As the Vice President of Commercial and Business,I was entrusted with the strategic oversight and management of a 1 trillion Rupiah investment in a prominent Property development spanning across three key areas: Labuan Bajo, Merak Cilegon, and Bakauheni. Now we steering our upcoming projects focusing on hotels, marinas, and beach clubs.Key Responsibilities:Strategic Planning and Execution: Develop and implement comprehensive strategies for the successful operation, growth, and profitability of the Mall investment and upcoming projects. This includes market analysis, identifying growth opportunities, and mitigating risks.Financial Management: Oversee the financial aspects of the Mall investment and new projects, ensuring adherence to budgetary constraints, optimizing revenue streams, and maximizing return on investment.Tenant Relations and Leasing Management: Manage tenant relationships, negotiate lease agreements, and curate a diverse mix of tenants to enhance the Mall's appeal and drive foot traffic.Operational Oversight: Provide guidance and direction to the operational teams across all three Mall locations, ensuring efficient day-to-day operations, maintenance, and adherence to quality standards.Marketing and Promotion: Oversee marketing teams to develop and execute effective marketing and promotional campaigns to attract visitors, increase brand visibility, and drive sales.Stakeholder Management: Foster positive relationships with stakeholders including investors, government authorities, and local communities to ensure alignment of interests and smooth project execution.Expansion and Diversification: Spearheaded the expansion of the Mall's footprint and oversaw the development of new projects including hotels, marinas, and beach clubs, ensuring alignment with company objectives and market demands.Reporting and Performance Analysis: recommending strategies for improvement.

As the General Manager of Commercial and Business at IFPRO, I oversee and lead strategic initiatives across multiple sectors within the company, focusing primarily on Shopping Center, Advertising, and Hospitality. My responsibilities include:1. Shopping Center Management:Develop and execute comprehensive strategies to enhance the overall performance and profitability of our shopping centers.Oversee leasing activities, tenant relations, and occupancy management to ensure a vibrant and diverse tenant mix.Implement marketing and promotional campaigns to drive foot traffic and enhance the overall shopping experience for visitors.2. Advertising Solutions:Develop innovative advertising solutions to maximize revenue opportunities within our properties.Collaborate with advertisers and agencies to create tailored marketing campaigns that resonate with our target audience.Utilize data-driven insights to optimize advertising placements and maximize ROI for clients.3. Hospitality Management:Ensure the highest standards of hospitality and customer service are maintained across all properties.Develop and implement hospitality initiatives to enhance the overall guest experience and satisfaction.Foster strong relationships with hospitality partners and vendors to deliver exceptional services and amenities.

01. Coordinate and supervise the catering programs.02. Develop new business opportunities and facilitate return business to achieve revenue goals.03. Forecast business volume to determine resource needs, expenses and productivity.04. Develop marketing plan to promote catering business.05. Prepare budget and financial plans for catering department.06. Control labor cost, food cost and other expenses based on the overall budget.07. Supervise food arrangement, transportation, setup and clean up activities to ensure successful and profitable catering events.08. Use innovative sales techniques to build a strong client base including commercial business firms and associations.09. Achieve sales goals and revenue targets through successful operation of catering events.10. Prepare reports on forecasts and sales for management.11. Hire and train catering staff on catering processes and policies.12. Implement company policies regarding quality of products and services offered.13. Adhere to established safety and sanitation standards.

Oversee the strategic direction of an organization. Develop a the long-term plans of a company.Implement Value and proposed plans. Engage in media obligations and public relations. Maintain accountability with the board.

As Head of Communications and Business, my responsibility is to develop effective messaging and communication strategies. Create and oversee the creation of promotional and informative materials the company will send to the public. Involved with internal company communications. Work with all forms of media, including press releases and digital campaigns, print materials, social media, audio and video, and more. Other job duties include:1. Responding to crises or challenging situations quickly and professionally2. Attending speaking engagements and hosting special events3. Making sure all company materials have consistent and positive messaging and branding4. Conducting quality control on all communications5. Managing a team of communications staff6. Developing relationships and working with media outlets and other companies

Make sure for implementation of procedures, policies, plans, budgets, and improving the quality of the service to achieve targeted GOP. 1. Oversee and leads 17 hotels across Indonesia, give a recommend and implement business strategy, short- and long-term objectives, and goals. 2. Develops presents and accomplishes approved annual plan and provides leadership for ensuring plans cascade throughout the hotel business3. Operate profitable growth, effective expenses in the current condition to ensures long-term vitality of the business via strategy and effective management 4. Ensure short-term and long-term implementation plans are in place and executed by GM to support strategy to develop based on market analysis that moves the business to desired profit and competitive state.5. Highlight new trends that are likely to shape the wants and needs of internal and external customers of the future; lead the organization in exploring business opportunities that create value for the customer while driving profit.

