Category for Latin America.Marketing assistant for Personal Care Category including Hair Care, Soaps, Deodorants and Skin Care. Concepts creations and innovation ideas for main clients.

Support for Regional Category Manager. Marketing assistant for Personal Care Category including Hair Care, Soaps, Deodorants and Skin Care. Concepts creations and innovation ideas for main clients.