Dedie Campbell Email & Phone Number

Jacksonville Fl

Providing needs assessment analysis and corresponding marketing plans customized to the strategic goals of the client. Executing corporate sponsorships, event planning and public relations campaigns. Delivering cost-effective email marketing. Conducting mystery shopper services and producing actionable recommendations for improving the sales experience. Presenting customized training to foster team-building and improve the customer experience. Writing scripts and sourcing staff to provide… Show more Providing needs assessment analysis and corresponding marketing plans customized to the strategic goals of the client. Executing corporate sponsorships, event planning and public relations campaigns. Delivering cost-effective email marketing. Conducting mystery shopper services and producing actionable recommendations for improving the sales experience. Presenting customized training to foster team-building and improve the customer experience. Writing scripts and sourcing staff to provide telemarketing support for events. Art directing photo and video shoots. Show less

Jacksonville, Florida Area

Executed on rebranding project using NYC agency Siegel+Gale with full ownership for creating and executing an organization-­wide Brand Ambassador program. Developed and executed strategies for effective marketing communications ensuring intended message was received, understood and stimulated desired action. Managed content spanning multiple communications channels and consistent with the corporate message. Conceptualized, developed and implemented results-­oriented marketing communication… Show more Executed on rebranding project using NYC agency Siegel+Gale with full ownership for creating and executing an organization-­wide Brand Ambassador program. Developed and executed strategies for effective marketing communications ensuring intended message was received, understood and stimulated desired action. Managed content spanning multiple communications channels and consistent with the corporate message. Conceptualized, developed and implemented results-­oriented marketing communication plans and tracked results. Authored employee communications to energize and persuade others. Delivered cost-­effective email marketing to inspire loyalty and increase sales, using Silverpop email marketing automation.AccomplishmentsPragmatic Marketing CertifiedMet/exceeded all assigned 2012 corporate goalsIdentified as a “top performer” among all marketing professionals completing the Marketing Excellence Survey (used to benchmark individual performance) against 65,000 marketers and colleagues in 100 countries. Show less

Formulated and executed the strategic marketing and communications plan and managed the budget to drive measurable success and customer satisfaction. Crafted employee communications designed to support change management and culture change initiatives. Served as lead copy-writer for all advertising efforts. Go-to person to review and edit internal and external communications. Identified and directed execution of events and sponsorships to align with brand goals and generate sales opportunities… Show more Formulated and executed the strategic marketing and communications plan and managed the budget to drive measurable success and customer satisfaction. Crafted employee communications designed to support change management and culture change initiatives. Served as lead copy-writer for all advertising efforts. Go-to person to review and edit internal and external communications. Identified and directed execution of events and sponsorships to align with brand goals and generate sales opportunities in support of company objectives. Led efforts to integrate social media, SEO and electronic automation into a highly regulated, conservative corporate environment. Executed a comprehensive website update. Implemented internal market research and used data to drive programs. Served as primary media contact. Led new customer acquisition and sales for the Internet Branch.AccomplishmentsDelivered on growth goals during a period of high volatility in an adverse economic climate.Earned performance-based recognition for email and market research platforms and application.Promoted to lead retail sales channel in addition to the marketing and communications responsibilities - resulting in a chain of command spanning over one-third of the organization’s employee population. Show less

Directed all marketing and media relations efforts and indirectly managed the sales force for geographic region spanning four major metropolitan areas with a $1 Million budget. Facilitated revenue growth, profitability and geographic expansion through the development and implementation of marketing strategy and tracked resulting success through data analysis. Created a visible presence in the communities served within the region and facilitated media exposure and publicity. Strategically… Show more Directed all marketing and media relations efforts and indirectly managed the sales force for geographic region spanning four major metropolitan areas with a $1 Million budget. Facilitated revenue growth, profitability and geographic expansion through the development and implementation of marketing strategy and tracked resulting success through data analysis. Created a visible presence in the communities served within the region and facilitated media exposure and publicity. Strategically positioned sales force to leverage business-to-business opportunities and increase net income. Led regional quarterly sales rallies and provided regional input for annual meeting celebration. Built brand awareness and perpetuated strong corporate reputation. Served on numerous corporate-wide project teams including the “Corporate Values” and FORTUNE Magazine “Best Place to Work” initiatives. Developed, mentored and coached field marketing team in both traditional and virtual environments to assume higher levels of responsibility and results. AccomplishmentsDeveloped and executed market entry plans for Tampa Bay and Jacksonville markets, achieving top 20 market share and top 10 market share, respectively, in a crowded industry within the first year. Achieved highest media stats among all regions.Earned membership in Achievers Club for 1999, 2004, 2005 and 2006.Named 2003 Administrative “Leader of the Year” (company-wide) based on key metrics of productivity, profitability, direct reports’ employment satisfaction scores and associate retention rate.Won December 2003 company-wide “World Class Service Award” for outstanding customer service and support of the corporate mission.Named 2002 “HomeBanc Hero” (Jacksonville) for having a proven track record of living out the corporate mission of service and excellence.Identified as a company-wide HomeBanc “Rising Star” finalist for 1999 and “Leadership Award” finalist for 2000. Show less

Developed and implemented extensive advertising campaigns and marketing communication programs including billboard, newspaper, television and radio, attributing to a 78% asset growth. Responsible for new business development and a 50% increase in corporate relationships. Directed special events, sponsorships and promotions, managing annual marketing budget of $400,000. Developed employee recognition and sales incentive programs. Led the effort to update the logo and brand with a more modern… Show more Developed and implemented extensive advertising campaigns and marketing communication programs including billboard, newspaper, television and radio, attributing to a 78% asset growth. Responsible for new business development and a 50% increase in corporate relationships. Directed special events, sponsorships and promotions, managing annual marketing budget of $400,000. Developed employee recognition and sales incentive programs. Led the effort to update the logo and brand with a more modern look and refreshed image. Guided overall operations as a member of senior management.AccomplishmentsIntroduced a new product with a promotion generating sales achieving 150% of goal in the 1st qtr. of implementation.Managed the redesign/manufacture of a core product while generating resulting savings of $9,000 to the organization.Earned 10 ADDY Awards through the American Advertising Federation, including People’s Choice 1st Place Award.Graduated from the Credit Union National Association’s Marketing Management School.Promoted from Assistant Vice President to Vice President to Senior Vice President within 2 1/2 years. Show less

M.S., Marketing

Completed a rigorous graduate school program with a straight “A” average, while working full-time.

B.S. Business & Finance With A Minor In Communications, Business & Finance, With A Minor In Communications, "A" Average From The Prestigious Johns Hopkins University In Baltimore, Maryland

Activities and Societies: Led the Corporate Values" Project Team to define and communicate the values by which we guided our daily.

College Prep