Dee Collins Email & Phone Number

Bridgepoint Investment Banking is a market-leading boutique investment bank that serves clients over their corporate lifecycles by providing capital raising and M&A advisory solutions. Bridgepoint is a tenacious, creative and results-oriented boutique investment bank focused on impact and value creation for the companies we serve. We provide confidential.

Lincoln, Nebraska, United States

• Responsible for driving demand generation strategy for 26+ oral surgery practices to meet and exceed net production goals by creating programs that increase brand awareness and referral loyal
• Recognized local marketing teams were not using data to drive decisions and created and implemented a monthly tracker that required them to engage with the data to report on their monthly KPI’s, send to key leaders of.
• Implemented an annual planning strategy for each practice centered around practice KPI’s, demand generation, referral loyalty initiatives and education events—which had not been done previously
• Hire, train, lead, mentor, support and track KPI’s for a team of 9 remote, highly productive marketing managers of practices across the United States
• Create the digital marketing strategy to drive qualified leads to the practices of the most desired cases
• Analyze data science, using Power BI, for each practice to guide strategic positioning in marketing efforts

Lincoln, NE

• Identified, developed, and fostered partnerships with key leaders at 25+ athletic, arts and family-based organizations across Nebraska and Iowa, including several college/university athletic programs, local zoos and.
• Built the go-to-marketing and partnership strategy for all restaurant openings, including one in a new market that resulted in breaking the opening day sales records for the franchise and breaking the top 30 across the.
• Manage, plan, and execute the company’s marketing strategy for 13 restaurants in 9 markets including out-of-home, radio, streaming, digital/online strategy, print, customer loyalty and local restaurant marketing
• Develop messaging and creative positioning for local restaurant marketing tactics to increase customer loyalty and affinity of the brand overall
• Served as the local representative on all radio broadcasts, tv broadcasts, and news opportunities
• Collaborate with the internal design, production, and operations teams to create assets and operational rollout processes for 7+ campaigns each year

Lincoln, NE

The Lincoln Chapter of the American Marketing Association is a nonprofit organization that serves as THE resource for area marketers to learn, grow and connect through opportunities which promote education and marketing excellence.

Lincoln, NE

• Strategize, develop and drive marketing campaigns for 8+ products to help reach company sales goals
• Manage and traffic all creative projects through the creative and production teams
• Work closely with various team members to ensure all project deadlines are being met
• Evaluate campaign performance metrics to track ROI and success of campaigns to measure if creative strategy was met
• Implement and execute integrated marketing plans including trade shows and conferences, seminars, direct mail, online marketing, print advertisements and promotions
• Manage companies marketing budget of over $240,000

Bachelors, Marketing

Marketing