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Indonesia

As the founder of Semesta.io, a micro SaaS Digital Experience Platform (DXP), I’m transforming how data-driven teams, especially in content creation and marketing, approach data workflows. With the rise of AI and advancements in data technologies, I transitioned into a solopreneur role to develop a platform that integrates real-time data sources and leverages AI to optimize decision-making. One of the key differentiators of Semesta.io is its innovative use of AI-powered article generation, providing automated solutions for teams to create high-quality, relevant content at scale.Key Responsibilities and Achievements:- Product Development: Spearheaded the design, development, and launch of Semesta.io, a SaaS platform focused on leveraging AI and real-time data to improve productivity for product, marketing, and analytics teams.- Platform Architecture: Designed and implemented a scalable system architecture that supports seamless integration of data sources, real-time analytics, and AI-driven decision-making tools.- AI-Powered Article Generation: Developed a state-of-the-art AI-based article generation tool that automates the creation of high-quality, SEO-optimized content. This tool leverages large language models and real-time data inputs to generate content tailored to specific topics, audience preferences, and business needs.- Content Optimization Workflow: Integrated the article generation tool into Semesta.io, enabling teams to automate the content creation process, reducing manual efforts while maintaining content quality and relevance.

Jakarta, Indonesia

Driving the organization’s transition to a data-first culture by leading the Data Analytics Team and implementing a robust Decision Support System (DSS). Leveraging the power of Big Data and Generative AI to deliver actionable insights and enhance decision-making across the company’s business units.Key Responsibilities and Achievements:- Defined KPIs and OKRs: Developed a comprehensive framework for Key Performance Indicators and Objective Key Results to align teams with the company’s strategic goals.- Cross-Departmental Collaboration: Partnered with Product Managers, Editorial Teams, Digital Marketing, SEO, Social Media, Ad Operations and Business Teams to implement data-driven decision-making strategies informed by cutting-edge analytics.- Advanced Data Analytics: Performed complex data manipulations to derive actionable insights, utilizing the latest advancements in data engineering and AI tools to enhance decision science processes.- Enhanced Data Pipelines: Improved data pipeline processes by integrating BigQuery and automated workflows, ensuing efficient data collection, transformation and delivery.- BigQuery Expertise: untilized Google BigQuery to manage and process large-scale datasets efficiently, enabling advanced data analysis and real-time reporting for stakeholders.- Team Leadership: mentored and upskilled a team of data analysts, focusing on advanced analytics techniques, AI tools and effective stakeholder engagement to address diverse data needs.- Impactful Business Outcomes: leveraged AI and BigQuery insights to optimize web traffic, ad monetization, user retention and content performance, contributing significantly to business growth.

Jakarta

Played a pivotal role in making data accessible and actionable for stakeholders by building a strong foundation for analytics, enabling data-driven decision-making across the organization. Collaborated cross-functionally with Engineering, Product Management, Editorial, Marketing, and Business Development Teams to support strategic initiatives with high-quality data and insights.Key Responsibilities and Achievements:- KPI & OKR Frameworks: Partnered with product leaders to define and implement a comprehensive set of Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) to track progress and align team efforts with company goals.- Team Leadership: Supervised and mentored the data analyst team, enhancing their technical skills and ensuring the timely delivery of data solutions to meet stakeholders' needs.- Data Lifecycle Management: Led efforts to track, collect, clean, analyze, and derive actionable insights from diverse datasets. Delivered periodic and real-time data insights to empower informed decision-making.- Advanced Reporting & BI Development: Transitioned the company’s analytics maturity by standardizing reports and introducing self-service business intelligence tools. Deployed agile visualizations using Tableau, enabling teams to access, interpret, and act on data independently.- Cross-Functional Collaboration: Worked closely with engineering to ensure robust data collection systems, while collaborating with marketing, editorial, and business development teams to integrate analytics into their workflows.- Analytics Capability Growth: Introduced processes and frameworks to scale analytics capabilities across the organization, promoting a culture of data-driven innovation.- Ad-Hoc and Strategic Insights: Delivered custom analyses and reports for special projects, uncovering opportunities to enhance user engagement, product performance, and monetization strategies.

Played a critical role in enhancing the company’s analytics infrastructure by implementing robust data tracking systems and delivering actionable insights. Collaborated with key stakeholders to ensure data accuracy, accessibility, and alignment with organizational goals.Key Responsibilities and Achievements:- Tracking Implementation: Defined tracking requirements and worked closely with Product Managers to implement tracking mechanisms using Google Analytics, Google Tag Manager, and other tools, ensuring accurate and reliable data collection.- Data Collection and Analysis: Managed the entire data lifecycle, including data collection, cleaning, and analysis, delivering both real-time and periodic insights to various teams, including product, editorial, marketing, and business stakeholders.- Dashboard Development: Built and maintained Tableau dashboards to track OKR progress for product groups, providing clear visualizations and actionable insights to stakeholders.- Advanced Tool Utilization: Leveraged a range of internal and external BI tools such as Google Analytics, Tableau, and Looker to analyze data, uncover trends, and present findings effectively.- Insights Delivery: Delivered impactful reports and presentations that highlighted key metrics, user behavior, and opportunities for optimization across multiple business units.- Google Analytics & Google Tag Manager: Expert in setting up and managing trackers to capture meaningful data across web properties.- Tableau & Looker: Proficient in creating dynamic dashboards and self-service BI tools to simplify data access and interpretation for stakeholders.