ResponsibilitiesCommunications Strategy, Business Development1. Develop and implement an integrated strategic communications plan to advance HIG brand identity; broaden awareness of its programs and priorities, and increase the visibility of its programs across key stakeholder audiences2. Create a marketing/public relations strategy that will allow HIG leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers3. Identify challenges and emerging issues faced by the organization. Work with the leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies 4. Oversee development of all HIG print communications including the annual report, marketing collateral materials, and electronic communications including website and social media.5. Serve as a spokesperson and lead point person on media interactions that help promote and impact the organization6. Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed7. Actively engage, cultivate, and manage press relationships to ensure coverage surrounding HIG programs, special events, public announcements, and other projects8. Oversee the day-to-day activities of the communications function, including budgeting.9. Develop business strategy for hotel property work closely with Sales Departement to execute the strategy.10. Develop business plan and concept for new hotel acquisition work closely with the Operational Department for the execution. 11. Develop programs and partnerships to increase production for each property.

My main jobs is to develop The Papilllon Creative Group business, brands awareness, corporate identity. The other side my job is to build the connection or open new business opportunity between a Talented Designer or Corporate with Papilllon Creative Group as a partner to develop their Branding needs, communication strategy or marketing communication concept. 1. Groups Event Management.My duties is to prepare pre-event (Merchandise, venue booking, rundown concept, talent booking) and execute the event on PT. Mulia 41 launching event in Shangrila Jakarta.2. Groups Media Relations.Media exposure is the key of the success for a Launching Session, branding introduction strategy, my job is to exposure our company and well known as a new comer in the business. Budgeting media exposure is part of our job.3. Agency Management.Dealing with the head hunter agency to help up finding the best human resources to support our company. Dealing with the exhibition provider to find a win-win solution to promote our company and be part of the exhibition 4. Business Development Opening business opportunities for our group in any occasions. I always represent my group and explain our group activity in meetings, professional social media.5. Creative DirectorPappillon Creative groups own a branding Creative agency UNIART, my duties is to create a creative concept for our customer and develop the visual with our talented designer.Our customer: Herocyn, Holiday Inn Express Hotel, Tugas Anda, Mitsuno, Finna, Wok, Pakuwon Group Mall, Ciputra World Mall, Shangrila Hotel, Sephora, D2-I Fashion Store, Indonesia Fashion Chambers, Domicile Restaurant Group, Surabaya Fashion Parade , Bank Indonesia, Puyo Desert and many more.

1. RebrandingRebranding the old fashion Christian bookstore into a modern Christian bookstore, trough store display, frontliner outfit. Rebranding that VISI BOOKSTORE is also for youth trough media, event, and production. Create and directing Marketing Communication Division to create loyal customer. Directing the designer to create a new product for Visi named VISION it is a new christian clothing line designed for youth and teens. Introduce VISI to media, the local church, and local school.2. Finance and AccountingRestructuring Finance and accounting division, analyze corporate lost and corporate asset. Evaluate accounting information system, data, and cost for efficiency.3. Human ResourcesRepositioning all manager based on their competency, creating key performance index, evaluate all manager decision, renewing salary and incentive system, transparency in incentive calculation, training all staff4. Logistic and Purchasing.Restructuring delivery system, delivery cost constraint, efficiency time management for store delivery. 5. Sales Distribution.Force sales to sell more effectively and smart selling to achieve the target, and evaluate all distributor.6. Books Publishing.Train them to choose the best and good books, creating a representative cover.

As a Head of Public Relation for 500 billion investment of Intiland Group and Honda group property, my daily duties is:1. Branding Concept and DevelopmentIn collaboration with Branding Agency (leboye) my duties is to manage and develop our branding collateral like Corporate LOGO, Marketing Communication Collateral, Corporate Identity, and also Graphic Standard manual. Website Development, contain management, Commercial photosession. 2. Opening business opportunity, evaluate responses and reported to CEO.Medical business is all about trust, and by that we need to increase public trust in short time to increase our business,and National Hospital needs an International recommendation, by that invite all the honorary Counsel and Embassy in Surabaya to visit us and we explain about our hospital. 3. Maintaining and improving the organization's image.4. Implementing reciprocal persuasive communication to the public before the hospital opening and ready to serve. 5. Counseling and complain managementAdvising the management and regulatory; consult with the management team on how to avoid exposed complain or respond to crises (staff demonstration), 6. Event management and evaluating public relations officer, guest relation officer, call center activities performed included7. Internal Public Relations.Creating a harmonious relationship between the parties involved in the company will create a good working environment such as employees, managers, supervisors, shareholders, board of directors and so on.:8. Media Relations Media Exposure is a must, mostly National Hospital event exposed by National and local media. Like our topping off event, soft launching event is become a Head line and expose nationally my strength in Media Relation Jakarta or Local is helping me to execute Above the Line Strategy (online, printing, television).

My first job I start as customer service and being promoted to be the Service Champion, during my job mostly I involve with internal communication and implementing our service standart to all staff under my region. My job - Evaluating SERVICE CULTURE (Front-line, Security, Head Teller) in EAST JAVA REGION - Create Internal Training: Role Play, Product Knowledge Training, Service Standard Training For Front-line. Internet Banking and ATM Chanel Training to Funding Sales, - Make Improvement in Operational System. - Create a staff party to improve good working situation - Held monthly Operational meeting and Area Operational Meeting for service culture improvement action plant.