Responsible for establishment of the Pathways (Academic) division of the company and leading contract negotiations to establish Embedded Pathway College partnerships at UK universities including De Montfort, Bangor, the University of Bedfordshire and the University of Dundee. Joint responsibility for on-boarding and oversight of central admissions and operations, including liaising with UKVI and lawyers to receive appropriate approvals. Member of Joint Steering Boards, Joint Academic Boards and Management boards. Established the Quality Committee, leading and facilitating the company's first ever QAA Review in April 2017.

Consultant with GHEC working with Higher Education institutions worldwide to develop and implement internationalisation strategies. Particularly active in the area of TNE (Transnational Education) and International Student Recruitment and Marketing. Clients included Unite Housing, the University of Law, the University of Windsor (Canada), Sheffield Hallam University, De Montfort University and Eurocentres (Switzerland).

Inaugural shaper and developer of the International Student Barometer (ISB) and Agent Barometer, this was a part-time advisory and consultancy role. Key responsibilities included: set-up and refinement of the concept of the ISB; seeking endorsements from industry high fliers and influencers; convincing fellow/former HE colleagues that they absolutely needed to invest in this tool; helping to launch the pilot scheme in May 2005 and reporting back the findings. Today the ISB is known the world over and has helped Higher Education Institutions become more deft and responsive to student needs, paving the way for recognition of and belief in enhancement and delivery of a fulfilling and rewarding Student Experience.

Taken on initially as a consultant, I transferred into a full-time position a year later to expand the company's UK footprint and increasing the number of embedded college pathway partnerships. My role was fairly fluid, enabling me to prioritise and direct my own workload and allowing for the development of initiatives to increase marketing and recruitment success within the key European markets of France, Germany, Turkey (and Kazhakstan). I was also involved in M&A work, identifying and then securing the purchase of an overseas recruitment network.

Establishment of subsidiary in London to brand Australian education and recruit to Australia. Key achievements and responsibilities:* Successfully set up a new subsidiary company in the UK & secured accommodation; also appointed as Company Secretary.* Established Australian Education and IDP as brands in the UK, creating awareness of Australia as an alternative, high quality 
destination for higher education and work opportunities; the timing was pivotal. * Developed and nurtured strategic partnerships with the Australian Tourist Board. Vodafone Australia and GapYear.com to target specific market segments to maximise branding opportunities. * Identified “Silver Students” as a niche market and developed a suitable strategy, initiating negotiations with relevant potential partners, including SAGA and the University of the Third Age.

Appointed as one of a three person team to develop an international marketing and recruitment function for this forward-thinking university. Key achievements include:* Development of strategies and market entry plans to brand the University within India and China and increase enrolments. SHU was one of the first UK Universities to develop a substantial footprint within India in 1995 and then China through 1996-1999* Successfully identified and exploited a unique opportunity for expansion in a niche area by establishing a partnership to deliver blended learning programmes in Hong Kong; this helped counter a decline in on-campus Hong Kong recruitment numbers. * A key member of the team that developed/implemented the university’s first-ever Internationalisation Strategy. * Established international Alumni chapters and distribution networks in Hong Kong, Singapore & Taiwan. * Increased international student numbers from 1% of total in 1995 to ca. 10% by 2001. * Appointment as a Trustee for the University on the NCUK (Northern Consortium) Board (Administrative Council); this body oversaw the development and delivery of overseas (foundation) programmes in key markets (e.g. China and Malaysia)