I am a Data Analyst Lead from Indonesia, passionate about transforming data into actionable insights. With over a decade of experience in data analytics and product development, I have delivered impactful projects that empower businesses to make smarter decisions. My expertise lies in leveraging data, technology and efficient process to drive innovation and success.Currently, I lead a dynamic data analytics team at one of Indonesia’s top online media publishers. My role encompasses end-to-end analytics, delivering insights across marketing acquisition, user engagement, content optimization, product retention and ads monetization.Starting my professional journey as a Web Developer, I evolved into roles as a System Analyst and Project Manager before fully immersing myself in the field of data analytics. Over the past 7 years, I’ve specialized in creating comprehensive reports, intuitive dashboards, and actionable insights. As a tech enthusiast, I thrive on exploring cutting-edge technologies like big data and generative AI to elevate my work and inspire those I collaborate with.If you want to discuss anything related to data or collaborate on a project, feel free to reach me at hi.dedensembada@gmail.com