Indonesia

As the co-founder of SCL Studio, a full-service digital agency, I spearheaded a dynamic team dedicated to providing end-to-end solutions for businesses looking to build and scale their digital products. From web and mobile applications to data-driven strategies and cloud infrastructure management, SCL Studio has successfully delivered over 150 digital projects for 60+ brand clients, ranging from startups to large enterprises.Key Responsibilities and Achievements:- End-to-End Digital Solutions: Led the development and execution of comprehensive digital strategies for clients, including product design, development, data analytics, and cloud infrastructure solutions. This holistic approach enabled our clients to achieve scalable, impactful results.- Product Development & Innovation: Directed the creation of web and mobile applications from concept to deployment. Focused on utilizing the latest technologies and best practices to deliver products that were both user-centric and aligned with business objectives.- Client Partnerships & Relationship Building: Fostered strong, long-term relationships with clients by understanding their business challenges and providing tailored digital solutions. Regularly engaged with stakeholders to refine and iterate on product concepts to meet evolving needs.

Greater Jakarta Area, Indonesia

Supported the organization by delivering actionable insights and regular performance reports, enabling the product and content teams to optimize their strategies and features based on data-driven decisions.Key Responsibilities and Achievements:- Periodic Reporting: Created and delivered regular performance reports tailored to the needs of product teams and content teams, ensuring they had access to up-to-date data on product features, user behavior, and content performance.- Insightful Analysis: Analyzed user behavior and feature utilization data, identifying patterns and trends to uncover opportunities for improving product features and user engagement.- Ad Hoc Analyses: Conducted in-depth analyses on demand to support special projects or initiatives aimed at optimizing product performance or addressing specific challenges.- Data Visualization: Used data visualization tools to present insights clearly and concisely, helping stakeholders make informed decisions.

Jakarta

Served as the key liaison between the account team and the internal creative and tech teams at a leading multinational advertising agency. Successfully managed multiple high-profile projects for renowned brands, including McDonald's Indonesia, Samsung Indonesia, and Marlboro Indonesia, ensuring seamless execution from initiation to delivery.Key Responsibilities and Achievements:- Project Coordination: Effectively coordinated internal resources and external third parties/vendors to ensure the flawless execution of diverse advertising and digital campaigns.- On-Time Delivery: Managed timelines rigorously to ensure all projects were delivered on schedule, within the defined scope, and budget constraints.- Resource Allocation: Ensured optimal availability and allocation of resources, balancing workloads across creative and technical teams to meet project demands.- Comprehensive Planning: Developed detailed project plans to track progress, anticipate challenges, and maintain alignment with client goals and expectations.- Risk Management: Proactively identified potential project risks, implemented mitigation strategies, and resolved issues to maintain project momentum.- Stakeholder Management: Fostered strong relationships with third parties and vendors, ensuring collaboration and smooth delivery of project components.- Documentation & Reporting: Maintained comprehensive project documentation, providing transparency and accountability throughout the project lifecycle.

Greater Jakarta Area, Indonesia

Collaborated with cross-functional teams to design, implement, and optimize system solutions for high-profile brand projects. Played a key role in bridging the gap between client requirements, creative goals, and technical execution to ensure seamless integration of systems and successful project delivery.Key Responsibilities and Achievements:- Requirement Analysis: Worked closely with clients and internal stakeholders to gather, analyze, and document system requirements for brand campaigns, ensuring alignment with project goals.- Feature Development: Liaised with users to track additional requirements and integrate new features into both existing and new systems, enhancing functionality and performance.- System Documentation: Prepared detailed documentation for interfaces between new and legacy systems, enabling seamless transitions and integrations.- System Validation: Conducted rigorous testing to validate system changes and ensure reliability, stability, and alignment with business objectives.- User Training and Support: Provided training sessions and on-going support to users, empowering them to maximize the functionality of new systems and workflows.

Jakarta

Contributed to the development of dynamic, user-friendly websites and web applications, ensuring optimal performance and scalability. Worked closely with designers, clients, and backend teams to deliver high-quality solutions that met technical requirements and business objectives.Key Responsibilities and Achievements:- Efficient Coding: Developed well-structured, testable, and efficient code using modern software development practices, ensuring high-quality and maintainable solutions.- UI/UX Development: Implemented intuitive website layouts and user interfaces using HTML, CSS, and JavaScript, adhering to industry standards for responsive and accessible design.- Backend Integration: Integrated front-end components with various back-end services and databases to create seamless, functional web solutions.- Requirement Gathering: Collaborated with clients and stakeholders to gather and refine technical specifications and requirements, ensuring alignment with project goals.- Website Maintenance: Took responsibility for maintaining, updating, and expanding existing websites to ensure continued reliability, scalability, and relevance.

Jakarta

Worked as a strategic partner to clients, aligning their business requirements with company solutions to deliver improved processes and measurable outcomes. Played a pivotal role in deploying HR software systems, ensuring seamless integration and client satisfaction.Key Responsibilities and Achievements:- Requirements Analysis: Collaborated with clients to understand and document their business processes, pain points, and specific HR requirements to tailor solutions that met their operational needs.- Product Implementation: Successfully implemented company HR software solutions, configuring and customizing products to align with client objectives.- Client Training: Conducted comprehensive training sessions for HR teams, equipping them to maximize the functionality of the implemented systems.- Documentation: Created detailed project documentation, including system configurations, client requirements, and training materials, ensuring clarity for both clients and internal teams.