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Virgin Voyages aims to make waves in the global cruising industry by redefining the cruising experience for good, offering both cruisers and non-cruisers an irresistible new way to holiday. Sadly, the full launch of Virgin Voyages was postponed due to the global health challenges. In the meantime, we are keeping busy while we're waiting for vacations to restart. Joining Virgin Voyages back in 2015, I was asked to help set up Richard Branson's newest enterprise. The challenge was to ensure the famous Virgin combination of amazing design, wonderful experiences, and genuine friendly service runs through every touch point. Leading design I am thrilled to help build this exciting new business. We are designing and building four brand new mid-size ships with Italian shipyard Fincantieri. My role included defining the customer strategy and the creative direction for the business, working with a great team of industry operational experts together with some of the best design consultants in the world. Carefully handpicking each architect and designer, who had never worked in the industry before. The Creative Collective together with my internal design management team are responsible for the interior design of the ship’s 48 public spaces, a multitude of cabin categories. Virgin Voyages first ship, the Scarlet Lady was delivered in February 2020 to highly favorable reviews at promotional events. Valiant Lady, our second ship, is now in the outfitting dock and we are ensuring it is being built and fitted out to the highest standards, with the third following fast in her wake. Our Beach Club in Bimini is set to create the perfect relaxing beach day, with furniture and art installations being planned. While in Miami we are in the middle of the construction of Terminal V at Port of Miami, Virgin Voyages home in America, inspired by native Miami Palm Grove’s, a chance for us northerners to enjoy the tropical breezes before setting sail. Now living in Miami, Florida after relocating from Brighton in the United Kingdom. The last few years have seen amazing world-wide travel between Miami, New York, London, Amsterdam and Genoa. Through the stillness of 2020, I spent the time working on my mid-century modern home. Looking forward to the world being safe, travel and vacations opening up again in the year to come.
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ConsultantDecideMiami Beach, Fl, Us
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Creative PartnerGroup Of Humans® Jan 2024 - PresentEarth + Moon, GbA distributed, curated B2B network of the best Designers, Storytellers, Technologists & Strategists in the world. All of whom share a belief that technology should be harnessed not for efficiency but for the benefit of people, society and the environment. -
Creative DirectorDecide Jan 2023 - Present
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Founding Member - Leading Design And Customer ExperienceVirgin Voyages May 2015 - Jan 2023Plantation, Fl, UsFounder of Virgin Voyages, Richard Branson's youngest business. Creating an industry leading customer offer and making waves in the cruise line industry. -
Creative DirectorDecide Ltd Oct 2011 - May 2015Decide is a creative consultancy focused on developing and bringing brands to life through the customer experience. Set up to work across different business sectors and drive real return on investment for businesses, through the development and delivery of their customer offer.My business is called Decide as businesses need to take control and decide their brand and customer experience. I had a very exciting first year of business, with involvement in a number of banking, telecoms and hospitality businesses. The work included; critiquing and improving existing offers, defining companies brand and business aims and assisting businesses in setting up their internal creative teams.The gold medal however went to the London Olympics where I worked as lead 'spectator' expert. Troubleshooting and improving all the spectator touch points across the Games and helping to ensure it was the best spectator experience ever. With a 11 million client base, multiple venues, sports and experiences on offer to the customer. This was an exciting and challenging event, where both strong strategy and the ability to re-organise and deliver rapid change was crucial. From Games makers success to recommendations for Rio and the IOC, the London Olympics sets a new standard for venues around the world.
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Spectator ExperienceLondon 2012 Jul 2012 - Oct 2012Acting as a super user. Trouble shooting and driving improvements to the spectator experience across the whole games. -
Product And Service DirectorVirgin Atlantic Airways 2007 - Jun 2011Crawley, GbAs Director of Product and Service, I was responsible for creating the customer's brand and travel experience, with a combination of marketing and operational responsibilities. From the design and delivery of it’s lounges to it’s seats, corporate identity, onboard entertainment, food and cabin crew service.Leading many of the airlines innovative successes, including the Upper Class Wing, overseas Clubhouses and most famously £105M Upper Class Cabin. My challenge was to ensure it was the best in the industry. -
Head Of Product And ServiceVirgin Atlantic 2001 - 2006Crawley, GbSetup a new team to drive improvement in customer experience. Analysing each travel class and product development to ensure return on investment. Defining future customer strategy to deliver differentiation through tactical improvement activities and long-term change. -
Head Of DesignVirgin Atlantic 1997 - 2001Crawley, GbEstablished working practice to maximise creativity and expertise using a mix of in house design and external agency management. Leading a team of 17 architects, service, interior and industrial designers. Responsible for £8 million R+D budget.
Dee Cooper Skills
Dee Cooper Education Details
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Brunel University Of LondonIndustrial Design Bsc Hons
Frequently Asked Questions about Dee Cooper
What company does Dee Cooper work for?
Dee Cooper works for Decide
What is Dee Cooper's role at the current company?
Dee Cooper's current role is Consultant.
What is Dee Cooper's email address?
Dee Cooper's email address is de****@****ges.com
What is Dee Cooper's direct phone number?
Dee Cooper's direct phone number is +120375*****
What schools did Dee Cooper attend?
Dee Cooper attended Brunel University Of London.
What are some of Dee Cooper's interests?
Dee Cooper has interest in Sailing, Traveling, Horse Riding And Yoga, My Lovely Dog Scout.
What skills is Dee Cooper known for?
Dee Cooper has skills like Strategy, Product Development, Management, Leadership, Customer Experience, Entrepreneurship, Marketing, Customer Insight, Creative Direction, Budgets, Business Strategy, Service Design.
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